Purpose: The purpose with this study is to analyze if the Swedish authorities and media had different ways of discussing the new influenza, in connection with the pandemic classification June 11, 2009. This is the first time an influenza has been classified as a pandemic since the Hongkong-influenza in1968. Methodology: The method used for the study is discourse analysis, aqualitative method that gives the opportunity to study not only what is said, but how things are said. In this thesis, the aim is to study how the image ofthe new influenza is transmitted via the texts. The texts have been analysed based on:- General and underlying themes- Words and concepts used- Persons/sources quoted or referred to- Historical connections/historical backgroundTheoretical perspectives: The study is based on theories about socialconstructionism and discourse analysis.

This essay is investigating what type of sources we trust, depending on how the information in these sources is created and provided. To exemplify, the sources Wikipedia and Nationalencyklopedin (the Swedish National Encyclopedia) were used, each one representing different approaches. The first is a representation of the collective intelligence, where anyone can contribute with their knowledge to the public ? freedom under responsibility. The latter represents peer-reviewed knowledge, desirable enough to have people paying for it? true and unaffected.Based on theories of source criticism, collective intelligence, expertise and the different generations of digital natives and digital immigrants, two focus groups were conducted and analysed.

The purpose of this thesis was to illuminate and create a deeper understanding of a reputation?s value during crisis in business environment. We aimed to investigate how companies and organizations build up their reputation to prevent crises and how reputation affects the outcomes of a crisis. The theoretical section is based on various scientific articles. A case study was conducted based on interviews with two respondents from two different companies and organizations.

This study analyzes how the Swedish climate policy has changed during the years 1990-2008. Thisis done through a comparative analysis of three climate bills that were developed during this period.With a constructivist approach, and theories about discursive indicators and discursive fields,discursive changes in the bills' content are identified. The results show that changes have occurredin how the problem is described, how the issue is framed, which problem solutions that areadvocated, which legitimizing arguments and key concepts that are used and the extent of theknowledge that the bills are based upon. The conclusions drawn from the results describe adiscursive change between the bills in the form of a shift from a discourse that in a greater extentadvocates active policy responses, based on ethical arguments about fairness towards othercountries and caution towards the environment, to a discourse that more often favor market actionsbased on arguments about the economic viability of Sweden..

Under andra delen av 1900- talet har Sverige växt till en av världens största smältdeglar när det gäller kultur och etnicitet. Här finns representanter från nästan hela världen vilka alla mer eller mindre är verksamma som konsumenter på den svenska marknaden. Detta innebär att de tar intryck och är utsatta för diverse olika marknadsstimuli som till exempel varumärken och dess image och genom sitt agerande på marknaden ger de intryck tillbaka till företagen. Ett varumärkes image mäts bäst med olika varumärkesundersökningar. Problemet som vi redovisar i vårt resultat är att det finns stora svårigheter vid urval och utformning av anpassade undersökningar på grund av att begreppen kultur och etnicitet är mycket svårdefinierade.

Syftet är att undersöka hur en förpackningsförändring påverkar ett varumärkes image. Det varumärke som undersökts är Gille som genomförde förpackningsförändringar under 2012. Detta är en fallstudie med ett kvalitativt tillvägagångssätt genom strukturerad samtalsintervju, kvalitativ textanalys och fokusgrupper. I teorikapitlet presenteras de teoretiska utgångspunkter som ligger till grund för studiens problemområde; att kommunicera ett varumärke, att särskilja ett varumärke samt att kommuncera via förpackningen. Studien visar att majoriteten av fokusgruppsdeltagarnas bilder av varumärket förbättrades i samband med förändringarna. Resultaten visade att den bild varumärket vill kommunicera och den bild deltagarna hade inte stämde överens, vilket indikerar på ett glapp mellan varumärkesidentiteten och imagen. Förpackningsförändringarna resulterade även i svagare varumärkesassociationer, då ingen av respondenterna kunde koppla de nya förpackningarna till varumärket. .

Storage of biomass is associated with problems like heat development, biomasslosses, and reduction of the fuel quality. Certain processes such as biological- andchemical degradation are responsible for these storage problems. This master?sthesis was carried out at Vattenfall Research and Development AB and is alignedtowards quantifying the biomass losses from short-term storage (1-2 months) ofbark and recovered wood. The biomass was stored in outdoor piles during differentseasons, campaign 1 (summer) and campaign 2 (autumn).

The aim of this study was to examine the view that officials involved in youth unemployment have on the significance of collaboration between organizations working with unemployed youth. The study was based on nine qualitative interviews with officials from PES offices and from municipalities such as job coaches. The results were analyzed based on qualitative content analysis. The analysis led to two different themes: conditions and the individual. In the analysis two different theories were used, new institutionalism and Lipsky's theory about street-level bureaucrats.

Background: The speech- and language deficit aphasia affects 12 000 persons annually in Sweden. Aphasia is caused by injury in the brain and the most common etiology is stroke. According to the tool for describing and assessing aphasia, A-FROM (Kagan et al., 2008), the four following aspects of aphasia need to be considered: severity of aphasia, participation in life situations, communication and language environment and personal factors. Several different interventions and treatments can be performed in every domain. There is scientific evidence for interventions performed by speech and language pathologists; however, the question is yet being discussed since results are unambiguous.Purpose: The main purpose of this study is to investigate which aphasia interventions performed by speech and language pathologists that are supported by evidence.

The empirical material of this study consisted of tweets by four leading politicians in Sweden: Carl Bildt of Nya Moderaterna, Annie Lo?o?f of Centerpartiet, A?sa Romson of Miljo?partiet and Jonas Sjo?stedt of Va?nsterpartiet. The aim of the study was to examine how they use Twitter as a political tool and what that says of the mediatization of politics. What content did they publish, how did the content differentiate between them and what political messages and other subjects occurred in their tweets? Does the political debate become fragmented because they?re only allowed to use 140 characters on Twitter? The theoretical framework and method applied for the research was based upon critical discourse analysis (CDA), with special interest in ideology and mediatized discourse.The result of the study showed that the content they published consisted mostly of criticism towards political opponents, rather than of independent political opinions.

Politics in today's society unfolding more and more in the media, but the media content is limited. Therefore, the media must constantly make choices, choices which are specific to each object. The purpose of this study is to examine how Olof Palme is portrayed as a politician and private individual in the documentary film Palme - älskad och hatad, and also how Carl Bildt is portrayed as a politician and private individual in the documentary film Bildt - excellensen.To study the documentary films I use a qualitative textual analysis with a focus on a narrative analysis. In the narrative analysis, I have been inspired by the categoricalcontent- based approach to study the documentary films. In my analysis, with the help of theories of mediatization of politics, documentaries and stories, I interpret and analyze the films to make them more understandable.The conclusions of the study is that Palme in his role as a politician is portrayed as a humane person who cares about the individual.

Det är svårt att skapa en enhetlig bild av en destination eller stad, och därför är det svårt att skapa ett destinationsvarumärke. Destinationens image, alltså hur folk ser på destinationen och uppfattar den, kan påverka varumärkets framgång, och även tvärtom. Hur påverkar en destinations varumärke destinationens image, och vice versa? Det är vår forskningsfråga i den här uppsatsen. Syftet är att öka förståelsen för hur en destinations image och varumärke hänger ihop och påverkar varandra.

According to pre-school curriculum, the children´s needs and interests from the basis for the design and planning of the educational activities. The curriculum also highlights that all children should have the opportunity to satisfy their increasing ability to influence the content and approach. The purpose of this study is to examine whether and how teachers work in involving children's influence and interest in forest excursions.The essay is based on a qualitative approach in which we have chosen to carry out unstructured observations by a team of three educationalists. The study includes children of 3-5 years of age.The results show that the educationalists take advantage of children's interests and needs foremost in conversations. The children are given the possibility of influence that of which concerns only themselves and nobody else.

In this paper we investigate how the possibility of mobility affects the frequency of blogposts andthe use of pictures in blogs and the content of the pictures. The purpose of this paper is toinvestigate what bloggers do with the possibility of mobility and how it effects the blog. Here weonly focus on smartphones. We focused our theory on communications and what mobility can offerto communication. To investigaste our subject we chose an combination of a qualitative and aquantitative study.

?Between normal and abnormal? is a qualitative literature study about adults with Aspergers syndrom. The study aims to understand how a person with Asperger syndrome understand himself. The study is built around two issues. These are; how does a person with Aspergers syndrom describe himself and how does the diagnos influence the self-image.