Purpose/Aim: The purpose of this study is to examine how the advertisements of houses in the newspaper of Dagens Nyheter, have developed in layout, by text and image, during the last fifty years and to examine what part of the home is highlighted, as evident values of lifestyle.Material/Method: By examining twenty advertisements from the newspapers every decade during the period of 1958-2008, the layout and lifestyle will be described and analyzed by a quantative and qualitive (discourse) method.Main results: The advertisements has changed in many ways. The layout has drastically developed to a more personal layout of the estate agents and the trends of lifestyle have had an impact on how the agents have created the text in the advertisments to entice customers..

Analysts at Venture Capital firms of today experience troubles when they try to explicate the intrinsic value, which they see in their investments. The traditional valuation models do not account the value of flexibility and analysts have to Through studies at a Venture Capital firm in Sweden, I have analyzed if Real Option analysis could help them to explicate the intrinsic value that they see.With the help from a decision tree, analysts can identify the hidden option values embedded in the investment. I find that real options can be a helpful tool for Venture Capital companiesto clarify the intrinsic values that they see in their investments. Real option analysis is however not a competitor to traditional value methods, it is rather a compliment..

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Using the example of 55 former towns in Greater Poland, the author investigates the belief thattowns formerly deprived of town privileges are the most likely to be qualified as future formalurban entities. This paper approaches the subject of urban deprivation and restitution with amultiaspectual study of the concept of urbanity. Since a preponderance of Polish degraded townspossess a prominent urban physical structure, the study focuses mainly on urban morphology as acontributing factor to urbanity. Other approaches include the central place theory, demographicconditions and the role of urban perception. Taking into account Poland?s shifting geopoliticalhistory the study also seeks to identify and explain spatial patterns of varying degrees of urbanityamong the studied towns.

Ensåsengruvan is a mine situated within Ljusdals municipality in central Sweden. Themine was in use from 1984 to 1991 and has since been undergoing a remediation program. Mine tailings from sulfide rich ore is a potential environmental hazard due to its tendency to cause acid waters and heavy metal leakage. Lake Ensjön is situated one kilometer from the mine area. Due to the hydrological conditions it was not expected to receive inflowing water from the mining area.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

The incineration of waste is steadily increasing in Sweden and so is the production ofashes. The bottom ash has for many years been used as construction material inlandfills. Now many of the nation's landfills are closed and there is a great need to findanother beneficial use for the ash. Bottom ash is a gravel-like material and with itsmaterial properties it can replace natural gravel in parts of roads and surfaceconstructions. Today this use is only approved within landfill areas where leachate iscollected and checked.

Topography is an important parameter for catchment hydrology, since it is a driver for water flow. Moreover, topography serves as a basis for hydrological models, e.g. ?Top-model?, which is based on a topographical wetness index (TWI). Few studies of TWI have been conducted on agricultural catchment scale. Four fields were studied in a Swedish drained agricultural catchment in order to evaluate the influence of topography on soil wetness.

The increasing threat of climate change has led to a increased need for models to predict future climat. In these models the changes in the soil carbon pools due to changes in microbiel degradation of the organic matter can lead to both positive and negative feedback-effects. There is however a lack of consensues on the temperature respons on degradation soil organic matter. This paper aim to give a better understanding on the factors controlling the temperature respons. The factors studied were the carbon substrate qualitity and the physiological status of the microorganisms.

Organizational culture has been described as a shared perception of reality and values ??within a group of individuals. Within the group's shared values ??about what is appropriate and inappropriate behavior and shared values ??make it easier for individuals to understand what is expected of them. If the desired culture from the management team is not consistent with the culture of the employees there might be a collision.

This paper appeals to professionals working with green questions. It intends to create a discussion about which plant species that can be established in a fieldlayer of a naturelike planting on fertile agricultural land. To initiate the essay, a studie of which values that can be connected with an establishment of a fieldlayer was performed . A part of Tor Nitzelius Park in Alnarp, a so called naturlike planting on fertile agricultural land, was used as a model for the choice of species. With the aid of soil values, photos and a list of current species, interviews with four ecologists were performed.

There are many good reasons to ponder about what it is that makes life worth living. To observe and reflect on what it is that gives a person a good quality of life is arguably the essential core of social-work. The aim of this research was to investigate how 15-year old youths interpret quality of life. The key areas that we explored in order to meet the research aims were: what did the youths interpret as a good quality of life for a 15-year old and for an adult, how did they view their own quality of life, and did they think that the regional context (i.e. if one lives in a big city or in a small town) affects how one interpret quality of life.The studywas based on interviews with four boys and four girls.

The Swedish state and educational system are secular, so to say they do not depend on the former protestant state church anymore. Many people in Sweden are also secular. Even so, in school teachers meet students with a religious faith. The purpose of this study is to examine how teachers without a religious belonging experience the encounter with religious students. The method used was semistructured interviews with five teachers in a upper secondary school in a multicultural suburb of Stockholm.

The effects of anthropogenic climate change are becoming more and more visible as being highlighted by scientists, politicians and media. The causes of droughts, floods, melting ice caps and rising sea levels can all partially be traced back to human activities. In this study, I examine where the future climate refugees of Kiribati, Tuvalu and the Marshall Islands should go when inhabitants of these low lying island nations are forced to leave their disappearing territories due to sea level rise. By using a normative method of analysis i egentlig mening, arguments deriving from certain values will be presented to confront the problem. These values originate from Edward A.

Swedish municipals schools have been given an assignment to convey basic values to pupils. The assignment is to bring up the pupils through transmitting and developing a heritage such as values, traditions, language and knowledge. Together along with the lasting knowledge which constitutes the community frame of reference everybody needs. There by is the purpose of this study through a qualitative method to investigate how the schools assignment to create a community national identity of the pupils is interpreted by the teachers in introduction classes. Even how the teachers in this study response to ?Swedish? culture by presenting and educate the pupils in this.