Användbarhet och turism, är det lätt att kombinera?
En studie om turismsajters användbarhet
In this essay we discuss the broad area of website usability from a tourism perspective. Our goal was to investigate the usability in smaller and bigger tourism websites. We have declared what website usability means and the importance of involving the users when designing a user interface. In a pilot study, we conducted three interviews with people who work with usability and then used the information we got to form questions to use in a focus group interview. In this focus group, we asked three people to assess two Swedish tourism websites, one bigger and one smaller, to find out if they were considered usable and if there was any difference in usability depending on the size of the site. In our research we found that it was mostly in the visual design where our respondents found the bigger site to be nicer looking and a bit more modern. Our conclusion is that a usable website needs to be effective, efficient and satisfactory. This means that the user should be able to do what he or she wants in a short period of time and that the task that is done can be completed without problems and at last that the user in the end is satisfied.