Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

SAMMANFATTNING                                                                                      Titel: Corporate Social Responsibility, CSR, som del av företagens varumärke ? Påverkar CSR kundernas val vid butik?Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Emmelie Ahlin och Sandra SkogHandledare: Agneta SundströmDatum: 2013 ? MajSyfte: Syftet är att beskriva och analysera hur företag arbetar med CSR som del av varumärket och hur det inverkar på konsumenter vid val av butik.Metod: Studien har tillämpat kvantitativ metod och som stöd för datainsamling har en enkätundersökning genomförts. Data som samlats in har bearbetas och presenteras i arbetet med hjälp av cirkel- och stapeldiagram. Vi har utgått från kvalitativ metod genom att genomföra två e-mail intervjuer med Coop och ICA. Sekundär data har samlats in genom Internet och företagens hemsida.

The intention of this study is to perform a content analysis based on a theoretical framework founded on multi-level governance, MLG. The thesis examines the formal changes within employment politics between 1999 and 2004 (Sweden´s action plan for employment) and 1998 and 2007 (the spring budget proposition). I will investigate how multi-level governance has effected the Swedish employment politics. Furthermore, the purpose of the thesis and the questions under consideration are: How have the formal structures within Swedish employment politics changed since Sweden?s admission to the European union, particularly during the periods 1997-2008 and 1999-2004? And: How do the changes in Sweden, together with the European union directive concerning employment, coincide in the so-called employment strategy?While performing the analysis I have focused on multi-level governance.

Från och med halvårsskiftet 2008 kommer samtliga börsnoterade företag i Sverige att omfattas av Svensk Kod för Bolagsstyrning (?Koden?). Syftet med uppsatsen är att undersöka hur styrelserna i börsbolag som ännu ej omfattas ser på effekterna av detta. Mer specifikt innebär detta hur man har uppfattat Koden och motiven bakom, vilka förväntningar det har på arbetssätt samt om man ser ett värde med den. För att göra detta genomfördes en enkätundersökning som gick ut till styrelseordföranden på Stockholmsbörsens Small Cap-lista.

The abscence of the brazilian artist Tarsila do Amaral (1886?1973) in the general art history is investigated, using the colonial structure as a starting point. In South America she is regarded as one of the greatest artists in modern time, in the rest of the world she is more or less unknown. The conclusion is that the colonial mechanisms are still in progress in our assumed postcolonial world, and has excluded Tarsila do Amaral, and the anthropophagic movement she was a part of, from the art history. The study points out the importance of looking into this neglected artist and the historic event.

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

This master thesis has been written in collaboration with Science Park Jönköping and is based on a problem related to corporate innovation. Science Park Jönköping believes that there is an untapped potential in existing industry in the form of ideas that are never commercialized. These theories are also supported in the research in which other authors have perceived that the ideas and inventions which do not belong to the core business risk ending up in drawers. If more of these ideas could be spin-offs or other forms of enterprise instead of staying in the drawers it would lead to growth, both for companies and for the society in large.The purpose of the thesis work is to, based on the case Science Park Jönköping, analyze how science parks and incubators can support the commercialization of ideas that derive from industry, who otherwise had been left lying. The work began with a mapping of the Science Park Jönköping operations and the skills they possess, and then other initiatives that aim to commercialize more ideas from companies were examined.

På en konkurrenskraftig marknad är det viktigt för företag att differentiera sig genom ett starkt varumärke. Genom att vara en ?god medborgare? i form av Corporate Social Responsibility, CSR, kan företagstärka relationen mellan kund och företag och på så sett varumärket. CSR innebär att företag på frivillig grund integrerar sociala och miljömässiga hänsyn i sin verksamhet och i sin samverkan med intressenterna, utöver vad lagen kräver. Syftet med uppsatsen är att redogöra för hur företag arbetar med CSR och vidare diskutera vad som stärker ett varumärke, för att sedan klargöra om och hur företagens CSR-arbete kan definieras som varumärkesstärkande.

As the environmental requirements on businesses increase from various stakeholders, the incentives for businesses to work more with environmental issues also increase. Historically, the requirements were focusing on companies with direct emissions from operations. Lately, the environmental impacts that occur indirectly as results of corporate activities have become more topical. Companies and organizations that mainly offer services often have a greater indirect than direct environmental impact. This is because they are affecting third parties, which in turn have a direct environmental impact.

Uppsatsen kartlägger samband mellan explicit CSR och variabler som storlek, utlandsverksamhet och lönsamhet för företag listade på Large Cap, Datainsamlingen till statistiska beräkningar på SPSS har varit från årsredovisningar för år 2007..

Recent years have been very turbulent for most private equity firms. Especially the financial meltdown in global economy has affected the industry, but also the public pressure has made private equity houses change their control strategies towards more conventional methods used in public companies. This thesis aims to put light on the control methods used in listed private equity houses which use a buyout strategy. The paper describes how the control methods change over the different phases the asset experience and how different value generating strategies use altered control methods. Using Merchant's (2003) framework for management control systems and Berg and Gottschalg's (2004) research on value generating strategies in buyouts the thesis shows that action controls as designing instructions for the board and a business plan, together with goal alignment is the commonly used control strategy directly after the acquisition.

Over the past decade, the fashion industry has experienced a relatively high rate of consumption with material and clothing becoming increasingly subject to waste and disposal. As a result of the increased awareness within the industry the interest in CSR (Corporate Social Responsibility) amongst retailers has increased substantially in an attempt to shy away from the critically amplified media attention. In addition the underlying demand from external stakeholders has forced companies to ensure they focus and act upon each stage of the product life cycle.This study provides a further in depth analysis of the fashion industry and conveys the key messages and steps that firms are taking in response to the external pressures and requirements based on four different merged process areas. This research paper examines the impact of CSR on two Swedish fashion retailers Åhléns and JC and shows how accountability relates to the external expectations and norms that prevail in society. The result shows that the firms do meet the demands within each sub category as a response to market demands.

Abstract______________________________________________________________________Title:A study about creating understanding for different kinds of empowermentLevel:Bachelors thesis in Business Administration, 15 creditsAuthor:Fredrik LegovicSupervisor:Tomas KällquistDate:2014 - JuneAim:The main purpose of this study is to increase the understanding for different kinds of empowerment and how it affects the staff in the public sector.Method:The choice of method was based on the research aim. The method used to meet the objective was qualitative. The qualitative study was conducted with a hermeneutic basis, where individuals were asked to describe their experience of empowerment and how they feel affected of it. This thesis has a deductive approach, where existing theories dealing empowerment formed the basis for the design of interview substrate, which is then paired with the empirical evidence, based on this the conclusions was drawn.Result & Conclusion:What separates the different kinds of empowerment and how it affect the staff depends most of all on how the management chooses to communicate and share information with their staff.Suggestions for future research:A study regarding managers that works with different kinds of empowerment, and how that affects them, could be regarded as an interesting future research.Contribution of thesis:It shows that different kinds of empowerment affect the staff in different ways, which I made clear to the readers.Keywords:empowerment, thinking skills, relations and organizational - structure and theory.

Titel:?Ja tack, jag tar chansen att bli riktigt rik i PostkodLotteriet, samtidigt som jagstödjer våra barn, djuren och miljön...? ? en kvalitativ retorikanalys om argumenten iPostkodLotteriets direktreklamFörfattare:Kari Mette Bergkvist och Elisabeth OlofssonHandledare:Monica Djerf-PierreKurs:Medie- och kommunikationsvetenskapFördjupningskurs VT-07Sidantal:56Syfte:Syftet med vår uppsats är att se hur PostkodLotteriet argumenterar för sinverksamhets legitimitet i sin direktreklam.Metod och material:En kvalitativ retorikanalys av 10 stycken direktreklammaterial från PostkodLotterietHuvudresultat:Vid en närmare analys av materialet så såg vi flera intressanta tendenser, där detframkom tydligt att de i sin argumentation spelade mycket på retorik. Vidare såg viargumenten för PostkodLotteriet som mest lyfter fram ett eget vinnande, kombineratmed den goda gärningen för förmånstagare som ett sätt att existera på marknaden,där företag och organisationer allt mer måste visa upp ett aktivt Corporate SocialResponsibility-arbete för att kunna legitimera sig. Slutligen blev det nästan paradoxaltatt förmånstagarna som ändå är grunden för PostkodLotteriet och som tydligt är ibehov av att synas på marknaden i kombination med andra företag, till viss del självabidrar till att upprätthålla ett avstånd och ?ett tredje rum? till dem man hjälper genomatt låta företaget man samarbetar med vinna mycket, mycket mer på samarbetet..

In recent years the development of mobile devices has made great progress and today they account for a large proportion of the internet usage. This trend poses new demands on web developers as more companies and product owners want to customize their services and products for this new market. In this study we examine the pros and cons of the strategies desktop-first and mobile-first in the development of adaptive interfaces for the web. The study aims to create guidelines for situations in which each strategy fits well. The purpose of the study is to create an understanding of how these strategies can help developers and product owners to develop adaptive interfaces based on different goals and objectives.