Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Context: During the 21st century several alarming reports have been published that deals with the depletion and pollutant of the earth by human interference. The earth is an ending resource and so are the mountains and bedrocks which are continuously mined in order to harvest its minerals. The idea behind Urban Mining is to (re)invent processes enabling further purpose for materials both from old deposits and new products providing secondary raw materials and energy. This thesis aims to investigate the challenges and opportunities of how firms and organizations can and will be able to strike a better balance between product-/service systems, economic growth and environmental stewardship in the context of Urban Mining as an approach. With the innovation of processes, technology, business- planning and creation in focus.Objective: How to future proof a business model for Urban Mining by the usage of business model design.Method: This thesis will be conducted using a case study approach, meaning that it will incorporate qualitative, exploratory and descriptive characteristics - aiming towards enabling both applied and fundamental research.Results: The result evaluates the business model element differences between traditional C&D industry and Urban Mining industry.

This essay, Jacobsberg ? a Landscape Garden and a Cemetery is a documentation and a historical analyze where I?ve been focusing on the development of the landscape garden in Sweden in relation to a garden called Jacobsberg. The garden was built close to Visby on Gotland in the early 1800s by the assessor Jacob Dubbe, but has since been almost forgotten. My survey aims to depict the circumstances surrounding the creation of Jacobsberg. In what purpose was it built? I?ve also been examine the historical context of the garden?s origins with the intention to define and confirm its architectural style.The essay comprises two major parts, where the first part deals with the history behind Jacob Dubbe and Jacobsberg, and contains an illustration of the assessor?s life and of the garden?s original structure and shape.

The aim of this paper is to expand the debate on globalization and its consequences from a theoretical perspective emphasizing social processes of exclusion and inclusion. I explore these social processes in dialogue with the Spanish social movement for the rights of irregular immigrants. The paper also aims to explore new forms of resistance in the context of globalization."The declinist thesis" argues that globalization has lead to a declining importance of the nation-state and the national citizenship as guarantees of rights. "The anti-declinist thesis" oppose to this picture arguing that rights still depend on national policies. I also discuss the functions of exclusion and inclusion inherited in the concepts of citizenship and nation-state.I outline the historical and political context of the movement and explore the ideas and organizational dimensions of the movement's "knowledge praxis".I conclude that national citizenship - in a broader sense as a description of the relationship between the individual and the state - seems to play a crucial role in the life situation and the possibilities of irregular migrants to organize and protest.

The purpose of this report is to come up with possible improvement suggestions to the distribution central at Götene Stål & Verktygs AB (GSV). GSV is a wholesale dealer located in Götene. The company doesn?t produce anything it self, it buys in products and sells them to customers.The distribution central at GSV is the place where the products comes in and gets ready to deliver.To come up with possible improvement suggestions we started with process mapping over the main process and the distribution centre process. The main process here is from the point where the customer gives GSV an order to the point where GSV deliver the order.Our result shows that the major problem in the distribution central at GSV is the big volume differences in the incoming goods.

The main object of this diploma work thesis is about how computer programs can bea tool to use for work on stormwater investigations. The advantage of using acomputer program compared with calculations made by hand is evaluated anddiscussed. The computer programs that have been used for studies and a sequence oftesting of the possibilities are Autodesks Storm and Sanitary Analysis and DHIs MikeUrban.Focus on sustainable development now permeates the building industry. As a resultstormwater investigations have been conducted in an increasing extent the recentyears. Stormwater is water produced due to precipitation, such as rain and snowmelt.Stormwater investigations normally contain descriptions of existing land use, plannedland use and suggestions of measures and technical solutions for the future disposal ofstormwater.The initial part of the thesis consisted of literature studies on stormwater andstormwater investigations to understand the science.

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

This report is focused on marketing opportunities for small-scale mango farmers in the Nyanza Province in Kenya. Kenya is a large horticultural producer in the world. Horticulture is an important income for a large share of the rural population in Kenya but profitability is low due to inefficiencies in marketing systems and poor infrastructure. The conditions for growing mango in the Nyanza Province are very beneficial and there are two harvesting seasons. Mango offers good income opportunities for small-scale farmers in the Nyanza Province.The aim of this study is to identify marketing conditions that will enable prospering business for small-scale mango farmers in the Nyanza Province, Kenya.

The aim of this study is to point out different aspects of modernity in the cookbook Husmoderns Köksalmanack. It is a publication that has been published annually since 1933. The books have been studied in the light of Anthony Giddens´ theoretical perspective on modernity. The study is based on three different themes that all can be linked to modernity. These themes are; Time and space, Locally, regionally and globally, and Advice.

The purpose of this report was to study how the Swedish radio channel Sveriges Radio (SR) website changed over time. What are the differences between various media websites? How many people listen to normal and web-radio and what are the differences between the various services offered on the SR website?Reports from the BBC, Statistics Sweden, Mediavision and the Swedish National Post and Telecom Agency were compared. Several theoreticians have been studied, including Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen and Geoffrey Moore.The method used by the author comprised a systematic mapping of statistics from webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys and reports from RUAB. The data studied have been collected from telephone interviews, postal surveys, internet panels, and from log files.

I dagsläget växer behovet av rätt information vid rätt plats, kontextbaserad information. Med hjälp av iBeacon kan man till en stor utsträckning förse det här behovet med en lösning. I uppsatsen undersöks användningsområden för iBeacon och idéer för hur man kan utveckla lösningar med hjälp av iBeacon. Ett koncept kommer att implementeras för att distribuera kontextbaserad information på mässor. Konceptet utvecklades till iOS och Android.

The production costs have steadily increased within the construction industry during the 21st century. Voices are raised meaning that the construction industry is too unsuccessful in making the production more efficient and to develop it?s way of working. One way to deal with the production costs is to minimise the waste, with waste meaning activities that doesn?t add value to the finished product.

This thesis explores how Muslim youths? lifeworlds are depicted and narrated in the following two studies on Muslim youth in Sweden and Denmark: Muslima (2007) and Samtidsislam (2010). The aim of this thesis is to answer the following question: In what ways do these works treat the aspects of the lifeworlds that are being highlighted in their studies of Muslim youth in contemporary Sweden and Denmark? An underlying aim is to analyse the results within the framework of theories of socialisation, cultural emancipation and rituals and traditions.With a hermeneutic approach I analyse the texts and operationalize the research question into four themes: the effects of socialization, cultural emancipation, rituals and traditions and secularization. The texts are treated in the analysis with textual analysis and hermeneutic method.

The main purpose of this thesis is to examine how the European Union through the Directorate- General (DG) of Education and Culture, are calling forth a constructed sense of European identity amongst the citizens of the Union.It is a discourse analysis, which can be described in twofold. Firstly, it is a mapping of the European discourse; i.e. how the European Union defines the identity it seeks to mobilise. Secondly, it examines whether or not there are similarities in the European discourse of identity and the traditional nation-building discourse of national identity.According to this thesis a European identity is articulated in cultural terms, whereby its members are said to share the same values and a common cultural heritage.To bring the people of Europe closer together and to deepen awareness of their "common" history, the European Union encourages all manner of meetings and exchange schemes between Europeans. Although its goal is to develop a feeling of belonging to a shared culture, the EU is also keen to preserve the specific aspects of Europe's many cultures.

The aim of the project is to develop a tool for a management system at the advertising agency ofConfetti. The company has during a longer period of time felt a need of introducing a quality and environmentalsystem but have a lack in resources of knowledge, time and money. Their goal is to have aconcrete documentation which describes their quality policy and the function of the activity.The work has been performed by mapping and analyzing the processes of the company according tothe process model with focus on one pilot process. New routines have been developed and documentedin a management system.Confetti would like their management system to fulfil the ISO-standard so that they eventually inthe future can be certified. Therefore a literature study has been done according to management systemsand standards.