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4307 Uppsatser om Content marketing - Sida 43 av 288
When 2 become 1 : En studie kring betydelsen av samarbeten mellan artister och företag
The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.
"Det första jag gör när jag vaknar är att logga in på Facebook" : En studie om hur användare av de sociala nätverken upplever den användargenererade produktionen
AbstractTitle: The first thing I do when I wake up is to log on to Facebook. A study regarding how users of Social Networks experiences the User Generated production. (Det första jag gör när jag vaknar är att logga in på Facebook. En studie om hur användare av de sociala nätverken upplever den användargenererande produktionen.)Number of pages: 37 (39 including enclosures) Author: Per MagnussonTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall semester 2010University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The ambition with this essay is to examine how the online users of social networks experience the development of the Internet towards Web 2.0, and the enormous User Generated Content emerging from it. How do we receive User Generated Content from other people, and particularly what do we think about our own production.Material/Method: In order to obtain a deeper understanding of the attitudes and perceptions amongst people regarding this subject I used qualitative interviews with 9 people.
Medias gestaltning av Uppsala Reggaefestival : ett problemfyllt evenemang?
Purpose/Aim: This essay seeks to describe in what way different newspapers framed Uppsala Reggaefestival, which is a music festival in Uppsala, Sweden. Not only the local press, but also the framing by national press will be analyzed. Furthermore, it seeks to discuss what causes different frames.Material/Method: The material consist of 96 articles from 4 different newspapers which are being analyzed through a quantitative content analysis method inspired by Melin and Lange, and their ideas of identifying the main message of a text. The media framing of Uppsala Reggaefestival are compared to another similar music festival in Sweden, Arvikafestivalen. By using theories about media framing and media logic the results can, if not explained, at least be discussed.Main results: The study shows that Uppsala Reggaefestival is framed in a way that is focused on the problems within the festival, for example drug abuse.
Fuktomlagringar i välisolerade ytterväggar : En undersökning för att fastställa en rimlig inbyggnadsfuktkvoti träreglar med fuktsimuleringsprogrammet Wufi 2D
To save energy it?s popular to build houses with low energy loss. In these houses the walls are keeping a lower temperature in the external side which leads to a higher relative humidity. In addition more material, such as wood studs, are used which means that there is more moisture to dry. More moisture in combination with higher relative humidity may pose a higher risk of microbial growth.
Perkolationsfilter : En undersökning av reningseffekt med avseende på järn och mangan
This master thesis has been done in cooperation with Sweco Viak AB in Sundsvall. The aimwith the project is to investigate the purifying effect of percolation filter due to iron andmanganese. The overall goal was to investigate how the parameters surface load,sandfractions, and burden time affect the purifying effect. The expectation is to optimize thedesign and find a demouldning of the filter that gives sufficient purifying with a highersurface load. As an attempt to accelerate the curing of the filter, experiments with a layer ofsand which surface has been covered with manganese ore (MnO2) on top of the filter havebeen done.As test filters 10 L bars were used and the experimental work was performed at thewaterworks in Hassela and Munkbysjön.In Hassela different sandfractions were tested.
Ett på allvar integrerat svenskämne? : En studie av uppgiftskulturen i läromedlet Känslan för ord.
The aim of this paper is to analyze and problematize the content in the teaching media Känslan för ord through an integrative perspective. This is done by using two sets of questions based on two of the didactic questions what and how. How is the content of the Swedish subject constructed in Känslan för ord? and How is this content integrated in Känslan för ord? The used material consists of a fairly large amount of literature which provides different approaches, priorities, and methods about the Swedish subject. This literature forms the base for the model used to analyze the course books.The results are based on an analysis of the exercise culture (uppgiftskultur) in the two books and are extensive.
Nordea Liv och Pension under finanskris
Title: Nordea Life and Pension during financial crisis Subject: Business administration, Candidate thesis 15 p. Authors: Seyithan Öngörur och Adnan Yari Instructor: Peter Lindberg Date: 2010-01-13 Key words: Nordea, the financial crisis, advice, marketing, customer relationship Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. We also want to give an understanding of what factors may be responsible for the outcome that it may be helpful in future financial crises. Method: A qualitative study was the basis for the study, where three interviews were carried out by the respondents from Nordea Life and Pension. Theory: In this section we have focused on relevant theory and has divided them into different themes, advice, current legislation, marketing, consumption and buying behavior. Conclusion: The study shows that Nordea Life and Pension had a positive growth during the financial crisis and a number of factors are presented that may be the basis for the outcome.Proposal for further research: Since this study was limited to one company it may be intresting to investigate and examine the consuling industry market as a whole affected by the financial crisis. Contributions: This paper has provided an understanding of how Nordea Life and Pensions affected during a financial crisis, based on market share and the factors that may have been the basis for this..
Corporate Social Responsibility - Att stärka ett varumärke
This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.
Etik och censur inom internetfiltrering ? En forskningsöversikt
This paper is a research review in the realm of censorship systems andfiltering systems. It applies ethical considerations to the creation of censorshipsystems bringing forward discussion on the ethics of technology with thepurpose of limiting access to information.There is active research being done in the area of automatic content filteringand censorship systems. These are systems that can filter out undesiredmaterial, typically from the Internet, automatically. Used in some nations,many schools and even mandated in some libraries there are many ethicalquestions raised concerning censorship and access to information.Part of the review concerns the level of accuracy of these systems presentedby researchers in the field and the different approaches used. Reviewedarticles centre around automatic content classification and filtering ofpotentially harmful materials with regards to minors while some relate tocensorship technology in a wider sense.Results show a general lack of discussion concerning the ethics of thetechnology in the research reviewed.
?Celebvertising? : En studie i hur företag använder sig av kända personer i sin marknadsföring
The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.
Förändring av radiocesiumtillståndet i jordbruksgrödor i Gävleborgs, Västmanlands och Uppsala län efter Tjernobylolyckan samt en fallstudie med stallbalansberäkningar på en mjölkgård :
Several radioactive nuclides were deposited in Sweden after the Chernobyl accident in 1986. The greatest attention was given to 137Cs because of its relative long physical half life of about 30 years. 137Cs will be present in nature for more than 100 years before it has vanished completely. When radiocaesium decays to a stable end product ionizing radiation is emitted, which can cause cancer in humans that has been exposed to a high radiation dose. Radiocaesium behaves like potassium and is easily taken up into biological systems.
Effektiv marknadsföring genom segmentering : i ett litet kommunalt bostadsföretag i glesbygd
It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.
Vem är extremist? : En kvalitativ innehållsanalys av statens agglutination av högerextrema och vänsterautonoma grupper
This bachelor thesis is titled Who is an extremist? - A qualitative content analysis of the agglutination of right- and left-wing groups and is written by Måns Hoffsten within the discipline of political science. This essay aims to illuminate in which way the Swedish government has tackled extreme forms of left-wing and right-wing activism during the period 1980 ? 2013. By looking at how governmental policy-suggestions and reports concerning extremism are formulated during this period this essay explores when and how the two groups first started to become a part of the same problem-representation and on what premises this is built.
Småbarnslitteratur sedd ur ett genusperspektiv
The purpose of this Masters thesis is to investigate if gender stereotypes are mediated to children between 0-3 years through books suitable for their age. This thesis concerns books that are available in public libraries. The content will be analysed by using a combination of methods, both content analysis of all the books in our study and a qualitative analysis of a smaller number of these books. With inspiration from both Robert Connell and Yvonne Hirdman and their theories of gender and gender stereotypes, this material was read and we wanted to examine if books for very young children might establish stereotypes. Our analysis showed that many known stereotypes are common in these books.
ATT VARA ELLER ICKE VARA? - En studie om effekter av kongruensnivå mellan personalklädsel och varumärket
Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.