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1390 Uppsatser om Creative advertising efforts - Sida 41 av 93

Osäkerheter vid brandteknisk dimensionering av ventilationssystem

This masters thesis deals with smoke spread via ventilation systems. One aim of the thesis is to investigate and explain the differences in efforts to prevent smoke spread via ventilation systems in different countries. A second aim of this thesis is to investigate how frequently occurring smoke spread via ventilation systems in Swedish buildings are. A third aim is to investigate how uncertainties in input variables to smoke spread calculations will affect the result of calculation. To be able to do this the most important input variables are identified and analysed.

Ompositionering av varumärken : en strategisk fråga

Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Reklam i mobilen? En studie av förutsättningarna för tidningsföretag att använda mobiltelefon som marknadsföringskanal

Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

Medarbetarskap ? en studie av medarbetarskap i en arkitektbyrå

Companies and organizations recognize the importance of collaboration to develop responsibility and ability of change in the workplace. The concept of collaboration was a relatively new idea in business in the late 1980s. In a Nordic context, collaboration is a traditional approach that companies use successfully for competition, survival and development. Collaborative organizational efforts cover management of committed people who can help companies achieve flexibility, customer loyalty, innovation and economic success on a challenging and competitive market. Many theorists believe that collaboration is the key to integrating technology, financial competence and innovation.

Hållbarhetsredovisning enligt GRI:s riktlinjer : En studie av två svenska statliga företag

What impact and effects are created by the placement of an international ranking? Could it be that a top rank is detrimental to an entire country's efforts to fight corruption?This bachelor thesis in political science is about Swedish corruption. In essence, so questioning the Transparency International's indexed rankings that placed Sweden in third place. Issues concern since if the third placement has created nonchalance and a careless mentality in Swedish government and in particular in the municipal operations. Research results show that Transparency International's rankings have low validity and low reliability and that the government is not acting sufficiently to prevent and fight corruption.

Internal Control - Efficiency in the Audit Process

The purpose of this research is to examine the implications of the provisions in the Swedish Code of Corporate Governance (the Code) concerning auditor attestation of the internal control report. We will focus on how the auditors? augmented responsibilities will affect the efficiency in the audit process.Our research indicates that the main benefit from reviewing the internal control report is achieving more reliable internal controls, which results in greater prevention of misstatements in the financial statements. This will affect the efficiency in the audit process since the auditor can place more reliance on internal controls when performing audit procedures. This implies that the benefits of preventing misstatements could outweigh the efforts and resources spent on reviewing the internal control report..

?Why so serious??? en kvalitativ undersökning av folkbiblioteks användning av Facebook.

The purpose of this bachelor thesis is to describe how Swedish public libraries use the online social network Facebook and its functions. Our focus of this study lies on how the librarians use the network and what experiences they?ve made. The questions we wanted to answer were:? How do the libraries in this study work with Facebook and its services? ? What do the interviewed librarians think about working with Facebook as an instrument?? What pros and cons can be identified from working with Facebook?The methodology used for this study was qualitative interviews.

Tillit, spelar det någon roll? En studie av tillit och individuella organisatoriska responser vid arbetsrelaterat missnöje

The aim of this qualitative study was to explore which inner conceptions about the abused older women the professional social workers had and how they experienced the enconter of an abused old woman in an intimate partner relation. The theoretical background is social construction by Berger and Luckmann. This theory was uset to analyze the transcribed interviews. This study is based on nine interviews with five professionals in social services, three volunteers from the voluntary sector and one social worker who worked in a community based support group for abused older women. The result of this study shows that older women were often abused, by a relative they were dependent on, in their home.

Svenska konsumenters attityd till potatis : möjligheter för potatisbranschen

Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but then different alternatives such as rice and pasta have become popular. In 2005 the Swedish potato-consumption have more than hafted compared with the sixties, we have gone from circa 90 to 40 kilograms per person and year. This paper aims to provide those who are involved within the potatoe business with an overview of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in favour of the pre-packed alternatives. Based on the outcome of the interviews a number of conclusions could be drawn. The consumers were of the perception that the pre-packed alternatives were too big for their households.

Audio Identity : En studie i ljudets funktion för varumärkesbyggande

Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för varumärkesbyggande samt skapa förståelse för vilka faktorer som är avgörande gällande ljuddesignen i reklamsammanhang. Genom tidigare forskning samt produktion av sonic logos och musik, åt olika beställare, har vi försökt besvara frågeställningen: Hur ger man verksamheter och varumärken en ljudidentitet? Abstract Sound branding today, is a well-known concept amongst marketers.

Kulturupplevelsen - en tillväxtfaktor? : en fallstudie av festivalen Putte i Parken i Karlstad

As well as other politic fields, the cultural politics adapt to changes in society. The development in society has brought attention to the interaction between the cultural field and the economic field. One of the main goals within Swedish Cultural Policies today is the development of cultural and creative economics. Politicians and researchers claim that culture can be a significant part in economic growth in cities and making a place attractive to live in.I became interested in the discussion around the cultural experience as a factor of economic growth when I participated in a seminar at Karlstad CCC during Kulturparlamentet 2012. When I then started working at the music festival Putte i Parken during the spring of 2013 I thought about making this study.The main aim is to investigate in which way Putte i Parken can be a factor of growth and a factor of making Karlstad an attractive place to live in by analyzing documents, reports and literature in a qualitative way of working.

Upplevelser av information givna av distriktssköterska till personer med dubbeldiagnos diabetes mellitus typ 2 och KOL

Diabetes mellitus type 2 and chronic obstructive pulmonary diseases (COPD) are two of the most common diseases in the world and the amount are increasing. The treatments of these diseases are self care and a change of lifestyle. For this to be successful there is a need for the person to have knowledge about the diseases and a motivation for making changes in his or her lifestyle. Most of this information is given by the district nurse at the health centre. It is important to get a better knowledge of these persons experiences and how they used the information given to them.

?Torktumlarhuvuden? och ?teflonhjärnor?. : En fallstudie om det specialpedagogiska arbetet kring ADHD och dyslexi på tre gymnasieskolor i norra Sverige.

This case study examines how upper secondary schools in a municipality in the northern parts of Sweden structure their special pedagogy with students who have ADHD and dyslexia, students? and parents? experiences of this, and what regulates the schools management in this particular aspect. The results show that all the schools have special pedagogues and other support staff employed, though in varied extent. Furthermore, the resources are distributed differently from school to school. The focus, however, is always around communication between the concerned parties.

Kompetensbegreppet i kommunal verksamhet : En kritisk diskursanalys

Large retirement numbers and fierce competition of available labour, results in municipalities have to be more attractive as an employer. One way for the municipalities to fulfil their staffing requirement is partly to increase their recruitment efforts, and partly to educate their existing employees. Discussions about the supply of competence are therefore pressing within municipal activity. The aim of the study was to investigate how the concept of competence is used within a municipal administration. The method that has been used is Norman Fairclough?s critical discourse analysis, a method that allows multi dimensional analysis.

Myndigheternas medier : En studie av svenska myndigheters nya medieanvändning

The purpose of this thesis was to study a selection of Swedish government agencies and their usage of new media to convey information. We thought that the relationship between government agencies and the media should be addressed. This because of the current transitional period between traditional and new media. We have studied five different Swedish government agencies; Swedish Armed Forces, Swedish Tax Agency, Swedish National Institute of Public Health, Trafikverket and Sida.We used a qualitive content analysis and analyzed their homepages on the basis of six different criteria. In addition to this we studied their presence on external social communities and how the government agencies comply with the requirements of their communicative efforts.The study shows that the government agencies? media usage varies.

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