Title: Creating high awareness ? A study in how a company can create awareness with cost efficient marketing methods. (Skapande av hög medvetenhet ? En studie i hur ett företag kan skapa medvetenhet med kostnadseffektiva marknadsförings metoder).Authors: Alexander Edlund and Fredrik HanssonAim: Our aim is to reveal the pros and cons of cost efficient marketing and decide which cost efficient method works best in creating awareness. We also want to determine if the methods can be integrated in a successful way to achieve greater awareness.Method/Material: We have made a qualitative approach by conducting three in depth interviews with the company Bluetooth SIG?s marketing director Anders Edlund.

Ocean Thermal Energy Conversion, OTEC, is a sustainable energy conversion technology that is not yet commercialized. OTEC is a technology that utilizes the temperature difference in oceans between the warm surface water and the cold water at 1 000 m depth to run a Rankine Cycle. This technology can produce electricity and provide synergies like fresh water, air conditioning and aquaculture. A simulation program for three alternative OTEC systems has been created in order to decide which OTEC system is most profitable; closed, open or hybrid system. In this simulation a production cost analysis is performed in order to investigate and decide which one of the three systems that has the lowest production cost. The production cost analysis also analyzes if the profitability is affected by the size of the facility. After these analyzes, the most profitable of the three different OTEC-systems is expanded by an installation of solar collectors in order to see if the thermal efficiency is improved. The result shows that the most profitable system varies with the size of the facility.

During the last few years the harwarder has developed from a prototype into a market product. Holmen Skog owns two harwarders and uses two more owned by entrepreneurs. In previous studies it has been shown that the harwarder was a slow and expensive forwarder. In this study the unloading at road-site was studied. The goal was to describe the differences in time consumption between unloading two-sided or single-sided (only from side of the road) and also the difference between unloading with three and four assortments in the carrier.

Stress and time pressure is more present in todays labor markets. In financial markets a securities broker is forced to take decisions on investments under high cognitive load and under extreme time pressure. The research of decision under risk gained new ground with the development of the prospect theory and gave us new insights to the decision making of men. Prospect theory has shown that people are risk seekers when dealing with loss decisions and risk avert when dealing with profit decisions. The value function are defined over gains and losses.

In a time of economic turmoil and financial crisis profitability matters rise higher and higher on company agendas. Many companies are pressured to find profitability to avoid layoffs or even bankruptcy. Profitability essentially depends on the margin on the product or service sold and the costs associated with selling these products or services and hence these areas are of vital importance if companies are to improve profitability. Previous research has focused, for the most part, on product profitability while customer profitability has received less attention. This study is based on a case study of a Swedish publishing house and aims to investigate how the company?s Cost-to-Serve varies between its distribution channels.

AbstractThe assignment were assigned by Camatec Industriteknik AB. Camatec is a Karlstadlocated consulting company, they make everything from pilot studies to complete projects in mechanical design and calculation. They even have their own patented product, Camcoil. It is a winder for steel strips and is used for example with hardening of the steel strip. The assignment has been to solve the problems encountered by some customers within this product.

This essay deals with the topic options costs and whether such costs would arise for smaller companies now when they have the opportunity to choose not to have an auditor. Small companies are defined as companies that fulfill at least two of the following three criteria?s: less than 1,5 million SEK in balance sheet, less than three employees and turnover less than 3 million SEK. The decision regarding internal revision does not only affect the company itself but also other parties such as the taxation authority, banks and others that can be influenced by the decision. This essays main focus is on the influenced parties, especially the taxation authority and the banks as these have been highlighted in debates in media and because the small companies themselves may have difficulties to foresee the consequences of the new changes. The opinions from accounting companies will be considered in the essay as they can be considered as experts regarding the different aspect within this area.

The purpose of this report is to examine various roof structures that can operate in a warehouse with large spans. The building that is examined in the report is currently under construction, and the roof construction has already been selected. The selected roof system will therefore be compared with some other structures and materials that have been possible. The report will evaluate three different frame materials, two insulating barriers and two overlaying materials. Another important part in major construction projects is the roof safety.

Syftet med detta arbete är att studera de samhällsekonomiska konsekvenser som en uppstart av persontåg på TGOJ-banan, mellan Oxelösund och Eskilstuna, skulle innebära. På vägen fram för att uppfylla syftet med uppsatsen har ett antal frågeställningar pekat ut vägen och hjälpt till att föra in arbetet mot specifika problemområden. - Vilka kostnader är förenade med tågtrafiken jämfört med busstrafiken? - Vilken nytta uppkommer vid tågtrafik jämfört med busstrafik? - Hur stora är kostnaderna för järnvägen i förhållande till de uppkomna nyttorna? Ett väsentligt led i studien har varit att studera dagens resande för att kunna dra slutsatser om det framtida resande vid en uppstart av tågtrafik på sträckningen. Dagens kollektivtrafik resande, dagens resande på vägar i korridoren och resvaneundersökningar har varit faktorer som vägts in för att få fram det estimerade resandet.

Järnvägen transporterar människor samt gods billigt och miljövänligt. I Sverige identifierar Trafikverket flera alternativa sträckningar när de planerar en ny järnväg. Landskapets karaktär, miljöförhållanden, geologi, tätortsstruktur, befolkningsutveckling, resande och transporter är exempel på kriterier som kan påverka beslutet om var dessa sträckningar ska placeras. Geografiska Informationssystem (GIS) kan standardisera processen för att identifiera flera möjliga korridorer.Syftet med detta examensarbete är att ge rekommendationer på hur GIS, särskilt cost path och känslighetsanalys, kan användas vid planering av nya järnvägskorridorer. Ett testfall i Blekinge län valdes för att illustrera potentialen i dessa metoder.

This thesis is carried out at Portsystem 2000 AB who manufactures and markets industrial doors and docking systems. The background to this thesis is that the company?s management considers that their follow-up process of cost accounts is not fully functioning.The aim with this report is to investigate and describe the present procedure of the follow-up process concerning the time of operations and come up with suggestions for improvements. This thesis is performed within the range of the following areas: Information systems, quality, processes and cost calculation. The main method we used were semi structured interviews with a fairly opened framework.

Resultaten av vår undersökning visar på att vi generellt sett inte kan säga om individuella investerare agerar enligt regret theory eller inte. En del resultat tyder dock på att vissa effekter inom teorin är applicerbar på individuella investerare. Vi kan urskilja trender som tyder på att individen beter sig på ett visst sett och resonerat kring varför han beter sig så. Individen föredrar alltid det säkra alternativet om förluster eller stora vinster står på spel. Om skillnaden i säkerhet är väldigt liten försummar han den.

Vi lever i en föränderlig värld där aktiemarknaden är en komplex miljö. Att fatta välgrundande beslut på aktiemarknaden är svårt för investerare, som  därmed samlar in all den information som finns tillgänglig. Den redovisning och information som företag lämnar ifrån sig är utformad genom en avvägning mellan kostnader och nytta, som kallas Cost Constraint. Ytterligare en avvägning som företag använder sig av gällande upprättandet av redovisning är att inte ge ut för mycket information och därmed ?skydda? sig från konkurrenter.Studiens huvudsakliga syfte är att kartlägga och jämföra hur investerare och banker tar beslut baserat på den redovisning som företag publicerar, som kan vara påverkad av Cost Constraint.

In recent years, the Swedish railway track system has been neglected in terms of capacity and maintenance. To adapt the existing system to current traffic load there is a great need for extensive improvement and maintenance. Shortcomings are especially occurring on older embankments running over soft subgrades. To select the most suitable method for reinforcement of the embankment, it is important to evaluate different solutions from a life cycle cost perspective. In long-term perspective, it is often shown that a method with low investment cost causes a higher maintenance cost and a shorter technical lifetime.

Background: Many companies have outsourced their IT-operations and their expectations of what this IT-outsourcing will contribute to the business are high. Cost cuts are not always a natural outcome of IT-outsourcing. Many companies that have outsourced their IT-operations consider it to be problematic and complex to exercise management control and reach cost control which was the purpose of the IT-outsourcing. Purpose: To describe and analyze what affect IT-outsourcing has on a company?s management control system and a company?s possibility to exercise cost control.