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1390 Uppsatser om Creative advertising efforts - Sida 46 av 93
Internkommunikation av CSR inom Max Hamburgarrestauranger AB : Hur de anställda tar del av information om företagets hållbarhetsarbete, hur det uppfattas och dess betydelse
In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.
På jobbfronten mycket nytt. Hur skuld och gemenskap påverkar utfallet för Försvarsmaktens rekryteringskampanjer.
Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.
Europeiska Unionen- en demokrati? : En studie om demokratins utbredning och utveckling inom EU:s institutioner.
The purpose of this thesis is to study the level of democracy within the European Union (EU). To do so the following issues were examined: How the EU works and the efforts it has made to improve levels of democracy; and the degree to which the EU fulfils the criteria set by Robert Dahl in his theory of polyarchy.The study is based on a qualitative text analysis. The focus of the analysis is documents released by the EU that can be connected to democracy, and human and fundamental rights. The theory of polyarchy proposed by Robert Dahl and Joseph Schumpeter?s theory of democracy are the principal theories applied.
Konkurrerande "frames": Förhandlingarna om EU:s tjänstedirektiv
This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Directive is affected by framing efforts made by the parties negotiating.My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on services - that made possible a debate along the lines of a "left/right"-struggle and where a frame that drew from the European Social Model offered the better explanation thereby succeding in defining the new Directive as a threat.
"De blir mer som en bifigur" : Familjehemssekreterares resonemang och agerande gällande biologiska barn i familjehem
The aim of the study was to understand how the family home secretary reasons and thinks and how they express themselves in their actions towards the family home?s biological children. The method used is qualitative semi-structured interviews, involving six family home secretaries from four different municipalities. The results were analyzed with the help of two theories ? the theory of grassroots bureaucracy and the sociology of childhood theory.
System för registrering av automationslicenser
The ÅF Group is a leader in technical consulting, with expertise founded on more than a century of experience. They offer highly qualified services and solutions for industrial processes, infrastructure projects and the development of products and IT systems. They are also one of the leading names in certified third-party testing and inspection work.Today the ÅF Group has approximately 4,000 employees. Their base is in Europe, but their business and clients are found all over the world.A part of ÅF-Engineerings business is programming different automation systems to clients. Another part is support in both telephone and personal visits.Because the number of clients is high and the flora of different automation systems is big the consequence is that the employees must have access to many licenses with programming tools.
Ska pyramiderna rivas?: en studie om mikromakt
It has been demonstrated in this study how people working in frontline jobs in service organizations are exercising ?micro power?. The use of ?micro power? is defined as ?to in ones professional role, without objectively defensible reasons, impose sanctions on a customer?. The interviewees are explaining their use of ?micro power? with mood, working conditions, and customers? behavior.
Förskolans arbete med estetiska uttrycksformer : Vad finns det för förutsättningar?
The purpose of the study is to show the conditions there are by working with aesthetic expressions in pre-school and how these activities are implemented. Questions that we are going to discuss are: What are the conditions for working with aesthetics in pre-school? How is the work implemented when it comes to aesthetic expressions? Our ambition has been to study what conditions it takes to use aesthetic expressions in a way that is meaningful for the children and also show the conditions and alternative methods that are present in different schools. We have used a web survey to reach a result in the study. This web survey includes questions about the different aesthetic activities and has given us the answers to the questions above. The result shows that there are different ways of working and different views at aesthetic expressions.
Våldsutsatta Äldre Kvinnor : Yrkesverksammas erfarenheter
The aim of this qualitative study was to explore which inner conceptions about the abused older women the professional social workers had and how they experienced the enconter of an abused old woman in an intimate partner relation. The theoretical background is social construction by Berger and Luckmann. This theory was uset to analyze the transcribed interviews. This study is based on nine interviews with five professionals in social services, three volunteers from the voluntary sector and one social worker who worked in a community based support group for abused older women. The result of this study shows that older women were often abused, by a relative they were dependent on, in their home.
Barn och musik i kåkstäder : förutsättningar för musikundervisning i Sydafrika
This study is an examination of how conditions for formal and informal music education look like in two townships in South Africa. The purpose of this examination based on different actors' experiences is to find out whether the children in South Africa receive some form of music education and if so, how they think it can help the children in the surveyed areas. The information was gathered both through qualitative, semi-structured interviews with a music teacher, music therapist, creative music facilitator, students, and people who have worked for Sida and partly through unstructured observations. The results show that children in the surveyed townships do not receive any formal music education through the school but they sometimes can get music education through a NGO project (Non Government Organization) which usually runs by an enthusiast and is funded by various aid agencies. My examination also showed that for the children in the surveyed areas music education can be an alternative from being on the streets, giving a positive group experience, the ability to express themselves, fend off young people from drugs and criminality and bring together various grouping.
"Man borde kanske prata med de man tycker illa om" - tre elevgruppers arbete mot rasism
The aim was to investigate three anti-racist groups of pupils, their thoughts about respectively their work against racism. The aim was divided into the following questions: - What is, according to the groups, racism and what does the situation look like at the schools? - What does the dynamics in the group look like? - What courses of action are the groups using and how can they improve their work? - How can the groups be described according to the terms work group and basic assumption group? To answer these questions I made three group interviews, one with each group. I analysed the results partly according to earlier research and literature, partly according to the group theory of WR Bion, using the terms work group and basic assumption group. My conclusion is that the word racism seems to have been affected by inflation, since the groups include bullying as well as anti-racists.
Att våga vara innovativ: En fallstudie om affärsutveckling av befintliga produkter i ett högteknologisk företag
High technology companies in Sweden spend a huge amount of money on research and product development in proportion to what they get back in earnings from their inventions. Product development has traditionally been regarded as much more important than business development. This thesis aims to point out the critical factors behind successful business development processes for high technology companies. We have chosen to make a case study of Hexagon, a highly successful and innovative company within the measurement technology business. Internal and external actors that are important for business development have been identified and interviewed in order to understand how ideas are developed and executed.
Kära barn, det här handlar om din barndom : 9 vuxna berättar om sina erfarenheter av en utsatt barndom och samhällets insatser
The aim of this study is to describe and analyze how adults who grew up in an exposed habitat experienced their upbringing and society's efforts and how it affected them in adult life. The method that we used was qualitative interviews. This method has given us a rich material, we believe. The results were analyzed by means of the theory we used and past research in the field. All of our respondents have in common that they were insecure in childhood. And everyone has had negative consequences of their childhood into adulthood.
Den fungerande stadsplaneringen : En studie i uppfattningar och effekter av torget och dess påverkan på demokrati
In this undergraduate thesis you will venture on a journey through the land of democratic values and urban planning. My research question is stated as: whether or not urban planning can show effects on democratic values and whether or not the municipalities in Sweden takes these possible effects into account when planning their city centres. You will in my theory part of this thesis be able to read about different views on urban planning and on democracy. Famous authors like Robert D. Putnam and Richard Florida will be examined as well as other theorists on democracy and urban planning.
Livet efter döden : Svenska tidningar anpassar sig till en digital framtid
The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.