In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.

Allt fler företag fördjupar sig i personalutveckling och arbetstillfredsställelse. Arbetstillfredsställelse har kopplats till begreppet ?core self-evaluation? (CSE), som bygger på fyra personlighetsdrag: generell self-efficacy, locus of control, neurotisism och självkänsla. Studien sökte svar på vilken inverkan CSE och bassjälvkänsla har på arbetstillfredsställelse samt om dessa variabler skiljer sig åt mellan yrkesgrupper. En enkätstudie med 103 respondenter i tre olika yrkesgrupper genomfördes i två städer i mellersta Sverige.

The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them.The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs as a method. The authors have examined literature about the public library identity in different works within Library and Information Science and political documents that applied to public libraries. An empirical study has been carried out on blogs published by public libraries in Sweden.The result of this study has lead to the identification of different core and extended identities for the public library brand. The core identities have been identified as democracy, adult education (the swedish word ?folkbildning? has no correct translation in english, adult education is the recommended related term) and lifelong learning.

The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.

I en allt mer flexibel och osäker arbetsmarknad, har individers uppfattning av sin anställningsbarhet påverkan på deras hälsa och mentala välbefinnande. Syftet med föreliggande studie var att undersöka om core self-evaluations kunde predicera anställningsbarhet, det vill säga individens bedömning av sina egna möjligheter att skaffa ett nytt, likvärdigt arbete. Datainsamlingen bestod av enkäter som besvarades av 406 anställda vid tre olika rikstäckande organisationer i Sverige vid två tillfällen (2005 och 2006). Hierarkisk regressionsanalys utfördes för att studera effekten av core self-evaluations på anställningsbarhet; då kontrollvariablerna kön, ålder samt utbildning, kontrollerades för. Resultatet visade på ett positivt signifikant samband mellan core self-evaluations och anställningsbarhet.

Web Services är en av de mest populära utvecklingstrenderna som finns idag. Inom litteraturen tas en mycket positiv bild fram av Web Services som är en relativt ny teknik och är därmed inte helt färdigutvecklad. Enligt Deitel et al. (2003) kan det därför vara svårt för företag att utnyttja tekniken för att kunna uppnå alla fördelar som teoretiskt sägs finnas med interna och externa Web Services.Syftet med undersökningen är att undersöka i vilken omfattning som Web Services finns idag på svenska företag när det gäller interna och externa Web Services, och hur företagen anser att tekniken fungerar med avseende på fördelar, jämfört med vad som sägs inom litteraturen.För att besvara problemställningen har litteraturstudier och intervjuer genomförts. Resultatet visade att svenska företag har mestadels interna Web Services men att omfattningen även innefattar externa Web Services, vilka för tillfället växer.

The topic of this essay is core value issues, how they are mediated in school and how they are practiced. I am investigating a problem concerning the existential worth of the core values-content for children, or in other words, the difficulty of reconciling the theory of the core values and their practice. This problem is portrayed by two stories. The aim of this work is to investigate how to combine the core values theory with its practice, in other words, make it meaningful. In my essay, I turn to recent research in the field to provide a background to my issue, and hereby further point to my problem.

The purpose of this thesis is to investigate how the metadata format Dublin Core is applied within five Swedish search engines. The objects of the investigation are Rättskällan, studera.nu, Svenska miljönätet, Svesök and the web catalogue of Uppsala University. Dublin Core is a flexible and adjustable format, which can be used in many different ways and in various projects depending on the target groups and objectives of the activity. We compare the differences and similarities between the five search engines concerning their usage of metadata in general and Dublin Core in particular. The material of the investigation consists of metadata records, which are collected by a robot and examined manually.

The purpose with our study is to investigate why Capgemini adopts the Rightshore strategy, how they implement this strategy and how it affects Capgemini?s core competence. We also aim to look at how the company?s knowledge management is supporting the offshoring strategey, in addition to how Capgemini ?keeps control of? its core competence in following the trend of offshoring to India?.

Core strength is important in order to be able to do all types of daily activities. One way to exercise ones core muscles is according to the pre- choreographed program Fokus. Previous studies have shown that core training gives better balance and stability in the core and also improved techniques, body awareness and control. Aim: To evaluate the core endurance strength, the balance and the studied individuals self estimated body awareness and control after six weeks of training according the pre- choreographed program Fokus. Methods: A total of 14 people volunteered to participate in the study, six of which completed the study.

Core strength is important in order to be able to do all types of daily activities. One way to exercise ones core muscles is according to the pre- choreographed program Fokus. Previous studies have shown that core training gives better balance and stability in the core and also improved techniques, body awareness and control. Aim: To evaluate the core endurance strength, the balance and the studied individuals self estimated body awareness and control after six weeks of training according the pre- choreographed program Fokus. Methods: A total of 14 people volunteered to participate in the study, six of which completed the study.

This study investigates the individual usage of the Dublin Core metadata format in three Swedish Subject Based Information Gateways, SAFARI, Svenska miljönätet and Svesök. The authors also present the reader with an overview of the metadata concept and explains in particular the Dublin Core Element Set. The approach to the study is investigation of Dublin Core application from the viewpoint of three major issues, user friendliness, interoperability and quality control. The study includes an in-depth comparison of the three different metadata templates, as well as interviews with people in charge of the metadata production at the respective SBIGs and users of the respective SBIGs« templates. The study shows that the three SBIGs are more similar than they are different.

The thesis aims to understand how learning processes are affected when an organization split into two separate organizations. The study is designed as a single case, covering a new government agency?s takeover of a core activity from another agency and the use of a purchase-provider split between the agencies, providing the new agency with IT-services. The findings revealed a difference in productive system and knowledge types between core- and IT-activities. The core activity was found to be dominated by explicit knowledge while the IT-activity seemed to be dominated by a mix of explicit and tacit knowledge.

The purpose of this master thesis is to examine how Dublin Core corresponds to the findings in the IFLA report Functional requirements for bibliographic records FRBR, and what consequences this correspondence has on the usability of Dublin Core as a bibliographic standard. While the study describes the conceptual model of FRBR and the entities work, expression, manifestation and item, its main focus is the mapping of attributes and relationships to the user tasks defined, namely to find, identify, select and obtain entities. The study makes a comparison between data that FRBR rates as highly important for any user task, and the elements defined in DCMI Metadata Terms. The outcome of the comparison is then analyzed as to how it affects Dublin Core's possibilities to assist in the different user tasks, and common problems are discussed. The results show that problems in expressing attributes and relationships through Dublin Core elements concern all of the four user tasks.

Customer information is to be seen as an essential part in service development. The company should be aware of how their customers experience their services. The company can get access to customer information through complaints from their customers. All information obtained from the customers is not possible to use when developing new and existing services. The information has to be analysed before it is possible to use it for service development.This paper describes if Scandinavian Airlines (SAS) uses their customers as a source of knowledge when developing new and existing services and in that case how.