The main purpose of this Master?s thesis is to investigate the experience of art students and their attitudes and use of information during the last years of their Master?s degree. I also examine their opinions about the art education in general. The theoretical framework encompasses a sociocultural approach within the field of psychology-pedagogy and library- as well as information science. The empirical material has been collected through qualitative interviews with seven students studying at an art school in Sweden.

Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn. Slutligen så ger den en bättre förståelse för liknande evenemangs promotionmixer. Purpose: The study examines how the New Years review in Karlskrona markets their show and if their promotionmix has been successful. The study also answers the question of which age group the review interests.

The purpose of this thesis is to do a critical review of the aid organization SOS Children?s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children?s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material.

The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions ?What does clients and local company owners want to achieve from their advertising in newspapers and magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed  magazines, both nationally and locally, is extremely wide and has many similar competitors.

The aim of this paper is to investigate dominant beliefs and approaches to the "cultural entrepreneur" both within a public context, and also among business owners within the cultural field. What happens when ideas and attitudes in the public sector towards culture driven businesses meets the perspective of individual cultural entrepreneurs?This study is based on analysis of political documents about the cultural and creative industries (CCI) from the European union, national level and regional level. Interviews with six business owners in the field of culture and one representative of the Swedish region with the fictive name ?Alma? has been conducted.

Ytans glans is a writing project developed during my third study year of creative writing..

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.

Ytans glans is a writing project developed during my third study year of creative writing..

Purpose: The objective of this study is to illustrate how participants in leaderless based projects communicate with each other. Several studies have focused on technology-supported projects, such as open source projects, with an established project manager and goal. There is a lack, to the best of our knowledge, in studies that deal with the communication pattern in a leaderless computer supported collaborative project.Method: We have chosen to use a quantitative method where we systematically group several messages according to their content. This method was used in a similar study to illustrate the communication between participants involved in an open source project. We have taken the same Kripendorff based method and adapted it to our study by adding more descriptive variables.Theoretical perspectives: Manuel Castell discusses the aspects of a new communication power that is rooted in the individual as part of a larger creative audience.

The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.

Syftet med arbetet är att skapa en bättre förståelse för vad kreativitet och kreativa produkter är. I arbetet utvärderas även en metod för bedömning av kreativiteten i en produkt. Den metod som utvärderas är Creative Product Semantic Scale (CPSS). Det finns många olika definitioner på kreativitet och några tas upp i det här arbetet. För att kreativitet skall uppstå är även omgivningen och kontexten viktig.

Syfte: Studiens syfte är att beskriva det nuvarande kunskapsläget gällande användning av skapande aktiviteter inom arbetsterapi.Metod: En systematisk litteraturstudie valdes som undersökningsmetod och tio stycken vetenskapliga artiklar granskades utifrån Fribergs förslag. Artiklarna anträffades via en gemensam systematisk sökning i databaserna Cinahl, Amed och Medline. Sökorden som användes var creative therapy, creative activity, craft, handicraft, art therapy samt creativeness. Alla i kombination med occupational therapy.Resultat: Skapande aktiviteter används inom arbetsterapeutisk bedömning och behandling, både i grupp och individuellt. En rad värden har påvisats i samband med användandet av skapande aktiviteter ? de ger framgångskänsla, möjlighet att bearbeta sin livssituation samt möjlighet att strukturera sin dag och distrahera tankarna.

Denna studie har som huvudsyfte att undersöka hur organisationer arbetar med flyktingbarn och på vilket sätt en pedagog med skapande inriktning (till exempel en musiklärare) kan arbeta för att förbättra flyktingbarns situation i Sverige och i världen. Studien utgår från tre intervjuer med människor som är aktiva inom tre olika organisationer i Sverige. Dessutom tar studien upp integrationsprojektet Tillsammans och jämför det med information från teoridel och informanternas information. Slutsatser som kunnat dras från resultatkapitlet är att om organisationer som arbetar med flyktingbarn samarbetade mer med pedagoger med skapande inriktning skulle flyktingbarns situation kunna påverkas positivt eftersom detta är en kraftfull kombination av kunskap och erfarenheter. Det kan också vara av betydelse att fler musikpedagoger får upp ögonen och också erbjuds kunskap som kan behövas vid arbete med flyktingbarn.