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4287 Uppsatser om Content marketing - Sida 60 av 286
Vad är Peak Oil och existerar det? : En kritisk lingvistisk av tryckta svenska medier
The purpose of this study is the reports of Peak Oil in Swedish newspapers. In otherwords, how do the news portray or describe the concept and what sources are usedwhen writing articles. With this in mind, I have studied eight published articles in threeSwedish newspapers, Dagens Nyheter, Dagens Industri and Svenska Dagbladet. To studythese articles I've used a qualitative content analysis, as a method, or more specific aCritical Discourse Analysis (CDA). This method was chosen due to it's tools to examinethe text itself and to reveal the structures, unconscious meaning and power of words.Further more I have used theories as agenda-setting (including framing and priming),ideology and newsworthiness to complement the study.The result from the content analysis shows two evident ideologies, one with aneconomic perspective and the other with an environment perspective ? with resourcelimitation in mind.
Islamism, da?wa eller det sanna islam? En studie av Islamiska informationsföreningen i Göteborg
This paper analyzes the content of eight Islamic Friday-sermons, held at Chalmers Technical University in Gothenburg in spring 2010, organized by Chalmers Islamiska Förening (CIF) (Chalmers Islamic community).The forces of globalization, the accessibility of information and the Internet have given rise to discourses and movements that know no national boundaries. The accessibility of these global movements and discourses through media, Internet, etc., affect the way Muslims in Sweden interpret and practice their religion. Thus, this paper includes discussions and descriptions of global Islamic revivalist-movements, and relates the contents of the sermons at Chalmers to these movements. In the sermons, the imams often discuss the concept of a global Muslim community, the umma, and their perceptions of the prescribed ethics linked to this community. They often relate this discussion of ethics to frequently discussed issues in the West such as equality, justice and ethical standards in war.
Syntes och egenskapskarakterisering av volframoxid framställd med magnetronsputtring
The system tungsten-oxygen has potential of being suitable for decorative coatings since ceramic coatings are often hard and wear resistant, and since modulations in oxygen content or incorporation of small ions could give bright colours. The aim of this report was to investigate the relationship between process parameters and the properties of the films, with the wear resistance being of special interest.Samples with tungsten to oxygen ratios in the range of 100:0 to 25:75 at% were made using reactive sputter deposition, either with constant gas flow, or gas flow controlled by optical emission of the plasma. The hysteresis of the system, which means that a certain gas flow will cause different pressure and/or target voltage depending on in what way the flow is reached, makes it interesting to control the process where the system makes the steep change from metallic tungsten to ceramic tungsten oxide. This is difficult and thus requires precise control equipment.The samples were analysed using X-ray diffraction, X-ray photoelectron spectroscopy and an empirical wear test suitable for small components like cell phone cover for example, in order to characterize the structure, composition and wear resistance of the coatings. The results could be divided into three groups: (I) tungsten-like, with very low oxygen content; (II) mixed phase and (III) tungsten oxide like, with oxygen content close to 75 at%.
Vad skrev man om barn i dagspress 1882? : en kvantitativ innehållsanalys
The purpose of my thesis has been to examine the public debate in daily newspapers about children in 1882. For material I have used newspapers Dagens Nyheter and Aftonbladet from the year 1882. My study is based on a regulation concerning public schools from 1882 and a labour law concerning child labour from 1881. I have also examined other articles that focused on children to get an overview of what the papers wrote about them. With the articles I found in the Dagens Nyheter and Aftonbladet I have made a quantitative content analysis. As a method for the content analysis, I have used text analysis as a tool. As a result of my study I found a total of 228 articles about children and of those 82 dealt with the elementary school regulation and the child labour law in various ways. The other articles concerning children discussed issues such as how to raise your children, charity questions and accidents and crimes involving children. These articles were written from a perspective where society showed concern over the children's environment. Often the articles expressed great confidence and trust in the public schools as educators and as a place for learning and supervision..
The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets
Background: As Porter?s diamond (1990) suggested, the business environment highly influences firms? strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers.
I don?t understand?! : En studie om hur myndighetsinformation tillgängliggörs för nyanlända svenskar
This is a thesis on information design with a focus on text design. The purpose of this study is to gather knowledge about how information on the Easy-to-Read website, of the police, should be composed so that immigrants more easily will be able to read and understand the content. The goal of the study is to present a design proposal based on the knowledge that has been found through principles for readability, theoretical perspectives and literature, together with methods; readability analysis and interviews. The interviews were performed individually with the coordinator at polisen.se as well as four students from SFI (Swedish for immigrants). The study showed that the content on the website of the police is not adequately adapted to the needs of the target group. It also exhibited that the website's disposition is unclear, and that complicated terms are not explained.
Barnbibliotek på Internet en granskning av fyra barnbibliotek på Internet i Sverige och USA
Barnens bibliotek, a Swedish Childrens Library on the Internet with a nationwide assignment is compared to three Childrens Library in the USA with local assignments. All four Childrens Libraries on the Internet are compared in terms of content, form, purpose and if they stimulate childrens intelligences according to Howard Gardners theory about multiple intelligences. Three different instruments are used to review the websites. The instruments are created on the basis of literature and the website Barnens bibliotek. To complement these instruments, written interviews are performed with librarians responsible for each reviewed website.
Upplevelser av nedsatt sväljningsförmåga hos personer med dysfagi till följd av stroke
Stroke is one of the most common diseases in Sweden and the third most common
cause of death (National guidelines concerning stroke, 2000). Dysphagia is a
common problem for stroke patients with almost 50 percent of patients suffering
from severe swallowing dysfunction (Axelsson, Asplund, Norberg & Eriksson,
1989). The purpose of this study was to investigate how stroke patients with
dysphagia experience their swallowing disorders. The method used was a
qualitative literature study. An analysis of content was carried out using
ideas and inspiration from Graneheim and Lundman (2003).
Konkurrens för mindre revisionsbyråer : En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden
Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market Subject: Auditing Tutor: Margareta Paulsson Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market. Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.
Gapet mellan företag och konsument : CSR-kommunikation hos klädföretag
Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method: This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg. Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer?s awareness and the consumer´s responsiveness to CSR.
Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram.
På en alltmer konkurrensutsatt marknad har det blivit viktigare för företag att aktivt arbeta med att värna om kundrelationer. Ett vanligt sätt att arbeta med att värna om befintliga kunder och locka nya är genom lojalitetsprogram. Dessa ämnar uppmuntra till återkommande köp genom att erbjuda kunder olika typer av förmåner för att de är kunder hos företaget. Inom cafébranschen används dessa i olika utsträckning då vissa cafékedjor använder dessa och andra inte gör det. Idag ställer konsumenter höga krav på att företag ska arbeta med hållbarhetsfrågor. Därmed är det viktigt för företag som arbetar med detta att kommunicera ut det på lämpligt sätt.
Hantering av negativ eWOM på Twitter - Ett sätt att skapa kundrelationer
Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.
Spinn i det nya medielandskapet : Nya medieaktörers inflytande på den traditionella journalistiken
Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .
Att marknadsföra regioner : En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknadsföringsperspektiv.
Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol (n=278) hos friska skolungdomar i årskurs 8 och 9 i två Stockholmsskolor. Vidare undersöktes könsskillnader och skillnader mellan årskurser i självrapporterad stress respektive salivkortisol. Data samlades in via ett självskattningsformulär som mäter generell stress samt genom salivprover tagna vid fem tillfällen under en dag. Resultaten visade på ett signifikant samband mellan självrapporterad stress och salivkortisol (r=0,29) vid en tidpunkt.
Hur kan blöt vetedrank lagras, hanteras och utfodras till mjölkkor? :
Distillers? grain is a by-product of ethanol production. Corn, wheat and barley are the grains
that are generally used in the distillery process. Distillers? grain is rich in protein and
phosphorus.