Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

During thousands of years, reindeer have adapted to living under harsh conditions with large seasonal variations in climate and forage availability. This adaptation implies that body functions and nourishment needs are strongly bound to the season. In the summer the reindeer has to maximize food intake to build up fat and protein reserves for the winter. More than 200 different plant species are included in the reindeer diet, but since reindeer have an unique ability to use the nourishment in lichen, different lichen species make up a large portion of their winter diet in many areas. Fundamental for reindeer husbandry is access to natural grazing during most of the year.

In this essay we discuss the broad area of website usability from a tourism perspective. Our goal was to investigate the usability in smaller and bigger tourism websites. We have declared what website usability means and the importance of involving the users when designing a user interface. In a pilot study, we conducted three interviews with people who work with usability and then used the information we got to form questions to use in a focus group interview. In this focus group, we asked three people to assess two Swedish tourism websites, one bigger and one smaller, to find out if they were considered usable and if there was any difference in usability depending on the size of the site.

The objective of a site leasehold is to allow the lessee to occupy a specific plot of land. In return, the lessor imposes an annual ground rent. The ground rent ownership gives the lessor the possibility to capture the increasing in land value. As such, the rent is based on the value of the land multiplied with a percentage that reflects the yield of the land value. It is renegotiated every ten years.

This thesis was commissioned by Tekniska verken, Energy Division with the overall aim to investigate the concept of environmental debt and what it means for a business. Furthermore, a sustainable risk and responsibility investigation shall be carried out on the concerned areas. Finally, the priority areas shall be highlighted and proposed actions presented. The Swedish Environmental debt concept was presented in 1992 by Arne Jarnelöv. Environmental debt is defined as restoration costs for environmental damage. In the early days the concept did not take into account who was responsible, but the environmental debts was regarded as a humanity debt to future generations.

This project is a learning CD-ROM production aimed at first-time parents. It is using both sound and images, moving as well as non-moving. The purpose of the production is to be an interesting alternative to traditional books. We have been looking at similar productions like drivers license educational CD-ROMs and encyclopedias for inspiration and ideas on how to proceed. In order to give the content some dynamics, we've also added the element of 3D-animated sequences.

This paper investigates, through an actor-network theory perspective, how the recreation area Lo?vsta-Kyrkhamn-Riddersvik northwest of Stockholm has developed from being a dumping site into becoming a nature reserve. This investigation also tries to describe and explain which values that have been promoted in the area by the local voluntary associations and companies. Lo?vsta-Kyrkhamn-Riddersvik has been inhabited for more than 3000 years, originally with farming as the most important business.

This essay tries to show how The Swedish Museum of Architecture, Stockholm, with the exibition Architecture in Sweden - Function, Design and Aesthetic through the Ages, presents and represents architecture. It is stated that this is done in a multi-perspectival, multimedial fashion, with the aid of, for example, photography, models and mixed material surrounding the wide concept of ?architecture?. One chapter discusses the relationships between the exhibition on site, the exhibition catalog and the museum´s website. Another chapter argues that there can be no essential or perfect representation of architecture, although this utopian wish most certainly exists even today.

Applikationer och system flyttar i allt större utsträckning från lokala installationer på den enskilda datorn, ut i ?molnet? där data skickas och hanteras via Internet. Traditionella ?Desktop applikationer? blir webbapplikationer för att centralisera drift och öka tillgänglighet. Detta skifte medför ett ökande antal träffytor för personer som av en eller annan orsak vill åsamka skada eller tillskansa sig, alternativt manipulera eller förstöra, känslig eller hemlig information.

Productivity of Norway spruce (Picea abies) and Scots pine (Pinus sylvestris) was studied on 12 sites in coastal areas of northern Sweden. On each site, sample plots were placed in adjacent Norway spruce and Scots pine stands with similar ages in between. Basal area, tree height, Site Index, volume production, simulated maximum mean annual increment (MAImax) and tree vitality were compared for the two species. Average basal area at the time of measurement was 30.4% larger for Scots pine stands than for Norway spruce stands. The difference between the two species in basal area increment during the last 10 years was related to stand age.

Variation in tuber quality within a single field was one of the motives for a pilot study in Halland, in south-western Sweden conducted during 2002. Quality problems in potatoes have been increasing due to the aggregation of several small fields with different land use history into larger farm units, which are heterogeneous in soil properties and fertility. The study in Halland indicated that both the uniformity and the mean size of tubers may increase from site-specific K fertilization, whereas total yields may be unaffected. The results from this pilot-study with site-specific fertilization showed that tubers reached a more uniform quality and gave a more uniform mean size, while the total yield wasn't affected at all. Site-specific K-fertilization has been applied for some years in Halland with good results. The aim of this study was to test this technique in another potato growing area.

This thesis examines a sample of Pitted Ware pottery from the Gotlandic site of Ajvide in regard to the spatial and temporal relationship of the shards. Ajvide Stone Age site have been extensively excavated over the past 25 years and the most recent analysis of pottery was carried out by Inger Österholm in 1987 and new analyses of the material are therefore greatly needed. Pottery from three sample areas was analysed in regard to their distribution, decoration, fragmentation, part of pot and quality of the goods. To analyse the material in a contextual way a multivariate statistical analysis called correspondence analysis was used. Two areas denominated ?dark areas?, which Österholm defined previously, as possible ritual sites, and one reference area with mixed material were chosen for the analysis.

The focus of this essay is to investigate if there lies a difference between graffiti art that is placed in the public spaces and graffiti art that is sited in an institutional art setting; in this essay exemplified in a gallery space. My thesis is that graffiti art derives a great deal of its meaning and substance from its situation consequently making a change of cultural context also a change of connotation and understanding of the graffiti art itself.  Meaning that graffiti art situated in a communal space is different from graffiti art situated in the gallery space. They share aesthetic expression but their connotations differ; i.e. one being illegal and the other permissible making their meanings dissimilar. I have used a comparison between site-specific art and graffiti art to further strengthen my thesis concerning the importance of understanding how a change of context critically changes the substance of graffiti art..

This project is a learning CD-ROM production aimed at first-time parents. It is using both sound and images, moving as well as non-moving. The purpose of the production is to be an interesting alternative to traditional books. We have been looking at similar productions like drivers license educational CD-ROMs and encyclopedias for inspiration and ideas on how to proceed. In order to give the content some dynamics, we've also added the element of 3D-animated sequences. The application is supposed to be run as a simple executable file with flash embedded.

The level of neonate mortality in a free ranging fallow deer (Dama dama) population at the Koberg estate in south western Sweden was investigated using radio-tracking techniques. During this study a total of 36 fawns (17 ?, 19 ?) were captured and marked with vhf or gps radio collars; 12 fawns in 2008 and 24 fawns in 2009. The neonate mortality calculated by the Kaplan-Meier method was 23.6 % and the mortality caused by predation was low, since only 1 of 8 non-surviving fawns died from predation by red fox (Vulpes vulpes). The spatial behavior of the fallow deer neonates were examined at two different levels i.e.