Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.

The purpose of this study is to characterize the research in the field of Knowledge Organization, during the period of 1990-2002, focusing on the subject and the epistemology of these studies. The result shows that studies concerning representation, e.g. subjects such as classification, indexing and bibliographic description, are the most frequently researched areas throughout the period. Classification was more popular in the beginning of the period, but later bibliographic description, mostly with studies on metadata, became more visible, together with a growing interest in information retrieval. The theoretical discussions in the studies focused primarily on document analysis and the organization of digital documents.

This study is about how a swedish brand within the food industry that experiences a crisis following a product failure. It focuses on three areas following the crisis and these are crisis management, recovery strategies and brand management. This study seeks to explain how these areas interact in relation to massive exposure to mass media and how they interact restore the brand's potential loss of reputation. This study was conducted as a case study with a deductive and qualitative approach. The data gathered to this study was mainly based on newspaper articles and complemented with semi-structured interviews with twelve local retailers of the brand..

Klädbranschen är präglad av långa, världsomspännande produktionsled vilket gör det intressantoch viktigt att se hur stora, internationella företag arbetar med CSR. Kraven på att företag tarsocialt ansvar ökar samtidigt som företag är påverkade av sin historia, kultur och specifikaomständigheter som kan påverka vad som är viktigt för företaget. I denna studie undersöks vadfyra klädföretag, H&M, Gap, Uniqlo och Zara, alla från fyra olika länder, väljer att betona i sittCSR-arbete. Information publicerad på företagens hemsidor samt rapporter har legat till grundför empiri som analyserats utifrån ett teoretiskt ramverk. Den insamlade informationen har ställtsmot EU-kommissionens definition av CSR och analyserats utifrån teorierna.

Bakgrund: Ökade krav på att företag skall ta ett större etiskt och miljömässigt ansvar för sin verksamhet har väckts under senare år. Corporate social responsibility är ett samlingsnamn för detta ansvarstagande.Syfte: Syftet med uppsatsen är att fastställa huruvida företags arbete med corporate social responsibility har någon synbar effekt på företags marknadsvärden, eller om företag bara förspiller sina resurser på ett ansvarstagande och informationsskapande som deras aktieägare nonchalerar.Teoretiskt perspektiv: Författarna redogör för forskningen inom ämnet CSR och presenterar de två teorier som används; den effektiva marknadshypotesen och agent-principalförhållandet. Därtill belyser författarna begreppen etik, moral och förtroende för att läsaren skall erhålla en djupare förståelse för de begrepp som genomsyrar CSR.Metod: För att kunna besvara uppsatsen syfte väljer författarna att genomföra en metodtriangulering bestående av en enkätundersökning bland fondbolag, en eventstudie på negativ publicitet om företags agerande i etik- och miljöfrågor och slutligen fem intervjuer med miljö- och etikanalytiker.Resultat: Resultaten från eventstudien pekar på att företags aktiekurser generellt sett inte reagerar på information kopplade till CSR. Vid enstaka händelser som är nära kopplade till företags kärnverksamhet kunde författarna dock urskilja begränsade effekter på företags marknadsvärden.Empiri: Majoriteten av intervjurespondenterna såg en ökad trend av aktivt ägarskap i Sverige men framförallt i USA. Det aktiva ägarskapet har lett till att fondbolag och förvaltare gått från uteslutning av företag till att försöka påverka dem till förbättringar inom CSR-frågor och corporate governance.

Socially Responsible Investments (SRI) and Active Ownership have become increasingly important concepts when it comes to the corporate governance of investors today. Institutional owners highlight the importance of engaging in dialogue, in their pursuit to influence the companies to become sustainable. However, stakeholders and academia are requesting more insight into the workings of these dialogues, concerning their purpose, design and function. This study attempts to increase the existing knowledge of dialogue as a tool for active engagement, used by institutional investors in Sweden. The performed study is based on interviews with five public and private Swedish institutional investors, an SRI consultant firm as well as representatives from two NGOs.

Background and Introduction: Environmental report drew attention in the 1980s when the Va?rldskommissionen fo?r miljo? och utveckling received a mandate from the FN to investigate the relationship between economic development and environmental degradation. In connection with this, although sustainability a new item for many businesses. But to say exactly what sustainability is all about is very difficult. In 1996 the then Government Redovisningskommissionen a study on the introduction of an amendment to the Annual Accounts Act, which would force companies to report on environmental issues in their annual or consolidated accounts.

CSR, Corporate Social Responsibility, har kommit att bli ett allt viktigare fenomen i dagens samhälle. Uppsatsens syfte är att undersöka och identifiera bakomliggande faktorer som påverkar vilka incitamenten är för CSR inom norsk fiskodlingsindustri.Uppsatsen utfördes i form av en kvalitativ flerfallsstudie där vi genomförde semistrukturerade intervjuer med fem norska fiskodlingsföretag. Empirin visade att det finns stora skillnader i företagens syn på CSR beroende på storlek. Ekonomi visade sig vara det starkaste incitamentet för CSR, dock fanns undantag där även idealistiska incitament visade sig vara av betydelse.I analysen kunde tydliga kopplingar göras mellan empirin och både intressentteorin och Carroll?s pyramid.

The study focuses on the use of poetry in language teaching in the lower grades in the Swedish school. Poetry has a reputation of being an art form with such specific rules and structures that children and teachers think that it is something that they do not have the ability to work with.  The purpose of this study is to get an understanding of how poetry is used in educating children. My research is based on the following questions. To which extent is poetry being used in schools and how is it being used?Can you as a teacher see any effects on childrens language development by using poetry?As a part of my study I have met with and interviewed four different people, who in one way or another is involved in teaching children. Two working teachers in the lower grades, one pedagogical resource and one artist that work with teachers in reaching different goals through the help of aesthetic processes.

During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, motives, market communication.

Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done.Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet.

Corporate governance intensified due to the corporate scandals in the USA which led to a new law the so called Sarbanes-Oxley Act (SOX).In 2005 the "Svensk kod för bolagsstyrning" (The Code) was introduced. The main purpose of The Code is to strengthen the confidence in Swedish companies quoted on the Stockholm Stock Exchange. The Code focuses on the working process of boards. The rules set by The Code places higher demands on the board.  Among many other duties the board has to establish long term operational goals and strategy.

Ett nytt globalt system, inte nytt i tiden, dock i omfattning och påverkan, håller på att förändra maktordningen och de politiska relationerna så som vi känner dem. Detta innebär bland annat att ansvarsfördelningen mellan offentliga och privata aktörer blir mer oklar och tar nya former. Begreppet Corporate Social Responsibility (CSR) syftar på det etiska ansvar företag bör ta för sin verksamhet, såväl inom den egna organisationen som i det omgivande samhället. Den frågeställning den här uppsatsen söker besvara gäller varför CSR blivit en allt viktigare del av företagens policy? Uppsatsens fokus ligger på globaliseringsteori och slutsatsen blir att förklaringarna till CSR kan delas in i såväl etiska och praktiska, som kosmopolitiska.

From policy to practice - a study of textile companies view about challenges with implementing CSR policies examine the textile companies awareness of which challenges there are with the implementation of codes of conduct in a global supply chain, as well as to analyze how the companies deal with the challenges. With increased globalization many companies have chosen to outsource entire or parts of the production in various developing and newly industrialized countries. However, the working conditions in these countries do not always fulfill the labor standards that are defined in various conventions. The society began demanding companies to take social responsibility. The social responsibility goes under the term Corporate social responsibility (CSR).