Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

Today's global market means that raw materials are sought and bought from all over the world. This creates an higher demand for a well-functioning supply chain. In our thesis we have studied a large paper mill in northen Sweden which experiences issues with flow of raw material. Our aim has hence been to examine which aspects affect the flow of raw materials to the mill, and how these can be adressed using an IT-system. The question we sought to answer was; What factors are important to consider and how do these affect the ability of an IT-system which will support the flow of raw material at the paper mill? We have found that the problems are strongly connected to the low amount of information sharing between the mill and the suppliers.

The aim of this study is to obtain a deep knowledge about identity creation of preschool child-ren at the age of four to sex with creative pictures and its aesthetic learning processes with childrens perspective as a starting-point. The issues that I have used in this study are how childrens identity creation relates to the aesthetic learning processes in the preschool enviro-ment, how children experience the figuration of their own identity related to other individuals and the enviroment by taking different positions in aesthetic learning processes and how childrens identity creation becomes visible in preschool.In order to explore preschool childrens identity creation in aesthetic learning processes the qualitative research-oriented approach has been implemented with unstructured observations and the informal interview as the methods for data acquiring.This studys theoretical points are sociocultural perspective and symbolic interactionism. Both these theoretical perspectives emphasize the significance of communication, taking different perspectives and learning in an interaction between an individual and enviroment within given sociocultural frames of referens which results in an individuals identity development.Results from the study show that childrens painting is more than an occupation with a picture as a product. Childrens painting is rather a playfull aesthetic expression form and a relation-oriented, dynamic learning process which is related to the enriching of individual self, the consciousness and the creation of meaning within preschools frames of reference.My expectation is that my study will contribute to didactic discussions about childrens iden-tity creation while using aesthetic expression forms..

Numerical simulations play a vital role in both static and dynamic stability assessment of electric power systems and the foreseeing of voltage collapse. Simulations performed by Svenska Kraftnät(SvK) are mainly done in the specialized voltage collapse predicting software tool, SPICA and the more all?purpose software tool, ARISTO.The grid operators at SvK use SPICA to predict the maximum transfer limit at specified sections (in this report the section in concerns is the southern part of Sweden i.e. interface1 4). SPICA is mainly used as an online application by using actual states from the grid, these states update every quarter of an hour.This thesis is a continuation of the master thesis SPICA ? ARISTO JÄMFÖRELSE by Jakob Katzman and Johan Fält.

AbstractThe ability to read and write is a very important skill in today?s information based society. Most of us learn how to read and write, but not everyone is blessed to do this without struggle. Dyslexia is a very common learning disability and therefore I found it interesting to study how teachers teach students with dyslexia.By studying the literature and by interviewing teachers, I found that dyslexia is a very complex disability. The teachers have to adapt their way of teaching in a way that a student with dyslexia can participate.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

AbstractMy purpose of this essay was to discover three- and four-year-olds comprehension of their internal body and then compare the result between their ages. I have used the same methods in both essays, semi-qualitative interviews. It is structured interviews with space for following questions. My formulations of the questions were: Do the children have a comprehension of their internal structure of the body? Do the children have a comprehension of organs and organ systems? Is there any difference between the ages?Their comprehensions I have categorized in four categories and I have seen age related differences in their comprehensions.

The case method is a relatively new pedagogical method in Sweden that is based on students exercising their skills in the analysis of complex situations and problems that are based in reality and that help students to see a broader perspective and context.The purpose of this study has been to investigate, through interviews with students and teachers, the advantages and disadvantages of the case method in teaching geography.The results of the study show that both teachers and students share almost the same opinion. The conclusion is that the case method is a didactic method that is well suited for teaching geography, as it is based on reality and develops the students? ability to analyze, argue and find solutions in several areas within the subject of geography. If a student is strong in these skill areas they can really benefit from the application of the case method in the teaching of geography, but for students who are weaker in these skills, the case method can be a disadvantage.

The purpose of this essay was to investigate which factors the individuals found important in the process of becoming a person with a drug-free life. The framing of the questions we had were to get the experiences, thoughts and wishes of the drug users. The survey was based on thematised qualitative interviews and focused in the personal stories of the interviewees. We interviewed four women and five men, all of which had several years of drug-abuse behind them. We found similarities and patterns and we could identify that the three most important things was the own motivation, will and that the drug-abuser had the possibility to change their social network and had the ability to find other important things in life..

This degree project is an investigation of solar cells and their ability to deliver electric power as well as reducing the need for cooling. The main object of interest is a BASE-X shelter. The shelter is purchased by the Swedish Defence Materiel Administration, FMV to be used for command and camp in the new force called Nordic Battlegroup, NBG. The demand on the equipment is firstly that it should have a small weight to be easy to transport and handle and secondly to be easy to bring up fast. Therefore the choice of solar cell technology fell on thin film cells.

The purpose of this essay is to establish whether the so called ?soup trilogy?, med en burk soppa (2001), konservöppnare bok (2003) and på burklös mark (2005), written by Swedish-speaking Finn Stefan Hammarén is to be considered as surrealism or not. The methods used to determinate this is close reading, a technique used for finding a text?s distinguishable traits, and comparative analysis. First of all, the criteria of surrealist literature found in André Breton?s (1896-1966) Surrealist Manifesto, and other sources, as well as the criteria for the surrealist literary technique cut-up are presented and evaluated accordingly.

The Center for Genomics and Bioinformatics (CGB) is an academic department at Karolinska Institute. Generally stated, the CGB department is committed to the generation and management of genetic information by approaches aiming at elucidating the connection between genes, protein and function.WiGID is a genome information database that is available through WAP (Wireless Application Protocol).Our version of WiGID is based on WML, PHP and PostgreSQL as a database server.One of the changes on the old WiGID application was the creation of a relational database with seven tables and one view, instead of the file that represented the database on the old version. We also changed the script language from python to PHP.The search engine ability has been extended with three new search alternatives for a user to choose from. Each choice leads to other, sometimes multiple choices.A GUI has been created for the administrator, to be able to insert information into the database.The structure of the search engine is primarily for narrowing down the search result on the phone display, thereby making the search efficient..

This report is a documentation of a Master?s thesis of 20 credits performed at the educational program of Technical Product- and Production Development with Design at Halmstad University. The project is carried out in cooperation with Hafa AB in Halmstad.The purpose of this project was to bring forth a concept of a bathroom cabinet for Hafa?s new selection Young through creative design methods. The selection is supposed to attract the younger purchaser but also a target group that dare to experiment with home furnishing and appreciates new design.

The purpose of the current study is to present an interpretation of Eros and its demonical aspect as it is described in Plato?s dialogues Phaedrus and The Symposium as well as to attempt to throw some light over the question in which way the erotic as such influences Plato?s notion of how to pursue philosophy. In the first part of the essay an account is given of the Platonic Eros as a unifying element and as striving for being. I defend the position that in the context of the interpreted dialogues philosophy is thought of as an erotic enterprise which takes place as a coming closer to the object of love. This coming closer takes place as remembering in Phaedrus and as creating in beauty in The Symposium.

Corporate governance intensified due to the corporate scandals in the USA which led to a new law the so called Sarbanes-Oxley Act (SOX).In 2005 the "Svensk kod för bolagsstyrning" (The Code) was introduced. The main purpose of The Code is to strengthen the confidence in Swedish companies quoted on the Stockholm Stock Exchange. The Code focuses on the working process of boards. The rules set by The Code places higher demands on the board.  Among many other duties the board has to establish long term operational goals and strategy.