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6449 Uppsatser om Creative business - Sida 20 av 430
Affärssystem ? attityder vid införandet av ny teknik ? Vad måste man tänka på vid ett systembyte
ERP system is the information technology that has had the biggest impact in companies? development and way of working in today?s world. ERP system is divided in several applications with a modular software design that allow people in every department in a company to store and retrieve information accurately and in real-time. This master thesis investigates attitudes toward ERP systems among business organisations and ERP suppliers with the overall purpose of analysing to which extent a new ERP system will bring change in the business process. The purpose of this thesis is to make a survey of attitudes toward ERP systems among business organisations and ERP suppliers.
Industriella kundrelationer i teori och praktisk tillämpning
The purpose of this master?s thesis is to contribute to the development of business relationships between a supplier and its customers. The research area and research problem was further developed into three research questions. The research questions concerns the following subjects: the substance of business relationships and dimensions within relationships management that can be used in order to contribute to the development of a company?s business relationships.
Förändringar i revisionsarbetet av kapitalförvaltningsbolag : En studie i hur revisionen av kapitalförvaltningsbolag har ändrats sedan den ekonomiska krisen 2008
Title:Changes in the auditing work of asset management companies.Advisor:Bengt BengtssonExaminer:Stig SörlingAuthors: Mattias Skog & Andrea CyganikPurpose:The purpose is to examine how the work of auditing asset management companies has changed since the crisis 2008.Methodology:The study is based on an adductive approach using a quantitative method.Theoretical framework:The theoretical framework includes previous studies and literature concerning the auditing business, the financial crisis, principal agent theory and stewardship theory.Empirical findings:The empirical material is based on answers from 22 auditors in 6 different auditing firms, and it was conducted by sending them a survey.Conclusion:The study showed that the major changes were changes in laws and regulations controlling the auditing business. New guidelines and laws were set to try and improve the quality of the auditing business while trying to restore stained reputation. New regulations were also set to increase the control the government have of inspecting the business through finansinspektionen..
Lönegapet
This essay is using theories about social norms, and wage determination to evaluate why there is a gender wage gap on the Swedish labour market. To identify the essence of the gender wage gap investigations on specific jobs where the genders are over-, under and equally represented has been made. Also a poll has been sent out to alumni business economics from School of Business, Economics and Law at the University of Gothenburg to evaluate their labor market from a gender wage gap perspective..
Projektrisk : en studie av svenska bygg- och anläggningsföretag
Background: Today businesses are largely structured in projects and temporary organizations. In many companies, the ability to pursue projects is decisive for the business efficiency and competitiveness. The risk literature do not discuss identification and handling ofproject risk in building- and construction companies to a large extent, which has led us to investigate how project risk can be treated and handled in Swedish building- and construction companies. Purpose: The purpose of this thesis is to cover and describe business risk in Swedish building- and construction projects with focus on different risks and risk tools, and also to modify a model for evaluating the business risk maturity. Realization: This thesis has both traces of a case study and a cross-section study and examines eight different companies that are active in the building- and construction business.
IT-konsultens konsultationsprocess
How does IT-consultants reason in their consulting process regarding the
development of a clients IT-based internal recruitment system?
The purpose with this paper is to investigate how an IT-consultant is reasoning
in a consulting process and investigate whether consultants are using
established models and methods in their work.
We have chosen to work with a qualitative examination to attain our purpose. In
our work gathering the empirical facts we have been working with a case study,
an observation and a simulation exercise. The combination of these has made it
possible to carry out the paper and produce the most correct data possible.
Conclusion: We state that IT-consultants do not use any theory-based methods,
they use process methods created by themselves and their company.
Utformning av hamnområdet i Arvika : stadsbild och offentliga miljöer
The harbour in Arvika is closed down and the industry that has been established in the area is now beeing wound up. A deepened comprehensive plan for the area is under progress in the municipality. The intentions are for instance that the harbour should be integrated with the city and that Arvika is facing a lake should be more apparent from the city center. The harbour should also contribute to a more attractive city. These intentions have hence been the starting point of my undergraduate theses, which has resulted in a proposal on how to develop the harbour.
During the process I have analysed the city image, how the area is used today and the public places in the city centre.
Kommunikationsproblem kring marknadsföring ? En studie angående kommunikationsproblem mellan rådgivare och företagare.
Syfte: Genom att genomföra en studie angående vilka råd i marknadsföring som
ges av rådgivare och vilka råd i marknadsföring som småföretagare får vill vi
ta reda på vilka kommunikationsproblem i informationssyfte som existerar i en
dialog kring marknadsföring mellan nystartande rådgivare och småföretagare.
Metod: Vi har använt oss av den kvalitativa metoden med ostrukturerade
personliga intervjuer. Vi har intervjuat fyra rådgivare och sex företagare.
Slutsatser: Den skilda synen på marknadsföring mellan rådgivarna och
företagarna orsakar kommunikationsproblem mellan de båda aktörerna.
Kommunikationsproblemen beror till stor del på de olika kunskapsnivåerna..
Guldägg till frukost och bra betalt : - Vad påverkar reklamares val av arbetsplats
ProblemDet är viktigt att som reklambyrå ha duktiga medarbetare, eftersom värdet för kunderna ligger i medarbetarnas kreativitet, kunskap och skicklighet. För mindre byråer och byråer utanför Stockholm kan det vara ett problem att hitta duktiga medarbetare med erfarenhet. En förutsättning för att kunna attrahera denna grupp är att veta vad de anser viktigt vid val av arbetsplats.SyfteUppsatsens syfte är att undersöka olika variabler som påverkar arbetsval hos kreativa arbetstagare, med avgränsning till dem som varit eller är anställda vid reklambyråer i Stockholm, samt att undersöka vilka variabler som skulle kunna få denna grupp att överväga att arbeta på en reklambyrå utanför Stockholm.MetodUndersökningen utfördes genom semistrukturerade intervjuer med tolv respondenter, vilka samtliga hade minst två års erfarenhet som strateg eller kreatör vid en reklambyrå i Stockholm samt varit tillgängliga för intervju mellan den 6 november och den 27 december 2007.ResultatResultatet i utredningen beskriver målgruppens uppfattning gällande variabler som påverkar val av arbetsplats. I slutsatserna diskuteras vad utredningens resultat innebär för en reklambyrå som arbetsgivare. Utredningen visar på att det för byråer utanför Stockholm kan bli svårt att rekrytera människor som byggt upp sin karriär i Stockholmsområdet och hunnit rota sig där.
Entreprenöriell marknadsföring i entreprenöriella företag : Hur marknadsför och etablerar sig entreprenöriella företag på nya marknader?
Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.
Image follows structure
Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.
Relationsmarknadsföring : En fallstudie av reklambyråer
AbstractThe development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective.This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers.
Twelvestep - Down inside
Title: Music video: Twelvestep ? DownInside
Made by: Benjamin Bondesson
Christian Edgren
Tutor: Silvio Ocasic
Course admin: Peter Ekdahl
Purpose: To create a music video that we can stand, that challenges us in the
creative process. And to help a struggling band with another medium to spread
their music.
Goal:We intend to create a great product that is demanding and educational to
us. Especially when it comes to cooperation and editing/post production.
Keywords:Music video, digital video, film.
PR i det dolda : en studie om Redaktionell PR
The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.
Camp Vamp - Att ljussätta en dansföreställning med skiftande förutsättningar
I work on a lighting design for a dance performance to be on tour. A lighting design adapted for
three different conditions was made:
- One comprehensive where I allow myself a great deal of creative freedom, adapted for the
stages with major technical conditions.
- One smaller version for stages with less equipment and with less time for preparation on
site.
- One design for very simple conditions.
I also examine the specific differences between typical theatrical lighting design and typical dance
lighting design, and the best way to prepare for the hands-on stage design phase..