I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.

Title: Creating meetings - a study in interactionism and creating music. In this study I had my focus on teenagers in a school class. My aim was to explore how pupils experience the processes of creating music together and how they choose to organize their interactions during these creative processes. As analytical tools I used sociological and sociopedagogical concepts and theories. Interactionism provided models toward individualization as well as socialization, related to learning, knowledge and creativity.

The purpose of this Master´s thesis is to examine howchildren?s needs, based on the Convention on the Rights ofthe Child, are provided for by the librarians when they havethe opportunity to create new libraries. We also examine ifchildren have been involved in the process and in that case towhat extent.Our theoretical perspective is based on MarianneAndersson?s and Dorte Skot-Hansen?s model of the fourdifferent functions the library can have for their users. Inorder to illustrate the degree of children?s involvement weuse Roger Hart?s model of participation.The thesis is based on qualitative interviews with seveninformants working at six different libraries.As a result of the thesis we can see that priority have beengiven to the function concerning how to find your way in thelibrary as a user.

    ABSTRACTWidfeldt, M. (2011). Health motivators in the workplace ? a study on the manager?s attitude. Public Health Science C: Theory and method with application and examination paper.

The aim of this thesis is to study 15 and 16-year-olds? perception of libraries. Despite the fact that the youth is seen as a prioritized group when it comes to library work, the focus is often drawn to the children, and there is a risk that teens and their needs are set aside. My focus is the public library and how the young people in my study use it in their leisure time. The theory of the thesis is a model created by Skot-Hansen, Hvenegaard Rasmussen and Jochumsen and it highlights four possible rooms or functions in a library, concerning inspiration, learning, meetings and creativity.

Orust Kretsloppsakademi is a nonprofit organisation, with a goal of annually generate the same amount of electrical energy that is consumed. Orust is an island on the west coast of Sweden, north of Gothenburg. The population of 15 000 reaches 40 000 during summer, due to the large amount of vacationer. The total electricity demand is 174 GWh a year with a maximum power need of 32 MW. This report presents an analysis for the plausibility of their plan and from a power system stability perspective, the effects on the electrical grid.The conclusion is that the restraints for development of power generation from wind, solar and wave generation, are the power systems capability to transfer power, primarily in the transformers of the grid.

Detta examensarbete är en undersökning i kommunikation genom konst och design.Det är ett gränsöverskridande samarbetsprojekt vars syfte är att skapa en diskussion kring ett fortfarande tabubelagt ämne. Genom ett gestaltande arbete i textila material undersöks hur vi på ett kreativt sätt kan bidra till samhällsdebatten runt övervikt och fetma. Projektet resulterade i två textila verk som gestaltar den nya svenska kroppen. En textil skulptur i form av en överviktig dalahäst och en folkdräkt för den nya svenska kroppen. I vår gestaltning använder vi oss av dalahästen och folkdräkten som symboler för svensken.

This paper is a qualitative study of the pedagogical conditions and the knowledge necessary for the creation and development of an education regarding leadership in the field of amateur theatre.The purpose of the study has been for participants to reflect and create knowledge about the creation and implementation of a course for leaders of amateur theatre.Questions raised in the study concern the students? previous experience of drama, theatre and leadership; their desire to become leaders of theatre; their own view of their need for knowledge for their future leadership; their understanding of the contents of the education and the theoretical perspectives upon which a course in theatre leadership can build. Finally, the participants? perceptions of difficulties and possibilities of working as theatre leaders were investigated.All 13 participants have answered a questionnaire regarding their previous experience of drama, theatre and leadership and also about why they want to become theatre leaders. The participants have also taken part in four focus conversations regarding what they think they learned, how they value the knowledge they gained and what knowledge they feel will be needed in a future leadership.The data has been analyzed hermeneutically to find patterns in the participants? perceptions of their learning.

SammanfattningI have looked into the possibilities for culture workers to integrate music in the schools traditional teaching. Through litterateur and interviews it appears that it is a lot of possibilities, but also obstacles. The greatest obstacle seems to be the lack of money, time and research. The possibilities come with an increased understanding between the occupational groups and a good function of coordination. The creative process and its possibilities in the school surroundings, is something that also is under discussion.Jag har undersökt möjligheterna för kulturarbetare att integrera musiken i skolans traditionella undervisning.

The purposeof this study was to investigate whether preschool staff who participated in a previous health project retains the good behavior change, and to explore their perceived barriers and opportunities for this. The study was conducted on a "feel good" preschool and the selected population was preschool teachers and/or child minders. The selected method was qualitative, descriptive, and through the interviews the respondents got questions about their behavior changes and their experiences of this. The result of the survey showed that nearly all of the participants in the study had maintained the good behavior changes and most of them had implemented them in their lives. The obstacles that individuals perceived were mainly time constraints and the opportunities they saw were planning, motivation and positive experience.

Background: Miscarriage is one of the most common complications connected to pregnancy, every fourth woman undergoes a miscarriage during her lifetime. There is often no medical explanation why miscarriage happens, although the risk may increase due to certain factors in lifestyle or diseases. During incomplete miscarriages medical or surgical treatment is needed.Women are treated at surgical or gynecological departments and the period of treatment is often very brief, on some occasions not even a day. Therefore, the nurse faces a great challenge in meeting the women?s needs during the period of treatment.Aim: The aim of the study is to illuminate womens experiences of miscarriage and the treatment they experienced.Methods: A systematic literary study containing 13 articles.Results: Miscarriage is an individual experience and many women are affected emotionally and have many strong feelings afterwards.

The purpose of this thesis is to examine how the public libraries work towards SFI (Swedish For Immigrants) based on the views of the overseeing librarians. To study this we have asked the following research questions:What distinguishes the public libraries? work towards SFI according to the responsible librarians? What distinguishes the communication between SFI teachers and the librarians according to the responsible librarians? What opinions are held by the librarians in regards to their work with SFI?We have used a semi structured interview method with seven librarians in charge of the activities with SFI at small and medium sized public libraries in a rural area of Sweden. The theoretical framework is composed of Marianne Andersson and Dorte Skot-Hansen?s model for analysis of the local public library profile and the authors? definition of collaboration.

In 2011, I and fellow student at Gotland University created a multimedia game. To fit the time constraints a ?vertical slice? was created. This means a small sample of the game is taken which allows the user to understand how the game works, and at the same time, get a visual demonstration of how the game is designed. The goal of the project was to create a narrative for stadium games in which the backstory is told as players interact with their surroundings.

This essay discusses organizational culture and focus on corporate creativity and innovation. The aim is to see which organizational factors that foster creativity and innovation in organizations. The essay will provide answer on how organizational culture can encourage creativity and innovation and how organizations can promote the rise of a creative work environment. The research design of this essay is a qualitative case study with interviews at Gotland Energi AB (GEAB). The interviews provided insight in factors that can foster creativity and innovation in organizations.

The energy in laundry rooms, in form heated air, can be utilized with a heat exchanger. A concept and an early prototype of the heat exchanger have already been developed to show that the theory works. This report describes the continued development and construction of the product.A field study was made in order to investigate the environmental usage and establish the product design. The most common washing machine was used as a calculation model, and calculations were also made to estimate the amount of energy in the air. A previous analysis of the existing prototype is also presented in this report, to show the products potential capacity.