Research in international trade situations has mainly focused on understanding the exporter?s actions and has showed ways on how these can be optimized. Although the importer in most cases, until this day, has been left outside this focus, it has been showed that the importer often is the active participant in an international dyad. It is the importer who is actively seeking suppliers for its production or distribution. Based on previous research in the area, the following study identifies the factors that are vital to the importer for satisfactory relations.

Titel: Wermland Forever? En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i tv- serien Wermland ForeverSyfte: Syftet med uppsatsen a?r att belysa hur en stads image kan pa?verkas av en enskild marknadsfo?ringsa?tga?rd. I det ha?r fallet sponsring av tv-serien Wermland Forever som efterfo?ljdes av sa?va?l tittarstorm som la?ga tittarsiffror. Karlstads kommun mottog dessutom kritik fo?r sitt samarbete da? ma?nga ansa?g att tv-serien gick emot Karlstads kommuns va?rdegrund.Fra?gesta?llningar: Hur ser Karlstads kommuns varuma?rkesidentitet ut? Hur ser Karlstads kommuns varuma?rkesimage ut? Hur uppfattas bilden av Karlstad som visas upp i Wermland Forever? Hur ser fo?rha?llandet ut mellan Karlstads kommuns varuma?rkesidentitet kontra varuma?rkesimage ut i relation till Wermland Forever?Teori: Uppsatsen baseras till stor del pa? Simon Anholts fyra aspekter av ett varuma?rke samt Hart & Stachows ramverk fo?r att ma?ta Karlstads image.

AbstractTitle: Message sent ? SUDD AB:s internal communication in the digital age (Message sent ? SUDD AB:s interna kommunikation i den digitala tidsåldern)Number of pages: 40 (44 including enclosures)Author: Lea KaufmannTuthor: Göran SvenssonCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: Analyze whether a small long distance company such as SUDD AB can obtain a well-functioned internal communication by using new communication technologies.Material/Method: The analysis is based on qualitative interviews with SUDD AB:s complete staff.Main results: Proven that internal communication is a complicated and very important process also within a small company. New communication channels do not necessarily guarantee an uncomplicated and efficient internal communication but the need to collaborate with old-fashioned channels persists.Keywords: communication, information, channels, effects, content, effectiveness.

The objective of the study is to map the cognitive structure of Library and Information Science, using a quantitative, bibliometric method. This empirical study shows how co-citation analysis combined with word-frequency analysis can be used to describe the subject content of the field. The research questions to be answered are: -Which clusters of authors can be identified? -How can these clusters be described in respect of their subject content, if the descriptors associated with the authors in the clusters are counted? The results show that the cognitive structure of Library and Information Science can be described by 13 clusters of authors, where each cluster is representing a specific aspect of the subject- domain. For the description of the subject content of the clusters, descriptors DE of the LISA database have been used..

The problem of finding targeted medicine is a central problem in chemotherapy. From this point of view the ubiquitin-proteasome system is a highly promising object in the pharmaceutical approach. Proteasome plays a critical role in cellular protein degradation, cell cycle and apoptosis regulation.Proteasome inhibitors are substances blocking the actions of proteasome. Cancer cells are more sensitive to inhibition of the ubiquitin-proteasome system than normal cells. Therefore proteasome inhibitors have the potential to be successfully used in the cancer treatment.The study aimed to test various substances to identify possible proteasome inhibitors with the IncuCyteTM FLR image system and fluorometric microculture cytotoxicity assay.

Today many different types of lock systems are used all over the world. Passwords, finger prints and magnetic strips are a few examples. When the key is a three dimensional object, lika a physical metal key, the security depends, in a high degree, on that you can?t copy the object without access to it. One approach to copying the object is photographing the object, and from these photographs create a copy.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

This study examines how formal mathematics can be taught in the Swedishsecondary school with its new curriculum for mathematics. The study examineswhat a teaching material in formal mathematics corresponding to the initialcontent of the course Mathematics 1c could look like, and whether formalmathematics can be taught to high school students.The survey was conducted with second year students from the science programme.The majority of these students studied the course Mathematics D.The students described themselves as not being motivated towards mathematics.The results show that the content of the curriculum can be presented withformal mathematics. This both in terms of requirements for content and studentsbeing able to comprehend this content. The curriculum also requires thatthis type of mathematics is introduced in the course Mathematics 1c.The results also show that students are open towards and want more formalmathematics in their ordinary education. They initially felt it was strangebecause they had never encountered this type of mathematics before, but somestudents found the formal mathematics to be easier than the mathematicsordinarily presented in class.The study finds no reason to postpone the meeting with the formal mathematicsto university level.

Problem: Småortshotell har andra förutsättningar än storstadshotell för att kunna överleva. Det gäller både distansen till samt utbudsnivån i hotellen. Den geografiska placeringen gör att resenärer inte passerar dem utan gästerna kommer till småortshotellen för att uppleva deras utbud. Syfte: Vårt syfte är att undersöka hur småortshotell strategiskt arbetar med imageskapande ur marknadsföringsperspektiv. Frågeställningar: Vilken image vill småortshotellen förmedla?Vilka samarbetsformer har småortshotellen?Vilka underliggande betydelser förmedlar småortshotellen? Metod: Vi har använt oss av kvalitativa metoder som består av två delar, datainsamlingsmetoder och semiotikdokumentanalys.

Recently I discovered that preschool education has evolved from integration of various subject contents and working methods. The purpose of my study is to investigate preschool teachers' attitudes and ways of working with a theme-oriented approach. I also want to examine their opinions regarding the integration of subject content in terms of mathematics and science subjects (NO) in preschools theme-oriented work approach.My questions for this study are:What is a preschool teacher's attitude and their ways of working to a thematic-oriented approach?What is a preschool teacher's opinions regarding the integration of subject content, especially in mathematics and science subjects (NO) in their pre-schools theme-oriented work approach?I have used myself a qualitative method of investigation to produce materials for my research project. I collected my empirical material for my study from the semi-structured interviews that was done with four preschool teachers in two preschools in Botkyrka municipality.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

Title:"All the news that´s fit to print": A quantitative content analysis of The New York Times and Dagens Nyheters front pages on the basis of tabloidization theory.Authors: Pär Brolin & Kristoffer OlofssonAim: We intend to distinguish elements of tabloidization in two daily newspapers as an effect to the increased economic and public orientated business models. The New York Times and Dagens Nyheter has been chosen mainly because they operates within different national media markets, secondly they are well known for their high journalistic standard. Based on the upcoming result, it's in our concern to illuminate these possible changes effect on the overall journalistic quality and discuss its importance. We aim to reveal the actual state of tabloidization in the two high quality newspapers The New York Times and Dagens Nyheter and thus answer the following questions:- In which way are the elements of tabloidization shown in The New York Times and Dagens Nyheter in a contemporary context as well under a twelve years period?- Based on the achieved results, what are the main differences between the two examined newspapers and what potential impact could it have on the journalistic quality?Method/Material: In order to perform this study, we have executed a quantitative study built on content analysis of the two newspapers front pages.

A qualitative interview study how the normative gender images affects on women, their roles and positions in a drug abuse. The purpose of this study aims to shed a light at the consequences that the normative gender scenario inflicts on women with drug abuse and how these prejudices affects these women. Based on interviews with four different women who all lived with a drug abuse we have problematized how the gender system and the normative gender images affected them. We have used gender perspectives and social constructivism theories while analyzing the empirical basis. More specifically we use the theories of Butler about how gender constructs through performative actions and Hirdmans theories of the gender system.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

This project is a learning CD-ROM production aimed at first-time parents. It is using both sound and images, moving as well as non-moving. The purpose of the production is to be an interesting alternative to traditional books. We have been looking at similar productions like drivers license educational CD-ROMs and encyclopedias for inspiration and ideas on how to proceed. In order to give the content some dynamics, we've also added the element of 3D-animated sequences. The application is supposed to be run as a simple executable file with flash embedded.