My thesis is a study of how the perception of booktalk aimed at kids and youngsters in the Swedish educational system has changed between 1932 and 2007. A discursive reading of articles in the magazine Biblioteksbladet provides the basis for my investigation. The thesis argues that an older "authoritaritan" and "traditional" discourse has given way for a more modern, "anti-authoritaritan" and "lust"-directed discourse. The older discourse was designed to make sure that young people were provided with a certain well-defined quantity of "approved" literature. The new discourse stresses the importance of fostering kids and youngsters with a positive and enthusiastic attitude towards reading in general.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

The aim of the following thesis is to examine if the ideology behind the copyright laws of today poses a threat to creativity and the cultural heritage. The organizations Association of American Publishers and Authors Guild are subject to an ideology- analysis which seeks to examine their ideological views on copyright and the possible threat to creativity such a view brings. The conflict between the two organizations and Google Book Search is used as a context where the ideology is being brought to light. Stanford Law School professor, Lawrence Lessigs work is used as theory and an alternative to the examined view on copyright. The result suggests that the organizations see copyright as the only effective incentive to creation and therefore they think stronger intellectual property laws are needed.

The thesis handles the principal-agency problem between shareholders and the Chief Executive Officer. The purpose of the thesis was to examine the link between CEO compensation and corporate performance measured as a change in Market to Book ratio. Data was collected from corporate annual reports between the years 2000 ? 2008 and the study covers 39 Swedish companies from the Stockholm Stock Exchange Large Cap list. To examine whether there is a link between the CEO´s compensation and firm performance, we performed a regression analysis, and no significant relation is found.

This study is about the importance of pictures to children's pleasure in reading. The aim of this study was to investigate pupils ' thoughts about the pictures in picture books. I wanted to find out if the pictures in the books are of importance to children's pleasure in reading and why. Also what types of pictures that create the pleasure in reading and why. Through literature, I see why it is important to read books and how teachers can create encouraging reading among children.

The purpose of this paper was to study how the death is described in some books for children and how the books may affect the readers. I chose five books where the leading character was a child who lost a close relative like a parent or a sibling. I asked the book questions like you would do at an interwiew.The main questions were:· What do the children think about the death?· How does the child react when it finds out that a parent or a sibling is dead?· What does the child think about seeing the dead person and how does it react at the funeral?· From what or whom do they find the strength to move on?· What support does the child have from people in the surroundings?· How may the books affect the readers?The results showed that the books give you an image close to the reality. The children had different ways to mourn.

Non-attendance and cancellations within dental care is a problem resulting in both financial and time consuming losses. The purpose of this questionnaire was to investigate different factors influencing non-attendance and cancellations. Six public and private dental clinics located in Skåne participated. Information about the clinics and patient-related factors were collected. Result: Totally 182 patients cancelling or not attending their appointment were registered.

The aim of this study was to examine the social relationships between children and librarians during reference interviews. Using qualitative interviews with five children's librarians I illustrate attitudes and behaviours during a reference situation which take place in psychological, social and even in pedagogical contexts. The literature review comprises studies of the reference interview with children and youth, a description of interpersonal communication and finally social interaction and dialog between teachers and pupils. The main result of this study was the demonstration of a dichotomy in modes of interpersonal communication. In one mode, the social frame is emphasized.

Då det inom fordonsindustrin blivit vanligare med allianser och samgåenden har jag i denna studie valt att undersöka interorganisatoriska relationer. Jag har valt att undersöka hur olika ekonomistyrningsmetoder används i interorganisatoriska relationer inom den svenska fordonsindustrin. Då leverantörerna inom fordonsindustrin har fått ett större ansvar valde jag att undersöka ekonomistyrningsmetoderna utifrån leverantörers perspektiv. Ekonomistyrningsmetoderna som jag undersökt är target costing, open book accounting och information som underlag i ekonomistyrningen. De olika ekonomistyrningsmetoderna kan karakteriseras av antingen dominans eller ömsesidighet, därför blev det också intressant att undersöka vilka tecken på dominans och ömsesidighet som fanns.

Title: Along one and the same road - a study of the people behind some hand written song books from around the turn of the 19th century. It is based on some hand written songbooks found in homes along the small byroad in Kruse, Alva, Gotland. My own connection to the place is that I was born in one of these houses. During the summer of 2008 interviews were made with four people who live or have lived along this road themselves. Some of them have even lived in the same houses as the owners of the books.

Hotell tillhör en bransch med svårigheten att skapa lojala kunder. Därför höjs kraven på hanteringen av mjuka värden, som kundtillfredsställelse. Genom att inkludera mjuka värden tillsammans med finansiella värden i en modell kan ledningen i hotellen balansera dem. Eftersom mjuka värden är starkt kopplade till personalens kompetens och motivation, är det svårt för en stor organisation som hotellkedjor att enbart lita till att företagsstrukturerna ska upprätthålla mjuka värden i organisationen. Den lokala ledningen har därför ett stort inflytande kring hur personalen och verksamheten närmast kunden hanterar mjuka värden.

This essay is comparing two authors and the way they make use of and explain some of the archaeological methods and artifacts through their books.The first author is the Swedish archaeologist Stig Welinder, who has written Jordbrukets första femtusen år (The First Five Thousand Years of Agriculture). The second author is the American archaeologist and writer Adrian Praetzellis, who has written the book Death by Theory.These books are very different in some ways, but not in others. The main difference is that Death by Theory is belles-lettres while Jordbrukets första femtusen år is science.Both authors explain and in some way apply the use of the terms ?artifact? and ?ethnoarchaeology?, which is the two main subjects of comparison in this essay. The way they present these subjects, through their different styles of writing, is compared and discussed.

Customers put their printing suppliers to severe claims for shorter production time and faster deliveries.Printers always look for new solutions to increase the satisfaction of their customers. Oneexample of such a solution is web to print, where the customers book their printed matters atInternet.The solution involves design of printed matter by using templates that are made unique for thecustomer's printed matter. Web to print is suitable for reiterated printed matters. By using templatesthe customer doesn´t have to redo their layout for every new edition. Bromma tryck AB hasinvested the system CiPublisher, which is applied for the customer to make their printed matter atInternet.The purpose of the examination work is to investigate the needs of the customers of Brommatryck for a web to print solution and how such a system should be adapted.The result shows that the customer who is in need of a web to print solution wish such a system tobe easy managed and also usable.

Sedan år 2000 har det varit tillåtet för svenska företag att köpa tillbaka sina egna aktier. Sedandess har ungefär 80 företag initierat återköpsprogram. Tidigare empiriska studier, bådeutländska och svenska, har visat på en positiv aktiekursutveckling för de återköpandeföretagen. Motiven bakom återköpen anses vara signalering om undervärdering, reducering av?free cashflow? och därigenom av agentkostnader samt options- och flexibilitetsrelaterademotiv.Vi har studerat aktiekursutvecklingen justerad för branschindex för återköpande företag upptill fem år efter återköpets annonsering.

The purpose of this Master?s thesis is to investigate the descriptions of characters and settings in four autobiographies. The main question is: What picture of women and men, of the West and the Orient do these books provide? To answer this question we have formed three sub questions, which are: In what ways are main and minor characters described? In what ways are the key settings, and the Western and Oriental societies described? Which themes are dealt with, and from what points of departure? The theoretical framework is based on a postcolonial theoretical perspective, where the concept of binary opposites and Edward W. Said?s ideas about orientalism are crucial.