Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine?s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don?t share feminism?s ideology about equality, gender, and feminism?s questions about power struggle.

Manure evaluation has been suggested as a cheap, fast and easy method which can give information about the digestibility of the ration, the function of the rumen, where in the gastrointestinal tract the feed is digested and the health of the cow. An experiment was conducted to study how manure evaluation could be used as a management tool in Swedish Dairy farming. Manure was collected from cows on Kungsängen Research Station and from 9 other farms. The manure samples were analysed for dry matter, ash, starch, pH-value and particle size (wet sieved). Also, the consistency of the manure was determined on a 5-point scale and the colour and smell were noticed. Penn State Forage Particle Separator was used for determining the particle size of the roughage.

The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

The purpose of this thesis is to examine the narrative elements in three of the Swedish artist Karin Mamma Anderssons paintings and try to see what kind of stories that might be hidden in these paintings. I have chosen three different themes as tools for this study. They are: the meaning or the importance of the titles, painting as a medium and the narrative elements or components in the paintings. Furthermore I also use the semiotic method in my analysis based on the ideas of Roland Barthes combined with a feminist theoretical standpoint with a gender perspective. This means my study is based on the reception of these images and what kind of message they might carry.

The aim of this paper is to elucidate and analyze history teacher's didactic choices in the conflict between unequal educational materials and the requirements of equality in the curriculum of Swedish secondary school. The empirical data consists of interviews with five secondary school history teachers, observations of their lessons as well as analysis of their tests. The starting point was to investigate teachers' didactic work in the role as a bridge between the non-equal historiography presented in textbooks in history and the curriculum?s demands for equality. Three different approaches have been observed in the teachers' didactic work when considering gender perspective into their teaching: that women become extensions in a male-dominated historiography; that another part of the story is presented when a gender perspective is considered; and that the gender perspective is included in history teaching and becomes an integral part of all the content of the subject.Several of the teachers acknowledged that gender equality is less prioritized than the courses core content and related assessment criteria.

A self-esteem that is contingent on affirmation from others leaves the individual psychologically vulnerable. Ccontingent self-esteem has been shown to be either relationship or competence based. The aim of the current study was to examine the relationship between relationship based self-esteem, competence based self-esteem, the under dimensions of those, and self-efficacy. Questionnaires were handed out to 69 university students. The results indicated that competence based self-esteem predicted a significantly low self-efficacy.

ganization of knowledge at a museum library: Library of the Museum of Ethnography in Stockholm in the 20th and the early 21st century [65][pdf.gif] The purpose of this masters thesis is to investigate the organization of knowledge at the Library of the Museum of Ethnography in Stockholm during the 20th and the early 21st century. The investigation is focusing on the development of the organization of knowledge, of the catalogues, of the classification system and of the information retrieval. The thesis examines the factors which force the development of the activity at the library and of the organization of knowledge. The study uses a qualitative approach which is based on investigations of different types of catalogues, of the electronic database, of the classification system, of the subject indexing and on interviews. A describing analysis is used.

The purpose of this thesis is to investigate how Digital Signage systems such as public info kiosks can be designed to better fulfill its main use; to enlighten, encourage and influence the public with information. The challenges presented from earlier studies shows that the public interests and goals, together with proper and relevant content displayed in info kiosks have impact on the attention the public have towards public displays. Qualitative methods such as interviews, usability testing and observations were conducted to further examine how a public info kiosk can be designed to draw attention and grow interest amongst students at K3, Malmo University. Usability testing were used on the digital prototypes that were developed to ensure that the gestural user interface meet the requirements of a proper interaction from the users. Important insights were made concerning; the attention and interest to relevant content, the aspects of the gestural user interface along with the placement of the info kiosk in terms of context.

Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.

Education in Swedish sport is mainly based on traditional learning that requires a lot of time and effort, which could be a barrier for trainers since they report a lack of time as a consequence of their commitment as a leader. The Swedish sports movement has noticed some trends that could be seen as influential on the future directions of sport. One of these trends is a changing way of communication where people today communicate to a greater extent with the use of digital technology. The Swedish sports movement has to relate to this and follow the evolution. The use of e-learning has increased in higher education and organizations over the past decades.

This project investigated how elevation and vegetation type influences variation in plant litter phenolic content and protein precipitation capacity among and within common plant species for two different vegetation types, heath and meadow, in a subarctic ecosystem in the Abisko region of northern Sweden. As nutrient availability generally decreases with increasing elevation as a result of decreasing temperature, I hypothesised that phenolic content would increase with elevation and be higher on the heath than the meadow. To test this, the total phenolic content and protein precipitation capacity was estimated in leaf litter from 13 species in both heath and meadow vegetation across an elevational gradient ranging from 500 to 1000 meters above sea level (m.a.s.l.) in the study region. The results showed that elevation and vegetation type both had a strong impact on both variables. Total phenolic concentrations decreased with elevation for the meadow, and were greater for the heath than the meadow.

Syftet med studien var att undersöka hur Parken Zoo använde sig av Facebook för att kommunicera med sina intressenter under en kris som drabbade organisationen hösten 2012. Med hjälp av en kvalitativ textanalys studerade vi de Facebookinlägg som Parken Zoo hade publicerat under krisen. Därefter genomförde vi en kvalitativ intervju med marknadschefen på Parken Zoo, som var ansvarig för kommunikationen på Facebook under krisen.Med hjälp av ett analysverktyg baserat på situational crisis communication theory och image restoration theory kunde vi avgöra vilka försvarsstrategier Parken Zoo hade använt i Facebookinläggen.Resultatet visade att Parken Zoo omedvetet hade använt många olika försvarsstrategier, men att tre tydliga budskap förmedlades i Facebookinläggen. Resultatet visade också att Parken Zoos syfte var att använda Facebook som ett dialogverktyg, men att de i själva verket använde Facebook för att sprida enkelriktad kommunikation.En slutsats vi kunde dra från studen var att det är viktigt för organisationer att vårda sina kundrelationer genom att bemöta intressenternas frågor och kommentarer på sin Facebooksida under en kris. En annan slutsats var att det är viktigt för organisationer att ha en god krisberedskap och att inkludera Facebook i den..

Computerized methods for searching pictures are becoming more common. With these it ispossible to make powerful search requests using a combination of terms and search oncomprehensive descriptions of the pictures. The descriptions can encompass various aspectsof the content and allow different interpretations and levels of detail.This essay is about how you can examine and describe the content of a picture from manypoints of view. We have tried to identify differences in searching behaviour, and studiedsome methods for indexing of pictures. Our concepts are taken from the philosophy of artand from theories about the meaning of languages.In the future perhaps libraries can make pictures and illustrations in books available to thepublic, in a sophisticated system, for the purpose of providing visual documentation forstudy, research or other kinds of exploitation..

The purpose of the study is to explore how social media can be used as a forum to discuss politics and also how young people use critical reflection to evaluate the information available on social media. To achieve the purpose, a qualitative research is used. The empirical data is collected through semi-structured interviews with six high school students who voted in the Swedish parliamentary elections in/of 2014. The empirical data were then analyzed based on previous research on social media, and the school's mission to foster individuals who think critically. The analysis is also based on the theory of deliberative democracy model.

This study examines the state of criticism in the arts section of Sweden?s largest newspaper Dagens Nyheter. The study stems from raised concerns about the failing position of arts criticism, dubbed ?the crisis of criticism?. Through an overview it compares the arts section of February 1997 to the arts section of 2007.