The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

We have studied the differences between people debating on a program in apublic service-channel and a privately-owned channel. We have chosen thetwo biggest debate programs, Kvällsöppet in the privately-owned channelTV4 and Debatt in the public service-channel SVT 1. We have in aquantitative content analysis studied female and male, how many of each thatare participating, how long time they talk in the program and in what rolethey have in the debate. We have studied 10 episodes of Kvällsöppet thespring season 2010 and compared with Johanna Paulsson & Patrik Rosellstudy ?30/70.

The thesis describes a completely new biofuel system to generate particle-free heat from combustion of ash-containing biofuel particles at high temperatures.The suggested system gives opportunities to introduce biofuels in new areas.Main components in the suggested system is a heat radiating combustion chamber intended for pulverized wood, combined with regenerators to extract heat from flue gases and simultaneously preheating the combustion air.The thesis contains a description of the suggested system, theoretical considerations, calculations regarding the combustion, and includes results from tests performed.The results from calculations and tests performed concludes that the system is workable and possible to apply..

When the producers? responsibility for packaging was introduced in Sweden in 1994 the industry set up public recycling stations to facilitate the collection of the waste material. In order to establish recycling stations at suitable locations the municipalities assist the industry?s service organization for operation of the recycling stations, the Package and Newspaper Collection Service (Förpacknings- och tidningsinsamlingen, FTI). The objectives of this thesis are to improve the service of the public recycling stations within Lidingö town and to increase the accessibility to these stations for the inhabitants of Lidingö.

Human capital is professional service firms' most valuable resource and its quality is closely linked to the quality of its services. The purpose of this study is to investigate how professional service firms appraise their employees. A comparative study between an architecture firm and a management consulting firm is conducted with the aim to identify and explain similarities and differences in performance appraisal. Two qualitative case studies are performed and interviews as well as documents are used to explore the area. The thesis builds on a critical perspective and it has an explorative approach.

Syftet med undersökningen är att ta reda på om begreppet ?Tekniska system? tas upp i förskolan. Dessutom undersöks hur förskolorna arbetar med teknik enligt den reviderade läroplanen, Lpfö 98.Som metod användes enkäter där pedagoger satt i arbetslagsgrupper och besvarade frågor. Enkäten används för att få en bättre bild av hur ålder, kön, tidigare utbildningar och yrkeserfarenhet förhåller sig till kunskapen av teknikämnet.Undersökningen visar att alla förskolor använde sig av begreppet tekniska system på ett eller annat sätt i samtal med barnen, till exempel vid toalettbesök, samt frågor ?vart tar rören vägen vidare till reningsverket??Vidare framkommer det att fler fortbildningsdagar och studiebesök är önskvärt för att pedagogerna ska få en större vetskap om begreppet tekniska system.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

Syftet med föreliggande studie var att studera om det fanns skillnader i hur fyra dimensioner av feedback uppfattades beroende på om den kom från arbetskamrat eller chef. De fyra dimensionerna var; Kvalité, Framförande, Positiv och Negativ feedback. Ytterligare ett syfte var att undersöka om kön, ålder och anställningstid hade en påverkan i uppfattningen av de fyra feedbackdimensionerna. Studien utfördes på en anstalt och en kriminalvårds-utbildningsenhet i mellan Sverige. Mätinstrumentet som användes var Feedback environment scale (FES) ursprungligen framtagen av Steelman, Levy och Snell (2004) och översatt till svenska av Jansson och Nilsson (2010).

The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used internal marketing on a daily basis.

The purpose of this Master thesis is to examine how college library managers perceive shelves of book reservation system in an integrity perspective. Privacy is an important part of everyday life in the society of today and according to some people, for example a former library lawyer in the Swedish Royal Library, these shelves conflicts with the Swedish law of Secrecy (Sekretesslagen 9 kap. 22 §). I am therefore interested in how they perceive this system: what weaknesses and strengths it has, why they implemented it, how they have interpreted this law. To answer this I have used a qualitative method called phenomenography and done interviews with five college library managers.

The study's aim is to create an understanding for the question why Sweden in 1921chose to create its own classification system for public libraries instead of adapting e.g.the Dewey-system which - at this time - was internationally we11 spread. It examines thesocial changes which proceeded the creation of the Swedish Library Association (SLA)in 1915 and discusses in depth the work of the committee appointed by SLA to createthe classification system. Special interest is also given to the relation between SLACSand the Dewey-system.The study shows that the main influence on the codttee's work was the formerSwedish tradition of classification practice. The Dewey-system was seen as inappropriateto adapt in the Swedish libraries because of the vast changes that wouldhave to be done, and the fact that the decimal notation was practically unused in anylibraries in Sweden.From a methodological point of view, the study tries to apply a critical hermeneuticalapproach as developed by Paul Ricoeur.The study contains an extended English summary..

The web is a constantly growing medium that presumably plays an increasing role in public library reference services. In order to provide high quality reference service the librarians need to be able to master this medium. Therefore it is interesting to get an understanding of how librarians actually use the web. The aim of this Master s thesis is to investigate what web search tools are used by public librarians in reference service. Furthermore, the aim is to get an understanding of how the librarians think about those tools and what background factors influence their selection of tools.

This thesis considers the development of the software for an, newly developed, embedded real-time control system, based on a Periferal Interface Controller (PIC). The control system is developed to be used for several different applications. In this thesis work, software for two different applications are developed. The first task is a time controlled system, while the other task is implementation of aPI-/PID-controller. A user interface is also developed and implemented.The time controlled system is an automatic horse feeder, which is used for feeding horses at certain predefined points in time.