AbstractThe aim of this essay is to bring understanding to one of the problems theinternationally adopted in Sweden might face, the identity dilemma. In order to do so, a theory of identity construction, Constructionism, is used. This theory says that the construction of identities is a constantly continuing process, influenced, not only by our own perception of ourselves, but also by how we are viewed and treated by otherpeople.Given this theoretic starting point, an examination of the adoptees? everydayencounters in the Swedish society is made, using an autobiography, a biography, a collection of interviews, and newspaper articles. The result shows that the internationally adopted, although they are Swedish both by mind and by law, experience that they have been, and sometimes still are, confronted with strong attitudes such as racism, prejudice and stereotypes.Furthermore, those who experience the identity dilemma often refer to how they are perceived by ?the others?, or to what the encounters with ? the real? Swedes have been like.

In this study I try to answer the question what to consider when teaching about identity andreligious identity in Religious Studies at Upper Secondary Schools in Sweden. This inquiry isbased on the fact that the latest Program manuals for upper secondary school, GY11, instructsthe teachers to talk about identity and religion, while in the Curriculum for upper secondaryscool, Lpf 94, as well as the latest curriculum, SKOLFS 2011, the idea of identity seemslinked with ethnicity.With this in mind I want to clarify what might be meant with the concept of identity. Byreferring to several different identity theories I propose to illustrate the complexity of theconcept. I study gender, queer and postcolonial theory as well as different aspects of classstructure and commodification of identity, all through the perspective of intersectionality.Intersectionality is not a theory as such but a method of studying various perspectives of anissue. It is an analytical praxis of using several angles of investigation and explanationtogether, all phrased with the background of the question of power.

This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

AbstractA European identityA study of Manuel Castells criteria?s to create a European identityC-Essay in Political Science, by Helena Saagpakk, August 2007Supervisor: Björn ÅkerbergPhilosophers and visionaries dreamt early on the idea about a united Europe. This dream was destroyed by the two world wars during the first half of the 20th century. The first community was established in 1950 after the Second World War. This was the beginning of a peaceful cooperation between the member states, and the community later developed into the European Union.

Syfte: Syftet med denna studie är att analysera hur framgångsrika CSR-användande företag verksamma i Sverige har utformat CSR-arbetet. Utifrån denna information ska ett ramverk skapas innehållande styrverktyg och styrtekniker för att underlätta företags arbete med att styra CSR-insatser.Metod: Studien bygger på fem intervjustudier som är genomförda på fem framgångsrika företag verksamma i Sverige. Den teoretiska referensramen är framtagen genom akademiska tidsskrifter och böcker. Den empiriska datan är insamlad genom semi-strukturerade intervjuer genomförda på plats och genom telefon.Slutsats och rekommendationer: Resultatet av denna studie visar att den främsta anledningen för de undersökta företagen att arbeta med Corporate Social Responsibility bygger på ekonomiska fördelar. Intressentstyrning är den främsta faktorn för att lyckas med arbetet med Corporate Social Responsibility.

Titel:                                   Det ligger i människans natur att berätta historier - Hur corporate storytelling på intranätet kan öka personalens tillfredsställelseFörfattare:                         Maria Karlsson & Cecilia LindbergHandledare:                      Kent SahlgrenNivå:                                  Kandidat i marknadsföring, (15 högskolepoäng), Våren 2010 Nyckelord:                         Corporate Storytelling, Intern marknadsföring, Kommunikationsföringsverktyg, Shannon & Weaver modell, Intranätet, tillfredsställelseFråga:                                Hur kan stora svenska banker använda intern Corporate Storytelling på sitt intranät för att öka personalens tillfredsställelse på arbetsplatsen?Purpose:                            Denna uppsats avser beskriva och förklara hur stora svenska banker i praktiken kan använda intern storytelling som ett verktyg på företagets intranät för att öka personalens tillfredställelse på arbetsplatsen.Method:                            En kvalitativ forskningssats har används på ett fallföretag, Swedbank. Teoretiskt perspektiv:     Vi börjar det teoretiska avsnittet med att implementera corporate storytelling till kommunikationsprocessen mellan ett företag och dess personal, för att sedan presentera våran omarbetade version av Shannon och Weavers modell ?the mathematical theory of communication? model.  Det teoretiska avsnittet analyserar hur corporate storytelling kan användas för att öka personalens tillfredsställelse på arbetsplatsen.Empiriskt perspektiv:      Det empiriska avsnittet presenterar resultatet av intervjuerna med de tre respondenterna på vårt fallföretag, Swedbank. Slutsats:                            Studien visar att corporate storytelling kan användas för att öka personalen tillfredsställelse på arbetsplatsen. Denna tillfredsställelse är dock beroende av att företaget anpassar storytellingen efter personalens vardag på arbetsplatsen. ?.

Self-destructive behaviour is a more and more occurring phenomenon in today?s society and there are mostly young girls who are affected by this behaviour. There are different explanations to why the phenomenon appears. The purpose of this research essay is to give a literature overview of the phenomenon of self-harming behaviour of young girls. Two research questions have been used to study this phenomenon; How can groups of friends contribute to reinforce an identity with the self-destructive behaviour among young girls? How can Internet contributes to reinforce an identity with the self- estructive behaviour among young girls? For the analysis this research essay uses the social constructive theoretical perspective.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

On December 20, 2001, the Swedish citizen Mehdi Ghezali was captured on the border between Afghanistan and Pakistan. Ghezali spent the following 930 days in U.S. captivity, without being charged with any crime. My aim in this essay is to analyze how Ghezali was portrayed in three Swedish newspapers under and after his captivity, two nationwide and one local newspaper based in Ghezali's hometown. My purpose is to see whether Ghezali's identity is constructed differently in the three newspapers, as regards The Other, Stereotypization, etc.

The aim of this master thesis is to examine the identity of librarians. We have done this by conducting a text analysis where we have analysed texts produced by DIK, the major union of librarians, and by Library and Information Science departments in Sweden. The material we have analysed is texts produced in the aim of introducing and marketing the librarian occupation and education. The aim of this study is to find out how the identity of the librarian is expressed in this material. We have conducted the text analysis by adopting the critical discourse analyst Norman Fairclough´s theories.

The main purpose of this thesis is to examine how the European Union through the Directorate- General (DG) of Education and Culture, are calling forth a constructed sense of European identity amongst the citizens of the Union.It is a discourse analysis, which can be described in twofold. Firstly, it is a mapping of the European discourse; i.e. how the European Union defines the identity it seeks to mobilise. Secondly, it examines whether or not there are similarities in the European discourse of identity and the traditional nation-building discourse of national identity.According to this thesis a European identity is articulated in cultural terms, whereby its members are said to share the same values and a common cultural heritage.To bring the people of Europe closer together and to deepen awareness of their "common" history, the European Union encourages all manner of meetings and exchange schemes between Europeans. Although its goal is to develop a feeling of belonging to a shared culture, the EU is also keen to preserve the specific aspects of Europe's many cultures.

AbstractAim: The purpose of this thesis is to research how women think about fashion in relation to their self and to others. Can clothes be an expression of who we are who we want to be and how we look at others? What are the main characteristics in this type of communication and what kind of information can be distributed using this tool?Method/Material: InterviewsMain results: Clothes can work as a tool to show who we are and what we are, mainly on short term. We use clothes for different purposes, sometimes we what to be seen and really show who we are and what we stand for and sometimes we just what to go with the flow and not be seen at all. We will always have a physical need for clothes but it is also a natural and important part of our individual expression and our identity.Keywords: Fashion, Clothes, Identity, Lifestyle.

Objective: The papers objective is to create a deeper understanding for whether or not cultural and psychic distance affects corporate establishments in the EU.Method: The results have been gathered through intense data collection through interviews with ScaniaAB and Business Sweden. There has also been extensive research of 36 different companies and their first establishments in different countries. We have then analyzed the results through cultural and psychic distance and through Uppsala University's internationalization process model.Conclusion: The conclusions of this paper are:Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which contribute with a greater security.Since the introduction of the EU single market, corporate establishments have become easier within the single market.The cultural and psychic distance does exist within the EU, however the internal market decreases these distances and the impact on corporate establishments.The market commitment is essential to the corporates survival within the new market.Cultural and psychic distance affects small firms more often since their lack of network and experience.Cultural and psychic distances are two different but related phenomena..

In this study I try to answer the question what to consider when teaching about identity andreligious identity in Religious Studies at Upper Secondary Schools in Sweden. This inquiry isbased on the fact that the latest Program manuals for upper secondary school, GY11, instructsthe teachers to talk about identity and religion, while in the Curriculum for upper secondaryscool, Lpf 94, as well as the latest curriculum, SKOLFS 2011, the idea of identity seemslinked with ethnicity.With this in mind I want to clarify what might be meant with the concept of identity. Byreferring to several different identity theories I propose to illustrate the complexity of theconcept. I study gender, queer and postcolonial theory as well as different aspects of classstructure and commodification of identity, all through the perspective of intersectionality.Intersectionality is not a theory as such but a method of studying various perspectives of anissue. It is an analytical praxis of using several angles of investigation and explanationtogether, all phrased with the background of the question of power.

The rise of the Swedish Democrats, as a political party in Sweden, has been surroundedby controversy both within and outside of the media. As such a polarizingtopic, the party has been the focus of negative and positive attention. On onehand it has been considered a racist and xenophobic party due to its policies onimmigrants. On the other, it has also been seen as a solution to what has been consideredby some to be a constant problem in Sweden, for those same policies.These policies are motivated by what the party perceives as a threat to Swedishsociety. That is to say, immigrants are a threat to Sweden because of thechanges they impose on the Swedish identity.