
Sökresultat:
1249 Uppsatser om Corporate blogging - Sida 6 av 84
Global kapitalplacering men nationell bolagsstyrning?: En explorativ studie om valberedningsdeltagandet i svenska börsbolag med fokus på utländska institutionella ägare
[Abstract: This study examines the observed difference between Swedish and foreign owners when it comes to nominating committee participation. The background to the study is that foreign owners seem to participate in Swedish nominating committees to a lesser extent than their Swedish counterparts. The focus is on institutional owners and the companies studied are all listed companies who follow the Swedish code of corporate governance. Particular attention is paid to perceived differences in behavior that can be explained using the common corporate governance related theories of Exit, Voice and Loyalty as well as Agency Theory. These explanations are chiefly related to differences in attitudes regarding insider information, different knowledge levels regarding the purpose and workings of nominating committees of the Swedish kind as well as differences due to home market biases.].
Stödhjul för CSR : Ett ramverk för styrning av CSR
Syfte: Syftet med denna studie är att analysera hur framgångsrika CSR-användande företag verksamma i Sverige har utformat CSR-arbetet. Utifrån denna information ska ett ramverk skapas innehållande styrverktyg och styrtekniker för att underlätta företags arbete med att styra CSR-insatser.Metod: Studien bygger på fem intervjustudier som är genomförda på fem framgångsrika företag verksamma i Sverige. Den teoretiska referensramen är framtagen genom akademiska tidsskrifter och böcker. Den empiriska datan är insamlad genom semi-strukturerade intervjuer genomförda på plats och genom telefon.Slutsats och rekommendationer: Resultatet av denna studie visar att den främsta anledningen för de undersökta företagen att arbeta med Corporate Social Responsibility bygger på ekonomiska fördelar. Intressentstyrning är den främsta faktorn för att lyckas med arbetet med Corporate Social Responsibility.
Det ligger i människans natur att berätta historier : Hur corporate storytelling på intranätet kan öka personalens tillfredsställelse
Titel: Det ligger i människans natur att berätta historier - Hur corporate storytelling på intranätet kan öka personalens tillfredsställelseFörfattare: Maria Karlsson & Cecilia LindbergHandledare: Kent SahlgrenNivå: Kandidat i marknadsföring, (15 högskolepoäng), Våren 2010 Nyckelord: Corporate Storytelling, Intern marknadsföring, Kommunikationsföringsverktyg, Shannon & Weaver modell, Intranätet, tillfredsställelseFråga: Hur kan stora svenska banker använda intern Corporate Storytelling på sitt intranät för att öka personalens tillfredsställelse på arbetsplatsen?Purpose: Denna uppsats avser beskriva och förklara hur stora svenska banker i praktiken kan använda intern storytelling som ett verktyg på företagets intranät för att öka personalens tillfredställelse på arbetsplatsen.Method: En kvalitativ forskningssats har används på ett fallföretag, Swedbank. Teoretiskt perspektiv: Vi börjar det teoretiska avsnittet med att implementera corporate storytelling till kommunikationsprocessen mellan ett företag och dess personal, för att sedan presentera våran omarbetade version av Shannon och Weavers modell ?the mathematical theory of communication? model. Det teoretiska avsnittet analyserar hur corporate storytelling kan användas för att öka personalens tillfredsställelse på arbetsplatsen.Empiriskt perspektiv: Det empiriska avsnittet presenterar resultatet av intervjuerna med de tre respondenterna på vårt fallföretag, Swedbank. Slutsats: Studien visar att corporate storytelling kan användas för att öka personalen tillfredsställelse på arbetsplatsen. Denna tillfredsställelse är dock beroende av att företaget anpassar storytellingen efter personalens vardag på arbetsplatsen. ?.
Kulturellt och psykiskt avstånd : En studie om EU:s inre marknad
Objective: The papers objective is to create a deeper understanding for whether or not cultural and psychic distance affects corporate establishments in the EU.Method: The results have been gathered through intense data collection through interviews with ScaniaAB and Business Sweden. There has also been extensive research of 36 different companies and their first establishments in different countries. We have then analyzed the results through cultural and psychic distance and through Uppsala University's internationalization process model.Conclusion: The conclusions of this paper are:Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which contribute with a greater security.Since the introduction of the EU single market, corporate establishments have become easier within the single market.The cultural and psychic distance does exist within the EU, however the internal market decreases these distances and the impact on corporate establishments.The market commitment is essential to the corporates survival within the new market.Cultural and psychic distance affects small firms more often since their lack of network and experience.Cultural and psychic distances are two different but related phenomena..
Bergslagens Sparbank : En marknadsundersökning av bankens företagskunders attityder
Title: Bergslagens Sparbank ? A market survey of the bank?s corporate customer?s attitudesSeminar date: 2010-02-05Course: Individual essay, 30 higher education creditsAuthors: Mathias Lindberg, Bogdan EfimovAdvisor: Pia LindellKey Words: relationship marketing, finance industry, customer satisfaction, customer loyaltyPurpose: The purpose of this essay is to try to identify those factors that lead to customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank. The purpose is also to find out what the corporate customer think about Bergslagens Sparbank and why they think as they do.Method: For this essay the authors have chosen to use a combination of qualitative and quantitative methods. The reason for that a combination of these methods have been chosen is because the authors thought that it was a proper way to answer the essays main questions since these questions are of both qualitative and quantitative nature. Further the essay is built on an abductive approach.Conclusions: We have identified several factors that create customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank.
Sociala medier - ett stöd för unga vuxna med cancer
The advancements of Internet have contributed to the expansion of social networks and new communities online where people are given an opportunity to get help and support. An important reason why people join these groups and organizations is to share their experiences, meet people in a similar situation and get support. Social media is nowadays an important part of our society. In this study, we will focus on investigating the interaction in closed communities online and blogs. The study aims to investigate whether social media and social networks online can be a support for young adults with cancer in the same way as physical meeting places.
Bolagskoder- en jämförande utredning av nationella och internationella direktiv i Sverige och England
Denna uppsats bygger på fyra grundstenar; Svensk kod för bolagsstyrning, Combined Code on Corporate Governance, riktlinjer från OECD, EU:s rekommendationer. För att skapa förståelse för dessa olika regelverk samt möjliggöra en analys, har teorin om Agent och Principal, samt den om Corporate Governance använts. Förutom studier av regelverk har diverse intervjuer genomförts med svenska och engelska börsnoterade företag som lyder under bolagskoderna, samt även intervjuer med revisionsföretag. Dessa har fungerat som informationskällor, referensramar, och underlag för analys och slutsatser. Det ges även sammanfattningar av Svensk kod för bolagsstyrning, samt för Combined Code on Corporate Governance, en redogörelse för riktlinjerna publicerade av OECD och EU:s rekommendationer.
Investeringsprocessen - Skillnader mellan Corporate Venturing och Venture Capital
Vi har undersökt vilka skillnader som finns mellan investeringsprocessen för corporate venturing och investeringsprocessen för venture capital. Vårt empiriska material består av investeringsprocessen för Volvo Technology Transfer och vårt teoretiska material består av investeringsprocessen för venture capital. Detta är alltså utgångspunkten för vår jämförelse. Våra slutsatser är att det finns vissa väsentliga skillnader mellan processerna. Skillnaderna beror på investerartypernas olika mål och resurser.
En human och rättvis värld : En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin
AbstractTitle: ?A more humane and equal world? A consumers view on corporate social responsibility and the internet based apparel commerce.Author: Fanny Bergström & Isabelle BlancMentor: Emma SvenssonPurpose: The purpose of this thesis was to examine the attitudes and experiences of consumers in relation to Internet based commerce and corporate social responsibility. The study is based on the following questions; 1. How do costumers perceive Internet based companies and their work with CSR-questions? 2.
Law and Corporate Finance: En studie av problematiken vid nyemissioner
The purpose of this thesis is to shade light on some of the problems associated with rights issues with regard to Swedish law. This thesis is limited to discuss problems regarding directed rights issues, rights issue discounts, underwriting agreements and asset to share compensation. The common factor for these matters is that the current legal situation is somewhat uncertain which allows for differences interpretation and judgment..
Willingness-to-Support
The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents? view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors.
Varumärkesutvidgningar för Personliga varumärken vs. Företagsvarumärken - Same same, but different
Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands.
Las Vegas på Svenska villkor - Att kombinera nätpoker med socialt ansvar
The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.
Ägares påverkan på ansvarsredovisning:With great power comes great (social) responsibility
Background: Corporate Responsibility is not a new concept however in recent times more companies are starting to use different kinds of responsibility disclosures. These disclosures are voluntary and corporations may use them in the way they find suits them best. There is a lot of research in this field and there is no single explanation for what Corporate Responsibility is and how corporations should relate to it.Purpose: The purpose of the study is to examine the relationship between the controlling owners of corporations and CSR disclosure.Method: We use a content analysis and a survey study to examine the relationship between corporate controlling owners and the CSR disclosure.Conclusions: Our results show that controlling owners have little effect on the different dimensions of CSR disclosure. We have however found some differences between the different owner categories where some categories are found to use CSR disclosure to a greater extent..
Private Equity - En kvalitativ studie om hur bolagsstyrning skapar värde i portföljbolag
Purpose: To examine the governance mechanisms and the competence PE-firms adds to theirholding companies through an active ownership in order to create growth.Methodology: A qualitative study with interviews as its main source of data.Theoretical perspectives: Corporate governance and relevant theories within that subjectsuch as agent theory, board of directors and management. Previous research within the subjectwill also be presented.Empirical foundation: The empirical foundation consists of three conducted interviews anddata collected from the chosen PE-firms as well as six different holding companies.Conclusions: The governance mechanisms used in the PE-firms we have chosen are stronglyrelated to both theories within corporate governance as well as previous research on thesubject. The governance mechanisms being used are an explicit owners agenda and strategy, athorough acquisition process, usage of external competence, active ownership through theboard of directors and the insertion of incentive systems..