The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

Bakgrund: Företag världen över har börjat fokusera mer på ansvarstagande och att arbeta för ett mer hållbart samhälle samtidigt som de inser att det kan skapa lönsamhet. Ansvaret som implementeras i företagsverksamheten kallas för Corporate Social Responsibility och har blivit ett sätt att skapa innovation, värde och konkurrensmedel. Det är inte längre frågan om företag ska arbeta med CSR utan hur. Syfte: Syftet med uppsatsen är att skapa förståelse för hur medarbetares samt kunders image av företaget Holtab AB har påverkats av det genomförda CSR projektet. Vi vill även undersöka hur företagets profilering av CSR projekt kan förbättras. Metod: Uppsatsen är en fallstudie av företaget Holtab AB. Vi har utgått från den kvalitativa metoden då vår empiri består av 15 intervjuer från 23 respondenters uttalanden samt information från CSR utbildning vilket har skapat förutsättningar för en tolkande analys.Slutsatser: Vi har kommit fram till att majoriteten av medarbetarnas image av Holtab inte har påverkats av det genomförda projektarbetet ?El i Jyamrung? samtidigt som några av kundernas image har påverkats av projektet.

Med utgångspunkt i aggregerade och individuella inkomstdata diskuteras vilken roll upphovsrätten spelar som incitament för det kreativa utbudet i stort. Resultaten visar att kreatörer får små andelar av sina inkomster från upphovsrätt och obetydliga andelar från direkt från upphovsrätt, med vissa skillnader mellan olika grupper av skapare. Kreatörernas inkomster fördelas ojämnt och de små inkomsterna från upphovsrätten fördelas extremt ojämnt. Mot bakgrund av redan existerande utbudsöverskott samt omfattande substitut för upphovsrätten bedöms upphovsrättens incitament som svaga för utbudet i sin helhet..

The purpose of this degree project was to build laboratory equipment for a new course in power electronics that starts this autumn 2010 at Uppsala University. The equipment is intended for student labs and it covers the most important areas of the course including rectifying, buck-/boost-converters and PWM-modulation. It is built as one sealed unit where all the electronics are built-in but visible and it has a connection board where students safely can connect the different circuits. The project has advanced from theoretical studies of circuit design, choosing of components and simulations to drawing the printed circuit board (PCB), soldering, case building, final testing and troubleshooting - basically most steps from an early idea to a final product. Measurements on the final product gave about the same results as the earlier simulations of the circuits and the result is overall satisfying..

The goal of this paper is to find out how solar cells can improve energy efficiency on-board M/S Sydfart. The paper is based on a number of energy measurements on board the M/S Sydfart. The solar surface is calculated by measuring the available space for installing solar panels. Global radiation data is taken from STRÅNG's database, the data is then used to calculate the theoretical power produced by the solar cells. Energy efficiency is analysed in two ways.

Denna uppsats undersöker konsumentgrupp Generation Y:s attityd till Corporate SocialResponsibility (CSR) samt marknadsföring av CSR. Vidare undersöks i uppsatsen Generation Y:sattityder till CSR samt marknadsföring av CSR gällande detaljister inom snabbmatsbranschen iSverige. Uppsatsens teoribildning baseras på teorier om attityder från framförallt Fishbein ochAjzen (1975), samt teorier om CSR och marknadsföring av CSR. Teorin knyts samman i enanalysmodell baserad på Wang och Andersons (2011) CSR-modell. Resultatet baseras på dels enkvantitativ studie i form av en enkätundersökning, dels en kvalitativ studie i form avsemistrukturerade intervjuer.

Due to a rising debate concerning corporate governance that has caused increasing demands for companies? transparency, several codes of conduct have been introduced. The Swedish Code for Corporate Governance is obliged to companies with a turnover exceeding three billions. There are companies that voluntarily apply the Swedish Code. Possible causes to this phenomenon ought to be that the code for corporate governance conveys legitimacy through the insight into the affairs of a company the public receives, through the report of the corporate governance that is published in the annual report and on the home page of the company.

This thesis investigates the effect of profit growth and profitability on market capitalization amongst Nordic companies during the turbulent period 1997-2005. Our results suggest that profitability have a significant impact on market capitalization for six of the nine years studied, whereas profit growth does not seem to affect market capitalization. Consequently, our results imply that the effect of other factors on share price performance may be greater than previously suggested. These findings are only partly in line with theories on corporate valuation which suggest that market capitalizations are to a great extent driven by both profit growth and capital returns, regardless of whether the stock market is particularly unstable..

Sweden is facing a shift in generation where the people born in the 1940s are starting to retire which results in consequences. Before the year of 2013 more than 180 000 companies will have to change owner. A study indicates that the majority of all Swedes in the age of 18-70 can consider becoming company owners.Only ten percent of the companies for sale will reach the company broker and another 15 percent will be mediated by legal experts and accountants. This means that 75 percent of the companies for sale will not be available for the public market. As a potential buyer this is a problem.

Swedish Development Cooperation emphasizes the need for collaboration among actors on a national level. In that context, the purpose of the thesis is to investigate how Public Private Partnership (PPP) on Corporate Social Responsibility (CSR) may influence the changing role of the state. The thesis is informed by Critical Discourse Analysis. In order to investigate the social constructions of reality, the thesis is a critical study of language related to ?Globalt Ansvar: Swedish Partnership for Global Responsibility? to identify through what discourses Collaboration on Corporate Social Responsibility is produced; and the implications in relation to Public Private Partnership.

Children who have fled to Sweden, without their parents or guardians, have been a controversial subject during the winter of 2002. Their situations on refugeestations and the responsibiliy by community and the state have been discussed. My composition is about these children. The composition is not about the situations of the children - focus is instead on the people who operate with the children; community, state and organisations. I want to find empirical levels which show what the children associate with.

During the last decade several cooperatives have struggled against many problems. Especiallyin North America several cooperatives have been forced to reconstruct, merge or have beenpurchased by other firms. There are many reasons behind these problems, but one observationmade on these cooperatives implies that they have one thing in common. The cooperatives areall very large and have a complex business structure.Lantmännen is one of the largest cooperatives in the Nordic Countries with its main office inSweden. In Nilsson et al.

Denna studie undersöker hur anställda upplever att arbetet med Corporate Social Responsibility (CSR) påverkar lärandet på arbetsplatsen. Syftet med uppsatsen är att undersöka om och hur arbetet med CSR upplevs påverka lärandet inom en organisation. Studien grundar sig på kvalitativ forskningsintervju  med fem anställda på ledningsnivå inom fem olika organisationer. De fem anställda som intervjuas arbetar alla med ansvar för CSR inom medelstora till stora organisationer som uttalat arbetar med CSR. De teoretiska utgångspunkter som används i studien är främst Per-Erik Ellströms perspektiv på lärande i arbetslivet och denna används även som ett verktyg för att analysera det insamlade datamaterialet.Genom den utförda undersökningen framgår det att CSR faktiskt påverkar lärandet inom en organisation.

Before 1944 homosexuality was an act of crime and you could be sentenced to prison for up to 2 years. This law only included men, women where not thought having homosexual activities. Although homosexuality was not a criminal act after 1944 it was still on the list over Swedish diseases, a list maid by the Swedish board of social affairs.The years between 1978 and 1984 a study of the homosexual life in society was maid. The most important thing that this study showed was that homosexuality means that you love someone of your own sex, and that you aren?t different from the rest of the society, except that you choose to love someone of the same sex.The work for equality between these two groups started after 1979 when the Swedish board of social affairs took homosexuality of their list over Swedish diseases.

Todays board game manuals have many shortcomings. One of them is that they are not always adapted to the game's target audience.Adapting the language and shape of a game manual for the the target group children, can save time for both parents and teachers, and give the children a chance to conquer the game by themselves. In addition, playing board games can lead to children developing other important properties such as problem solving and independence.This study found that the game manuals inconsistency, tone and the way they adress the reader makes it difficult for children to grasp the content. Many game manuals do not speak directly to the reader, and often describes gameplay in a passive way, which has been shown by this study.This study has resulted in 12 guidelines for writing game manuals for children. In addition, they have been tested with a sample study.