The purpose of this study has been to investigate the extent of listening in a debate in the Swedish media. If the debaters listen to each other in a complex issue such as religion's place in society and if a debater who has a high degree of listening initially already in problem definition phase, has more possible solutions than the one that has a lower level of listening. The results show that there is a listening in all the articles, but the articles that have a broader definition of the problem also have a broader problem solving, than the articles that have a more narrow definition of the problem.The articles with a broader definition of the problem and a broader problem solving, have a predominantly agonistic debate strategy. Even if the debate rhetoric is primarily designed to win over the opponents, there is partly a genuine listening and an interest in finding new possible solutions. But despite that the opponents? arguments are mainly used to present the authors own arguments, the authors? intentions seems to be predominantly honest.

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

Background: Many authors consider knowledge to be a significant source for competitive advantage. Replicating companies found their competitiveness on an ability to leverage its knowledge base by replicating its business model in new contexts, a process often referred to as the McDonalds approach. Several authors emphasize that an efficient method for knowledge transfer may increase the risk for imitation. Purpose: The purpose of this study is to examine in an explorative manner how strategies for replicating complex knowledge systems are employed and developed. Furthermore, our ambition is to explore the notion of replication strategy.

A company may use different accounting techniques to adjust accounting information and thereby attract investors. Big Bath Accounting is defined as a strategy used to make changes in the financial statements and reduce the results further when the companies expect negative results. This phenomenon has been observed empirically and occurs when including CEO change and negative results. The aim of this study is to test whether there is another factor affecting Big Bath Accounting, namely remuneration of the CEO. The CEOs should, by changing the accounting information, be able to influence their compensation.

SammanfattningSyftet med studien var att beskriva vilka stressorer vårdpersonalen upplever i arbetet med äldre på ett äldreboende, personalens upplevelse av stressorerna samt vilka copingstrategier de använder sig av i dessa situationer. Studien hade en deskriptiv design. Data samlades in med instrument Daily Assesment of Coping (DCA). Resultatet visade att vårdpersonalen (n 33) upplevde stress vid 86 av totalt 155 möjliga arbetstillfällen. Stressorerna utmynnade i två huvudkategorier; patientrelaterade och personalrelaterade stressorer.

Lidenmark, I & Mäenranta, A. Patienters upplevelser av lungcancer - En littera¬turstudie. Examensarbete i omvårdnad 10 poäng. Malmö Högskola: Hälsa och samhälle, utbildningsområde omvårdnad, 2007. Lungcancer är ett hälsoproblem över hela världen. Syftet med litteraturstudien var att utifrån ett patientperspektiv belysa patienters erfarenheter och upplevelser av att leva med lungcancer.

Abstrakt: Stress i arbetslivet för sjuksköterskorna har blivit allt vanligare. Sjuksköterskors arbetsmiljö med sjukare patienter, mindre bemanning, minskad kontroll, stöd och återhämtning kan orsaka stress hos sjuksköterskan. Stress definieras som en obalans mellan de krav som ställs på individen och dess förmåga att hantera dem. En hanteringsstrategi är coping vilket innebär hur en individ bemästrar påfrestande situationer. Syfte: Syftet med studien var att studera hur sjuksköterskor vid en akutvårdsavdelning upplever och hanterar stressiga situationer. Metod: En kvalitativ ansats valdes i form av intervjuer som analyserades med kvalitativ innehållsanalys.Resultat: Analysen resulterade i tre domäner; orsaker till stress, hantering av stress och konsekvenser av stress. Studiens resultat visade att den främsta orsaken till upplevd stress för sjuksköterskorna var när de inte hade kontroll på situationen.

När ett barn drabbas av cancer berör det både barnet och föräldrarna. Föräldrarnamåste hantera sina egna känslor och funderingar och samtidigt finnas där för detdrabbade barnet. Känslorna kan vara överväldigande och kommer att påverka bådebarnets men framförallt föräldrarnas vardagsliv. Syftet var därför att belysa föräldrarscopingstrategier när deras barn drabbas av cancer. Det genomfördes en systematisklitteratursökning som gav 13 stycken vetenskapliga artiklar.

Idrottsskador har konstaterats vara både fysiskt och psykiskt fenomen, och under de senaste åren har ett ökat intresse för den psykologiska faktorn visat sig. Syftet med studien var att undersöka om det finns något samband mellan upplevd stress och frekvensen idrottsskador hos elithandbollsspelare samt att undersöka om det finns något samband mellan grundanspänning (trait anxiety) och situationsspecifik anspänning (state anxiety). Ett tredje syfte är att undersöka huruvida en idrottares stressnivå varierar över tid och jämföra detta med de aktuella spelarnas skadefrekvens. Informanterna var 20 manliga elithandbollsspelare (19-32 år) i elitserien i Sverige, under säsongen 06/07, fördelat på två klubbar. Urvalet som gjordes var ett strategiskt urval, baserat på klubbarnas geografiska lokalisering.

Bakgrund: Inflammatoriska tarmsjukdomar innefattar Crohns sjukdom och ulcerös kolit. De senaste åren har en ökning av de kroniska sjukdomarna skett bland annat i Sverige. Sjukdomarna går i skov och drabbar olika lager av tarmens slemhinna. För att hjälpa personerna att uppleva hälsa, trots kronisk sjukdom, bör sjuksköterskan känna till hur de upplever det att leva med sjukdomen. Syfte: Syftet med litteraturstudien var att beskriva personers upplevelse av att leva med en inflammatorisk tarmsjukdom.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

The purpose of this essay is to investigate how well vision and strategies communicates from division level to underlying business unit levels with focus on the Balanced Scorecard Concept. The investigation was carried out within the ANS division and two of its underlying business units at the LFV Group (Swedish Airports and Air Navigation Services). ANS is responsible for the air navigation services in Sweden and the production of the services is carried out of the business units AER (En Route) and ATA (Tower and Approach). With Air Navigation Services means supervision and conducting air traffic mainly within national air space. The purpose of the services is to insure that air traffic could be carried out in a safe way.The Balanced Scorecard was introduced for the first time in the beginning of the 1990´s.

Background: Today, It?s not uncommon that international companies and organizations have a higher turnover than the GDP of developing countries. Consequently, this may suggest that the choices companies make in the context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. From this the notion emerged that companies have a responsibility, referred to as Corporate Social Responsibility (CSR). A clear definition of the CSR concept is difficult to find, more than 37 different definitions has been identified.

The focus of this essay is on a political party that was founded in Sweden in 1904. Today, we known it as Moderata Samlingspartiet. Historically, this party has transitioned through multiple phases which have included a change of name and also a change of substance in the area of trade policy. The party that was cheering globalisation at the 2006 congress had its roots in protectionism and had been founded as a strict protectionist organisation. The question raised here is what has caused this dramatic change in the trade politic?In addressing this important question, I have used both organization and party strategy theories to identify the main underlying reasons.