The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

Syftet med studien var att undersöka upplevelser kring att ha blivit utsatt för mobbning i skolan. Litteratur och tidigare forskning visade bl.a. på samband mellan mobbning och låg självkänsla, även på könsskillnader i utövandet av mobbning, samt att följderna av mobbning kan bli förödande. Studien tillämpade halvstrukturerade/fokuserade intervjuer och fenomenologisk analys användes för att tolka data. De känslor och upplevelser som beskrevs i intervjuerna verkar överensstämma med vad som tidigare framkommit i forskning om mobbning.

The purpose of this essay is to contribute to an extensive understanding of former criminals and addicts. These people are facing several difficulties and possibilities during childhood, adolescence, the active period, the turning-point and life after the turning-point and we have examined what they might consist of.In this survey we have applied a qualitative method and collected our basis from interviews with former criminals and addicts. Criminality and addiction is a complex problem. There are many different factors which contribute to develop this. The most differential factors are; insecure childhood, low self-esteem and wrong kind of friends.

This paper aims to examine how, and if, music is being used integrated in other subjects thanmusic in school. The study is based on qualitative interviews and I haveinterviewed fourteachers, regardless of whether they use music a lot or not.The questions the study is basedon are if there might be a connection between theteachers' own feelings for music andwhether they use music inschool or not, how music is being used and does the use of musicgive any effects?The result of this study shows that there can be a connection between the teachers ownsfeelings for music and the fact if they use music when they teach or not. One of the teachersI?ve interviewed had bad music experiences and didnot use music in her teaching.

What is the relation of image and word, of sentences and pictures? What kind of message does this combination produce when juxtaposed on a single material plane? And how do we read its ?infinite? relation? These are the questions at the center of this inquiry. My main interest concerns the exact nature of the relation between photographic images and textual elements of poetic language when these are juxtaposed in what I call Phototext poetry.The thesis calls into question the conventional reading habits of the conjunction of photographs and texts, and seeks to understand the more complex connections intrinsic to the relation image/word and its material and perceptual play in poetic works. Does a text always ?anchor? the multiple meanings of an image, as Roland Barthes argues? What if the alterations of an image could ?anchor? certain fractions of a poetic, polysemantic textual construct? Is a photograph indifferent to the visual, material permutations of texts that certain contemporary poetic practices produce?I discuss phototextual works and collaborations of various kinds, from Molin fontän [?Molin?s fountain?] (1866) over classic surrealist poetry to language-oriented writing.

In this qualitative user evaluation, users from the Krami-programme in Borla?nge have been interviewed on what they consider to have been positive changes in their social situation after participating in the programme. The respondents also point out factors in the programme that have supported these changes. The method consisted of interviews with five men who have undergone the Krami programme.The results show that Krami primarily helps the users to get an employment which results in the repeal of criminogenic factors. This plays an important part in the positive change of the users self-esteem, which tends to lead towards ?unlabeling? of the individual as ?criminal?.The study also indicates other factors in the program that the users found helpful in their process of change highlighting the interaction between authorities, the approach of the Krami- staff and also the common rules that the participants has to agree upon.

Abstract: The purpose of the study was to analyze the experience of being a woman diagnosed with ADHD as an adult. Another aim was to analyze how the women think itwould have influenced them, if they had been diagnosed during childhood.In the study, with a qualitatively approach, three women diagnosed with ADHD were interviewed. The data was analyzed with qualitative content analysis.The result shows that the women perceived affirmation when they received their diagnosis but they also pointed out that they had wished to receive the diagnose during childhood to avoid unnecessary suffering.The conclusion of the study was that it is essential to, as early as possible, follow up deviances in children and adolescents. Therefore, there is a need for more knowledge of how symptoms of ADHD in girls present itself.It is reasonable to believe that if healthcare and school have increased knowledge of symptoms of ADHD in girls, then these girls would be diagnosed at an earlier time.Keywords:ADHD,women,girls,treatment,self?esteem.

The purpose of this literature review was to find common factors for the persons who predispose to eating disorders. These factors shall help the nurse to recognise early signs of eating disorder behaviors. The literature review is directed to the nurse and will answer the issue: Which groups in the community run the risk of developing eating disorders? Furthermore, this knowledge shall lead to a better understanding of persons having eating disorders and be used as an aid in his/her encounter with these patients. The method was a literature review based on eight scientific articles, which were interpreted on the basis of the competence of the nurse.

Gränslöst arbete innebär att ansvaret ligger hos individen och denne själv kan bestämma var, hur och när arbetet ska utföras. Prestationsbaserad självkänsla bidrar till utmattning och sömnsvårigheter och att använda sig av kompensatoriska strategier är ett sätt att hantera gränslösheten. Syftet med studien var att undersöka sambanden mellan prestationsbaserad självkänsla, strategier och återhämtning bland personer med gränslöst arbete. En enkätundersökning genomfördes. Deltagare var 93 män och 47 kvinnor som arbetar på ett privat företag inom säkerhet och utbildning.

Empati och självkänsla hos kvinnliga pedagogerAnna IwarsonSyftet med denna studie var att se om det fanns ett samband mellan empati och självkänsla hos pedagoger. En enkätundersökning med 38 kvinnliga pedagoger genomfördes där de fick läsa fiktiva berättelser och skriva ner sina upplevelser av berättelserna. Studiens resultat visade inte något samband mellan empati och självkänsla. Däremot visade resultatet att empatin varierade med situationen: de äldre uppvisade mer empati än de yngre för en berättelse om att mista ett husdjur, samtidigt som de yngre uppvisade mer empati än de äldre för en berättelse som handlade om att mista en förälder. Resultatet visade även att bassjälvkänslan var högre hos respondenterna i medelåldern.

The study aimed to capture the institutionalized adolescent´s life stories and identified their thoughts and experiences of being institutionalized. This to understand and analyze the process that they go through to become adults with respect to three selected aspects: family relationships, school attendance and self-esteem. The adolescent´s in this study are or have been institutionalized by and according to Swedish law. It was based on 14 life stories and the purpose were to identify the adolescents thoughts and experience and which was later on used to understand and analyze the results with respect to the three selected aspects. Our analysis was based on two theories; symbolic interactionism and labeling theory.

Background: Breast cancer is one of the most common cancer diseases among women worldwide. Breast cancer brings fear into many womens? life. It is a threat against life, but also to the psychological health, self-esteem and the female identity. Aim: The aim of this literature review was to describe newly breast cancer patient?s perception of information provided by healthcare personnel.

Avsiktligt självskadebeteende bland normalbefolkningen är ett välkänt men ännu relativt outforskat fenomen. Syftet med föreliggande studie var att kartlägga förekomst och former av, samt könsskillnader i, avsiktligt självskadebeteende i en ickeklinisk ungdomspopulation, samt att undersöka eventuella samband mellan självskadebeteende och hjälpbehov, självmordsförsök, självkänsla, copingstrategier och aggressivitet. En förenklad version av Deliberate Self-Harm Inventory administrerades tillsammans med övriga frågor bland 211 gymnasieungdomar i Mellansverige. Resultatet visade att 37 % av tonåringarna skadat sig själva under det senaste året. Signifikanta könsskillnader förekom gällande såväl prevalens som form av självskadebeteende.

Having an ileostomy can affect the quality of life. Quality of life is defined by Siri Naess as being active, relating well to others, having self-esteem and having a basic mood of happiness. The nurse?s task is to focus on the stoma care and work in a holistic way. The aim of the study was to describe how adults with permanent ileostomy experience their quality of life.

Finns det ett samband mellan den individuella självkänslan och den kollektiva självkänslan? Har kön och studieinriktning betydelse för självkänsla, såväl som den individuella som den kollektiva? Studien är gjord som en kvantitativ undersökning med hjälp av enkäter, bestående av Som Jag Ser Mig Själv (Irhammar & Birgerstam) som mäter självkänsla på individnivå med fem delskalor, och Collective Self Esteem Scale (Luhtanen & Crocker) som mäter den kollektiva självkänslan med fyra delskalor. Det ena testet innehöll 67 frågor, medan det andra innehöll 16 frågor. Totalt deltog 60 försökspersoner hämtade från ett gymnasium i Kristianstad, och dessa var i sin tur uppdelade i två samhällsklasser med olika inriktningar ? IT och Ekonomi.