The purpose of this study is to investigate a group of female converters and their subsequent experiences when transitioning to islam by bearing hijab. The study analyzes how this religious conversion has shaped and influenced the identity of mentioned women, as well as their attitude and relationship to the social environment prior to and after converting. This means that in accordance with the purpose of this study, an attempt to reveal the everyday life of these women will be performed. In order to make this study possible, three different methods will be put to use. A narrative method that touches upon the time leading up to and after the final converting and the impact of the conversion.

The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.

Syftet med föreliggande studie var att undersöka sambandet mellan elevers attityder, subjektiv norm, upplevd kontroll, intentioner, rättfärdiganden, motivation samt självvärdering i relation till benägenhet att fuska eller att avstå från att fuska. The theory of planned behavior (Ajzen, 2006) har använts som teoretisk modell för en enkätundersökning med 122 elever i grundskolans årskurs 9 och i gymnasieskolans årskurser 2?3. Resultatet av studien visar att intentionen att utföra ett beteende, som i denna studie är fusk, är den viktigaste prediktorn för beteendet i fråga. I föreliggande studie har även kunnat styrkas att rättfärdigande av eget fusk har en avgörande roll vad gäller beteende och intention.

Denna studie syftar till att fördjupa förståelsen för skolsituationen hos elever i behov utav särskilt stöd, de elever som utgör diskussion i elevhälsoteam samt de elever som har någon form av diagnos. Studien antar en kvalitativ forskningsansats. Skolsituationen hos elever i behov utav särskilt stöd undersöks utifrån ett lärarperspektiv. Resultaten visar att elevernas identitetsskapande kännetecknas av individualitet. Centrala aspekter av elevernas identitetsskapande är vilken typ av svårigheter som eleven har och vilket stöd eleven får.

People with Down syndrome are living longer lives today thanks to medical science. These people with their families are in need of assistance from goverments and professionals throughout their lives. It is therefore important to understand how familymembers affected by having a person with Down syndrome in the family. In this paper we focus on the siblings' experience. This study aims to examine four women's experiences of what it is like to have a sibling with Down syndrome and how the respondents have developed their role and identity as siblings, and what strategies they have developed for this role.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

During the last two years Gothenburg has become a central point in Sweden foractivists in the area of disability. The essay explores which strategies that activist usesin purpose to pay attention to and criticize the Normate. By doing so, five cripactivists have been interviewed about their experiences and feelings about how theymanage to stand up against different types of power relations. The activists describehow they develop different strategies to change their identity positions and takecontrol over themselves.The essay intends to contribute with a crip theoretic view in combination withmaterial feminisms and resistance theory. The conclusions of the essay shows that thenormate is incorporated in both social and material matter and how the activist?s usesthe strategy Critical Disability to negotiate their identity position.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. Deco Retro ska bidra meden stärkt identitet och värde för de produkter som ska säljas under varumärket. Designarbetetkring varumärket strävade framförallt efter att kommunicera den idé, identitet och de värdensom under projektet tagits fram för varumärket, samtidigt som det ska ha bidragit med enestetiskt tilltalande grafisk design.

The purpose of this study are to investigate and describe if companies? sustainability reports differ in substance and quantity between public and Large Cap companies? and if there are any differences between industries. This study will also analyze if companies? size, stakeholder group or profitability have some impact on the companies? sustainability report. The study includes all Swedish public companies and the Large Cap companies.To investigate in line of the purpose this study will measure both the substance and quantity.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Syftet är att undersöka hur en förpackningsförändring påverkar ett varumärkes image. Det varumärke som undersökts är Gille som genomförde förpackningsförändringar under 2012. Detta är en fallstudie med ett kvalitativt tillvägagångssätt genom strukturerad samtalsintervju, kvalitativ textanalys och fokusgrupper. I teorikapitlet presenteras de teoretiska utgångspunkter som ligger till grund för studiens problemområde; att kommunicera ett varumärke, att särskilja ett varumärke samt att kommuncera via förpackningen. Studien visar att majoriteten av fokusgruppsdeltagarnas bilder av varumärket förbättrades i samband med förändringarna. Resultaten visade att den bild varumärket vill kommunicera och den bild deltagarna hade inte stämde överens, vilket indikerar på ett glapp mellan varumärkesidentiteten och imagen. Förpackningsförändringarna resulterade även i svagare varumärkesassociationer, då ingen av respondenterna kunde koppla de nya förpackningarna till varumärket. .

This essay examines how a group of five youths? self identities are affected by unemploy-ment, contact with the social services and by labour market interventions. In Sweden youth employment has been regarded as a social problem. Arbetslinjen that could be translated into the work model or the work line influences and is a necessity for the Swedish welfare system. With a hermeneutic scientific philosophical position the method used to examine this has been to interview the youths, in the age of 18-25, individually.

Bakgrunden till studien var ett gemensamt intresse kring ungdomars identitetsutveckling. Då inga studier kring hur just hemmaplanslösningar kan bidra till en positiv identitet gått att finna, så blev det intressant att genomföra en studie kring detta. Studiens syfte är att utifrån ett personalperspektiv öka förståelsen för vilken innebörd arbetet med hemmaplanslösningar har då det gäller att ta tillvara och stärka ungdomars positiva identitetsprocesser. För att kunna besvara detta syfte har frågeställningar utvecklats som först handlar om hur en personalgrupp beskriver att identitetsskapande sker i deras verksamhet och hur de sedan beskriver att hemmaplanslösningar kan bidra till att stärka dessa ungdomar i en positiv riktning. Studien har utgått ifrån ett socialkonstruktionistiskt perspektiv som har varit genomgående i hela uppsatsen.

Travel literature and especially the ?adventure story? has excited young British boys for over two centuries. However, it has also been a vehicle for the assertion of male dominance and European supremacy. The story of a British man who goes to the colonies, performs some test which is essentially a test of his manliness, and whose compulsory victory marks the end of the book, has been a central myth in colonial masculinity.Through looking at three Anglo-Saxon male travel writers from the 20th century, this essay aims to study the different ways in which Western male identity is shaped against an Indian background. The novels analysed are Topee and Turban or Here and There in India by H.A.