The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Principles that guide how a classification system should be structured have existed for more than a century. Traditional classification principles can be of great value for the design of classification schemes directories on the web. However, there are differences between the library context in which these principles originated, and the web. This thesis aims at investigating how changes in the context of classification affect the application of traditional principles of classification on the web. Another purpose is to see what implications this has for the design of classification schemes on the web.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

Evaluating and choosing suppliers based on price alone, has traditionally been the dominant strategy for supplier selection within the purchasing function. With the origin of the Total Cost of Ownership (TCO)-concept in the early 1990s, a new philosophy dawned that promoted the importance of knowing the effects of supplier performance on the buying firm?s internal costs. Since then, scholars have been arguing the case of TCO as a viable model for making purchasing decisions and conducting supplier evaluation. Still, after two decades little is known about its penetration and impact on the practices of buying corporations, leaving the questions of which costs are included in the purchasing organisations? decisions unanswered, and even more importantly why certain costs are considered and others not.

This essay examines a presupposed correlation between the way one look upon values and the way one look upon the will of the people in a theoretical democratic context. The more specific purpose is to test the following hypothesis: There is a reversed connection between the way one look upon values and the way one look upon the will of the people in a theoretical democratic context, that is; a strong claim of values give reason to a limited conception of the will of the people and a weak claim of values gives reason for a more unlimited conception of the will of the people.In order to test the hypothesis I examine three different conceptions of democracy, these are: pluralist democracy, deliberative democracy and constitutional democracy. I analyze the way they look upon values, there view of the will of the people and finally if there is a connection between the way they look upon values and the will of the people. Values should be understood in a metaethical context. In other words it is not values in the ?common? meaning, instead its how val-ues in them selves should be understood, and even more relevant, what we mean when we ex-press values.My conclusions are, first and foremost, that there is a correlation between the will of the people and values, according to the formulation of the hypothesis.

The aim of this Master thesis is to delineate the ideology behind the public library politics in Gothenburg, during 1945-50. The study is an archive survey. To be able to account for the public library politics in Gothenburg during the period, the author has studied documents in the archive of the public library board in Gothenburg. The description of the politics is the source for the research papers analysis. The thesis principal issue, is on what ideological basis the public library politics has been formulated in Gothenburg, during the period of interest? The concept of ideology is defined as a coherent system of norms and values.

Distributed system development is a common occurrence in today?s technological and global world. Because the consequences of its geographically distributed nature it creates barriers between people that affects their communication and collaboration efforts in the distributed context. Despite a lot of technological breakthroughs over the last decades and the occurrence of video-conference applications and other tools for communication and collaboration, cultural and geographical issues have so far not yet been completely resolved. In this study I have made a literature study over distributed system development to form a set of central factors that affects the distributed development process.

The effectiveness of communication in the Swedish healthcare system context has long been the subject of debate. Issues stemming from usability, accessability and interpretation affect the lives of patients, and yet the vocal groups in the healthcare communication debate are patients and administrators, not healthcare professionals. With the advent of eHealth services and new demands being put forth on the ability of healthcare professionals' to handle increasingly numerous and innovative systems, it is of more importance than ever to understand the healthcare professionals' work context. This article is based on interviews with five healthcare professionals concerning their views on electronic health records (EHR), eHealth services, trends in healthcare services development in Sweden, as well as their views on the future of eHealth solutions and health information technology (HIT). Analysis of collected information shows an apprehension among healthcare professionals towards electronic communication, as well as a dissatisfaction with the usability of modern healthcare systems.

Abstract In my work, I have tried to define and clarify the conception of sustainability seen from my perspective as a landscape architect. With a basis in literature studies, I have analysed and commented on different applications, contents and meanings of sustainability and endurance. This compilation is based on how a number of writers, researchers and authorities consider the importance of integrating ecological, social and economic aspects of sustainability in city planning. My perspective has mainly been founded on the anthologies and compilations from the 80´s and 90´s where Per G. Berg and Björn Malbert acted as editors.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

A student at the Technical University in Jönköping was given an assignment from Falköping municipality. The assignment was to evaluate their IT systems 'users' awareness of information security and even present suggestions for IT-Users to improve their information security within Falköping municipality.Falköping municipality consists today of seven administrations. The target groups for the study of the information security are a pilot group consisting of 30 IT Users and four different managers from various administrations within Falköping Municipality.The purpose of this work is mainly to indicate an understanding of the importance of the information security knowledge among IT Users in Falkopings municipality, mainly those who use their smartphones and tablets for work-related activities.This work aims to answer the following questions:? How wide is the awareness of information security among municipality's IT users?? How can information security improve among the municipality's IT users?Theories that work consists of are mainly what information security is, how it is handled and the threats and risks that may create problems for the municipality, basically when IT Users use their smart phones and tablets.The Work Implementation started with sending surveys to a pilot group of IT- system users and the student even interviewed four general managers working in Falköpings municipality. Both the questionnaires results and interviews results are presented in diagram and text.The result from both surveys and interviews was very positive and it shows that the municipality investigated IT-Users are very aware and have knowledge about information security, when they use their smart phones and tablets.