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3657 Uppsatser om Country of Origin Effects - Sida 26 av 244
Vad är högerpopulism? : En jämförande idéanalys mellan Sverigedemokraterna, Dansk Folkeparti och Fremskrittspartiet
In this paper I propose a definition on what right-wing populism is, by comparing three right-wing populist parties; the Swedish Democrats in Sweden, the Danish Folks Party in Denmark and the Progress Party in Norway. This is also my question formulation. I have used the idea analysis to straighten out the concept of right-wing populism. The purpose of this paper is to make a definition of the concept of right-wing populism, since one seldom speaks of what right-wing populism is but rather only uses it with parties who want to decrease immigration. However is it much more to a right-wing populist party than just the immigration question. I begin by discussing the previous research about populism and right-wing populism to see what conclusions previous researchers have made.
Nautisk turism : en jämförelse mellan svenska och kroatiska förhållanden
AbstractA tourism genre that has developed in recent years is the nautical tourism, nautical tourism is described as a tourism genre that includes all activities in relation to water. Croatia is one country that has invested in and has good presumption for this type of tourism, and has also received an international recognition as a top destination within the nautical tourism genre. The purpose with this thesis is to increase knowledge about the nautical tourism development in Croatia, and to see if it would be possible to develop on Swedish conditions. Sweden is a destination with a large number of archipelagos, located in both inland lakes and along coastal areas. Stockholm archipelago is one of the world's largest archipelagos which has a long tradition as a tourist destination.
Utveckling av differentierade transportersättningar för rundvirskestransporter med lastbil
Approximately 60 million cubic meters of round wood are transported every year with trucks in Sweden and stand for 15 % of all truck transportation in the country. The big amount that is transported results in many haulage companies works in different parts of the country with different conditions to get a good flow on their transports. Today the transport pricing is very general and the payment consists of the unit round wood they are transporting and the distance of the transport. The purpose of this study were, from the freighter and the haulage company?s perspective, try to find ways to change the today applied transport pricing to more differentiated and compare them to historic payment of transportation.
Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook
Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.
Hjulspår på banken : En kvalitativ fallstudie om vägarna mellan lean och motivation hos anställda i tjänstesektorn
Background: Since the coining of the phrase lean production by Womack, Jones and Roos in 1990, this mass production system of Japanese origin has been implemented in a multitude of organizations throughout the world, the results being predominantly positive from a financial point of view. The possibly negative effects of mass production on worker motivation have been discussed since quality of work life became an important political issue in Sweden in the 1970?s. As the popularity of lean service is now increasing, there are still unresolved issues regarding the transferability of a mass production system to the service industry, particularly with regards to the motivation of service employees.Purpose: The purpose of our thesis is to study the lean system of a Swedish bank, SEB Way, from a management- as well as an employee perspective in order to describe how lean may affect the work motivation of service employees.Research procedure: The study is empirically based on observations and interviews on multiple hierarchical levels at SEB. We have conducted a total of 13 interviews with front line employees at SEB, with the central SEB Way team as well as two external lean specialists.Results: The study indicates that SEB Way has little direct influence on the intrinsic work motivation of the SEB front line employees, as work motivation was present prior to the implementation of lean.
Kroatien - en studie av ett land i övergång mot en konsloliderad demokrati
Croatia became an independent country 1991 and has since then strived to reach a democracy level, which can lead to membership of the European Union. The purpose of this essay is on the basis of consolidate democratic perspective to illustrate Croatia?s democratic development.In order to fulfil the aim, I have applied a qualitative text analysis technique. Through analysis of books and documents, data was collected to accommodate a valid result. I have used consolidated democracy, with its five areas (political, civil, economic, legal and bureaucratic), as my theoretical framework to the data, to provide answers and develop an analysis.The conclusions show that the consolidate democracy in Croatia has developed a lot since the independence, and Croatia is on its good way to turn into a democratic state like other West-European countries.
Holdningskampen 1940 - 1942 och dess fortsättning : Med betoning på kyrkans roll som sammanhållande faktor under ockupationen av Norge
During the period of occupation of Norway between the years 1940-1945 the National Lutheran Church took the responsibility of supporting the Norweigans in their ideological battle against the Nazis. This was a period named Holdningskampen in Norwegian history. One person to remember was Eivind Berggrav, bishop in Oslo diocese. He was the one responsible for the theological document of importance Kirkens Grunn that became important as a document against the Nazis and the small percentage of Christians that related to the naziinspired-church. Berggrav was also one of the founders of Den Midlertidlige Kirkeledelsen, the organisation responsible for the non-nazified churches.
Globalization vs Localization : En fallsstudie om Scanias marknadsföringsstrategier i Sydamerika och Asien
Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.
Singel eller Tillsammans?: En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.
Venezuela under Hugo Chávez - en mätning av demokrati
The present state of politics in contemporary Venezuela portrays a country of polarization, a chase for power and accusations of authoritarian and even undemocratic rule. The purpose of this bachelor thesis is to examine the democracy in Venezuela, in order to clarify the sometimes vauge perception of the political situation. By applying the theories of polyarchical democracy put forth by Robert Dahl, one of the most highly regarded theorists on the subject, accordingly the discussion will therefore follow a theoretical framework. Dahl requires seven nstitutions to be guaranteed in a democracy, amongst them the possibility to vote, run for public office and the practise of freedom of speech. Measuring Dahl's levels of institutions in Venezuela, it is made clear that the level of democracy vary in different areas.
Tidskriftsrummet och integration: en kvalitativ undersökning av tidningsläsandet hos några individer av första generationens invandrare
The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.
Bolånetakets initiala och långsiktiga effekter
Background: The Swedish Financial Supervisory Authority?s mortgage limitation, of mortgaging up to 85 percent of the market value of the real estate was introduced on the first of October 2010. The aim of the recommendation is to prevent a detrimental development of the market for mortgages while at the same time creating incentives for the consumers to limit the debt level. The mortgage limitation is a recently adopted recommendation and few studies have made a thorough analysis of its effects, hence it is an interesting topic to study.Aim: The aim of this study is to analyze the initial effects of the mortgage limitation for consumers, banks and estate agencies. Furthermore, the study aims to evaluate drivers of consumer debt levels and conclude whether the mortgage limitation will result in lower debt levels for consumers.Completion: The study is based on interviews with respondents from banks and with respondents from estate agencies to enlighten the initial and long term effects of the mortgage limitation.
Separationen mellan stat och kyrka i Sverige : En studie av Socialdemokraternas, Kristdemokraternas och Centerpartiets ställningstagande i frågan
The tradition of a strong church ruling in the Swedish society ages back to the very first start of Christianity reaching the country. Due to the separation between the church and state in 2000 in Sweden, there have been a lot of changes. No longer would the church be able to influence the politics as it had been able to do before. Since Sweden is a democratic country, the decision had to be made in a voting amongst the parties. The purpose with this paper is to understand the argumentation made by the Swedish parties Socialdemokraterna, Kristdemokraterna and Centerpartiet. This has been made using a text analysis, which studies the argumentations made by the parties in their motions.
Avlivning av häst : en enkätstudie
Today there are various methods to use when euthanizing horses. Earlier the use of free or captive bullet was the most common method, but in recent decades this has changed and chemical euthanasia is now considered the most common method. The chemical euthanasia has in Sweden been dominated by the use of barbiturates. Somulose® entered the market in the beginning of the 90?s as an alternative to previous chemical euthanasia.
Nyckeln till visning - En kvantitativ studie av att sälja och bli såld på detaljbilder
Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.