Berättelser har sedan urminnes tider fängslat och fascinerat människor men idag är berättelsen inte bara ett sätt att förmedla sagor och fabler utan sker även inom företag och organisationer. Kraften i berättelser har under de senaste decennierna börjat användas inom företagsvärlden för att förmedla berättelser om företag och varumärken. Detta sätt att använda berättelser har kommit att kallas storytelling och är en populär strategi inom marknadsföring idag. Storytelling har blivit ett allt viktigare inslag i marknadsföring hos företag inom livsmedelsbranschen då konkurrensen från inhemska och utländska varumärken har ökat i samband med Sveriges inträde i EU. Syftet med uppsatsen är att ur ett företagsperspektiv undersöka hur företag använder storytelling i sin marknadsföring för att stärka sitt varumärke.

Sara Stridsberg?s novels Happy Sally, Drömfakulteten and Darling River are all brimming withliterary images of movement and becoming. The physical aspects of being a female subject inbecoming highlights the enfleshed body as important. Themes such as sexuality, power andviolence can be traced in the beautiful but most disturbing narratives of Stridsberg.The purpose of this study is to show the reader how the literary female characters aretranscending the physical borders of their bodies in order to become something more than what thehuman form allows them to be. Heteronormative sexuality, sickness, closeness to water andanimaling are bound together by the way they enact the female characters to stretch beyond thesurfaces of their skins.

This exam essay will look at dyslexia, dyscalculia and the connections that may exist between these two phenomena. My purpose, from the beginning, was to investigate if there might be any connections between dyslexia and dyscalculia, or if the consequences that appear as a result of dyslexia, might lead to problems and difficulties in mathematics.   I found it very hard to find literature that deal with dyscalculia, both as a subject of its own and together with dyslexia. Therefore, I was more or less forced to focus on difficulties in mathematics as a result from dyslexia.   From what I have found, dyslexia and dyscalculia cannot be connected, at least not without more research on the subject. Two consequences; an impaired short-term memory and also an impaired spatial ability are both common, both for persons with dyslexia and for persons with dyscalculia. Other than these, there are no connections, apart from the difficulties in mathematics that are directly, or indirectly, caused by dyslexia..

Valmets own foundry in Karlstad has during a long period of time had problems being profitable. The goal today is to turn this around. Today there are three different productionlines; engine blocks, Yankeecylinders and components for the wind turbine industry. This master thesis has focused on examining if value stream mapping is a useful tool to use in a foundry, and therefore outside the typical manufacturing industry. The target has also been to evaluate if there is a possibility to improve the flow in the foundry and also the results.During the 20 weeks this work has been done at the foundry data has been collected and analyzed.

Abstract The purpose of this project is to develop a modular processor card which is intended to work as a platform for Kitron Development Karlskoga. The modular processor card is meant to be used as a control system in development projects, mainly in medical and industrial products. The processor card will consist of a central unit with the basic functions for a control system. Furthermore there will be complete modules with machine commodity and programming, to pick exactly the necessary functions for a specific application. With consideration to the specification of the development and the main unit, I chose an adequate microprocessor (AT90CAN32) as core and interface circuits to stated border areas. The construction is first completed in the program MultiSim and then remade in the program OrCAD Capture. The programming language C was used in the software model.

This study you are about to read have two investigated areas concerning the need ofsources in terms of architectural historys terminology. The investigation is based on aquestionnaire study.The first aim of this study is to describe the intergrated conservations professionalqualifications in the subject. In what condition are the knowledge of them who recentlypassed the examination, what needs do the professionals have, what kind of sources duthey use in fields and are they satisfied with the amount of sources?The second aim of the study is to find out if there are any place for developing a newsource at the market? If it is, how can a new source include the informed needs?The study came up with several needs pointed out by the professionals in the field.These needs are the groundwork of a new source that the study introduce, aarchitectural glossary of terms, made of illustrations! The point is that the new idea ofglossary will meet the needs of today, rationalise the work and improve the knowledge inthe subject..

The aim of this master's thesis is to investigate and to explain the concept of folksonomy in the perspective of knowledge organisation. By creating a conceptual explanation and defining what folksonomy as a concept consists of, the intent is to establish a basis for evaluating folksonomy and to discuss what relevance folksonomy may have in the field of knowledge organisation. By applying a qualitative content analysis a review is performed on how folksonomy is perceived and discussed in a selection of articles written on the subject. Employing the theory of classification, subject indexing and bibliographic retrieval, folksonomy as a method for knowledge organisation is analysed. The practice of tagging in existing systems is also studied.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

This thesis is on the subject of different views on abortion. With a qualitative analysis of the family planning policy in China and interviews with four persons living in China I try to answer what abortion can mean in this context. I use the results from an earlier study of the antiabortion lobby pro-life and the last republican candidate Mitt Romney to compare how abortion is being constructed in different ways. Reproduction is in both USA and China, among other countries, a subject for regulation. Following thesis wish to explore how that is done and what consequences it brings.

This essay investigates the feminist philosophy of Rosi Braidotti with particular focus on the alternative feminine feminist nomadic subject that she creates. I also introduce Braidotti?s theoretical inspiration from Gilles Deleuze and Luce Irigaray. I argue that Braidotti creates an alternative figuration for feminism through synthesizeing Deleuze?s concept of ?becoming? with Irigaray?s sexual difference-theory.

The aim of this Masters thesis is to examine subject positions of masculinity in the fantasy novels by Michael Moorcock, spanning from the sixties to the present. Questions are: Which positions of masculinity dominate in four fantasy works by Michael Moorcock? How do these positions differ from each other or are there similarities? Do they strengthen or undermine the hegemonic masculinity? How do these positions of masculinity relate to historic configurations of masculinity? In order to find feasible answers to these questions I have used a theoretical and methodological approach rooted in the sociology of literature, mens studies and discourse analysis. Different masculinities are defined as subject positions. The hegemonic masculinity is defined as the image of masculinity that dominate and that every man has to relate to, in one way or another.

The Barbie doll is an icon filled with meanings; this thesis discusses the Barbie doll and herfeministic potentials and subject positions using a discourse analysis. The thesis analyzeswhat sort of femininity Barbie portraits in magazines, web series and films about her.Theories being used originate mainly from gender and queer studies, where the focus is on theperformative constructions of gender and femininity. Since the material mostly consists ofmoving images some influence is taken from feminist film theorists and semiotic theory,which focuses on signs and their meaning. The thesis centres around the questions: how isBarbie?s femininity challenged, strengthened and constructed in different types of mediaabout her produced by Mattel? And is there any feminist potential in Barbie?s subjectpositions in these media forms?.

Background: Motivation is a subject that is on everyone's lips in today's knowledge-intensive firms. What is motivation and what are we motivated by? We will, through three case studies, be grappling with the notion to clarify how managers and employees' perception of the concept is different, or possibly similar. Furthermore, the thesis examines whether the theory and practice of motivation are consistent with each other. Purpose: The purpose of our study is to seek understanding of what management within an organization believes are motivating their staff as well as how the staff perceive themselves be motivated by. We ask ourselves if organizations is up to date with the development of what motivates people.

The purpose of this project is to examine students' pespectives on quality in teaching. The characteristics that are described to denote a 'good' and 'less good' teachers are linked to ideas about types of corresponding leadership styles in the classroom. The report is based on surveys of students in Upplands-Bro high school outside Stockholm. In order to get better insight and further knowledge of the subject, the student accounts have been related to current discussions in the literature about good leadership and teaching quality.Following the methodology of grounded theory a pilot study was constructed to design the research instruments. In the pilot study I collected students' perceptions on quality-related categories in teaching and leadership which then formed a bases for a survey which was distributed to a larger student sample. The survey includes questions that relate to the middle order, which is based on three criteria that make up the characteristics of a 'good'/ 'less good' teacher and the leadership style that suits students descriptions of good teacher characteristics.The results of the study show that a good teacher should have subject knowledge, be good at writing and illustrating the curriculum on the whiteboard and explain and clarify their instruction through good communication.

Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it?s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company?s CSR initiatives.Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR.