Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

This thesis addresses the subject of internal communication between the leadership and the employees. Communication is a common process and according to Tufvesson (2008), the primary focus has been on the role and responsibility of the leadership. This can mean that, from the employee's point of view, it is not clear what the organization expects, and this lack of clarity dimishes the ability of the employees to live up to those expectations (ibid). Tufvesson (2008) believes that today's organizations need common interpretations, which requires a well thought out communication strategy between leadership and employees. Because communication represents an organization's functionality, the report?s authors were interested in studying the employees? representatives.

Title: Development and continuity: A new institutional case study of a Danish public library in changeAbstract: The purpose of this master's thesis is to discuss and analyse the relationship between the traditional core values belonging to the institution of the public library, and the development work that takes place at the institution. The thesis also investigates the relationships that influence the development work.By investigating a library that is considered progressive in its development work, our purpose is also to unveil alternative values that compete with the traditional core values. By illustrating the perception among seven staff members and the director at Aarhus Public Libraries, we want to illuminate the terms for development among public libraries. In addition to our interviews, an activity plan is studied.We base our study on new institutional theory which focuses on norms and values in an organisation. This focus helps us to understand the development work from a comprehensive view.Our study shows that the development work at Aarhus Public Libraries is taking place in a complex environment that consists of several different actors and different interpretationsof the traditional core values of public libraries.

Since 1865 when Lubbock introduced the Palaeolithic and Neolithic to the surrounding archaeological world there has been an apparent problematic in how we define the different periods. When the Mesolithic age was introduced to fill the hiatus between the Palaeolithic and Neolithic, the problematic became even more noticeable. By examine different subjects which distinguish the different periods I wish to highlight the problematic in viewing them as characteristics. The problem lies in seeing the characteristics as defining only one period when they actually can be seen in two or all three of the periods. I then tried to give the different period's new better suited definitions.

Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits. Purpose: To find out which are the defining characteristics of a good logo, from a scientific point of view. Method: We have used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and how the marketsegments feel about them. In this poll we used statistical methods to make sure that the agelimits and the number of male and female respondents are correct. We executed another quantitative study towards Swedish marketing companies to create an idea of the businesses thoughts about a good logo are. Results: A good logo is a simple symbol or geometrical form consisting of a combination of colours that reflect the company?s core values, visions and goals.

Pollen analysis of a peat core was used to reconstruct the last 2500 years of vegetation history, with focus on the impact of anthropogenic disturbance, in Hamra National Park, central Sweden. In addition, analysis of pollen in soil samples was performed in an attempt to locate ancient cultivation plots in the National Park. The analysis of the peat core shows a development of the vegetation that can be divided into four stages of different degrees of human impact: A - virgin forest (c. 500 B.C.-A.D. 1300), B - grazed forest (c. A.D.

Abstrakt Titel: SäljstödNivå: KandidatuppsatsFörfattare: Fredrik Palmé och Niclas ÖstlinHandledare: Jens Eklinder Frick och Jonas MolinDatum: 2015 - januari Syfte: Tidigare forskning har visat att det finns lite eller ingen interaktion mellan säljstödsstrukturerna Self-Support, Core-Team Support och External-Support. Syftet med denna studie är därför att öka vår förståelse kring säljstödsstrukturer och se om det finns ett samspel mellan dem och om de kan kombineras, samt öka förståelsen för de fyra underliggande dimensionernas (workload, complexity, prequalification och customization) påverkan på valet av säljstöd.Metod: Studien är designad som en fallstudie med en kvalitativ ansats och ett hermeneutiskt perspektiv. Den teoretiska referensramen samlades in med hjälp av deduktion och det empiriska materialet samlades in genom semi-konstruerade intervjuer. Resultat och slutsats: Studien indikerar att det finns ett konstant samspel mellan de tre olika säljstödsstrukturerna. Valet av säljstöd beror  på säljarens upplevelser av de fyra dimensionerna och Self-Support, Core-team support och External-support är ofta kombinerade för att erbjuda det mest lämpliga stödet vid rätt tidpunkt. Förslag till vidare forskning: Eftersom ett av företagen var under omstrukturering och led av viss personalbrist, finns det möjligtvis en skillnad i appliceringen av säljstöd i ett företag som har lämplig mängd personal. Det vore även intressant att se vilken påverkan kommunikationen i ett mer centraliserat företag hade haft på valet av säljstöd. Uppsatsen bidrag: Studiens bidrag är den ökade förståelsen kring samspelet mellan olika säljstödsstrukturer.

The purpose of this paper is to find out which characteristics the female and male characters have in five selected horse books in children's literature. I have analyzed five horse books by Professor Maria Nikolajeva?s gender roles schedule. I have chosen to do a qualitative text analysis and the questions I chose to ask for the books are: Which characteristics does the girls and the boys have in the selected horse books according to Nikolajeva?s gender chart? What is the relationship between the main characters and the horse/horses according to the theories of Backman? What does the typical horse book look like today? What I come to conclusion in my paper is that all the horse books I analyzed have female main characters, and the girls in these books about horses take a lot of space and demonstrate themselves strong.

Background and purpose: Volleyball requires a lot of the human body, andeffective core stability is necessary for the athlete. Our muscles cooperate as achain of motions and core stabilization is the base for the moving muscles.The most well-known stabilization muscle is m.transversus abdominis (TrA).The purpose of the present study was to evaluate the function of TrA inSwedish female elite volleyball players and to observe the influence of eightweeks of stabilization exercise on the TrA. Method: 10 female elitevolleyball players (mean age 24,7 years, range 18-31 years) participated inthe study. TrA was measured in supine position with a pressure biofeedbackunit. Subjects were instructed to draw in the abdominal wall without movingthe pelvis and hold for 10 seconds.

This thesis serves to examine how manufacturing SMEs consider outsourcing. Furthermore, we aim to identify the main characteristics and patterns for these types of companies that can explain their rationale in such a decision. The chosen method for this thesis is abduction and selected research approach is multiple case studies. Seven case studies have been conducted at EAB AB, Esbe AB, Hörle Automatic AB, Pelly Industri AB, SGV Industrier AB, Swede-Wheel AB and Wulkan AB. Our findings have illustrated that although traditional outsourcing theory provides a good platform for explaining the rationale behind outsourcing decisions in SMEs, we have identified additional considerations that SMEs, operating as 2, 3 or 4-tier suppliers towards OEM-corporations, make.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

The purpose of this thesis is to understand the reasons to why management consultants choose to leave their positions at large and established management consultant companies. The empirical data are made up of eleven interviews with men and women, both management consultants that have left their previous positions as well as a consultant who has chosen to stay with her first company and a representative from one of the large companies active within the management consultant industry. We have used the Job Embeddedness Theory combined with theories about identity, legitimacy, institutional norms and gender in order to understand the thoughts and reasoning behind the management consultants´ resignation. We have found that issues with the work itself and characteristics of the industry prevent the management consultants from being embedded within the management consultant company. Rather, some of the characteristics of the industry such as ?up or out? and the need to constantly perform work as a ?pushing-out mechanism?.

The essay deals with hierarchies that occurs between inmates in prison. It deals with a theory that these hierarchies, when seen through a gender perspective, can be understood as a hierarchy where you are valued based on traditional male characteristics. Empirically, the paper consists of interviews with five inmates, or former inmates, who during a period in his life, has served a prison sentence at a closed institution. Based on the informants' statements, conclusions are drawn about which properties are valued low in the hierarchy. This becomes clear when the informants speak humiliating about sexually deviant groups, snitches, or sex offenders.

The dissertation were performed on SP, Technical Institute of Sweden. The dissertation were carried out on the measurement technical department, this dissertation is a part of a bigger project, project ClampCal. One of SP?s returning assignments are flow-measurement. When flow-measurement is performed, the flow has to be stopped so that a meter can be installed in the pipes where measurement is going to take place. At every stop there is time delay in the flow which causes the customers to loose money. This is why SP wanted to find a better solution so that measurement can be done without any stops in the flow. Usage of a so-called Clamp-on meter was considered, but since the measurement uncertainty is too large it takes some investigation on the parts where the largest uncertainties occur and thus find a solution that can diminish the uncertainty as much as possible. The parts that were considered to have an opportunity to reduce measurement uncertainties were the fluid temperature, its characteristics and the pipe geometry and its characteristics. For the fluid temperature a Pt100-sensor with four different radii for various pipes was used.

De flesta teoretikerna som forskar kring företagskultur och möjligheterna att förändra en sådan menar att det går, men att det kan vara svårt pga. många olika orsaker. En stark företagskultur med starka värderingar anses bidra till en god arbetsmiljö och därmed en hög effektivitet. Vi har i denna studie undersökt om en företagskultur går att förändra och påverka av företagsledningen. Vi utförde en strukturerad enkätstudie på SEB Kort AB där nya värderingar infördes 2002.