I dagens samhälle syns reklambudskap överallt men allt färre tar emot dessa budskap. För att försöka komma under den så kallade reklamgarden har fokus inom marknadsföring på senare tid skiftats mot innehållet i budskapen. Denna typ av marknadsföring kallas content marketing och det finns idag begränsad forskning inom området. Syftet med studien är att undersöka hur och varför reklambranschen påverkas och eventuellt förändras i och med content marketing som marknadsföringsmetod. Detta undersöks genom intervjuer med fyra personer som jobbar på contentbyråer.

External Thoughts is a studio based project with its purpose to throughworkshops establish contacts and create a dialouge about the content of contemporarygraphic design. The project also aims to apply a design curaticalmethod where the designer is both client and contractor, client and designer.We also wanted to investigate the design content as open-source and examinethe school versus the Internet?s future role in the design and for thedesigner. The project is a collaboration with Rasmus Östgård Ohlson fromBeckmans..

The aim of this essay is to analyze six picture books from a gender perspective. Research and investigations shows that children's literature has a big influence on how young children understand norms and values related to gender identity. It is written in the Swedish curriculum for the non-compulsory school system that the pre-school should counteract traditional gender roles.In this essay, six picture books with stories that take place in a pre-school or a pre-school class are being analyzed. Two of them, according to their market strategy, challenges established gender norms. I have investigated if there are any differences between how the educator as a character and the pre-school are portrayed where a girl contra a boy has the leading role.

The demands on the adult literacy-rate are very high in Sweden. People with reading and writing difficulties may find it hard to fit into the community and to succeed in school. To accommodate the needs of students with learning disabilities, Swedish schools provide easy-to-understand materials. The purpose of my thesis is to examine how easy-to-read textbooks for high school students are different from regular textbooks. The study was carried out using a content analysis and I examined the books according to criteria specified by the Swedish author Torbjörn Lundgren.

In the Western world the interest in science in schools is steadily declining. Focusing on interest is important to encourage students to lifelong learning which is a written purpose of the Swedish curriculum. This literature study examines if biology education outside in nature could be a part of the solution for this problem and the question of issue is how can education outdoor enhance students? interest for biology and what other aspects does this effect simultaneously? The method of block search was selected for addressing this question, utilizing the ERIC and ERC databases. The results show that situational interest increased with outside education due to aspects such as: novelty, hands-on, knowledge acquisition and social interaction.

The thoughts of a common school for all children have been around since the 1800?s but was something that was introduced in Sweden first in 1962. When the curriculum for primary school came in 1980 there was a new concept, a school for all. With a school for all it was aimed that all children should have the right to participation and a common education no matter what needs they could have.During my education I have come across the concept a school for all and that is something that interested me. Today?s curricula and school laws aim to ensure that all children have the right to equal education and inclusion whatever needs you have.The purpose of this study is to find out some pedagogues? thoughts and work around the concept a school for all.

AbstractThe aim of this study is to find out how the central content of the compulsory school curriculum (Lgr11) is handled in three teacher?s manuals for instruction in reading and writing for grade 1, and how these consider interaction and variation in learning how to read and write. Through a qualitative analysis with a hermeneutic approach, the three teacher?s manuals in Swedish for grade 1 were subjected to a close reading. The result shows that parts of the central content of the curriculum are considered, but that it is by studying exercises and texts that these become visible.

The subject of this master thesis is the school library and how we find its potential unutilized. We look at this problem in connection to the democratic assignment that the Swedish school has. The purpose is to elucidate what the democratic assignment consists of and to establish the role that the school library ought to have in this assignment. To describe the democratic assignment we examine and interpret the documents that regulate school and library activities today, including UNESCO/IFLA School Library Manifesto and United Nations Convention on the Rights of the Child. We use critical ideology analysis because we consider democracy to be a sort of ideology and have a critical view of how the school library is used or rather not used in school.

Aim: The purpose of this study is to, referring to Shulman?s pedagogical content knowledge theory (PCK), examine how selected Physical Education teachers, educated in GIH and with a maximum of two years' work in upper secondary school, pursue their education in training theory. Moreover, another purpose is to examine how their education at GIH has prepared them for teaching in this subsection. Questions to be answered:? What are teachers' attitudes to training methods as part of physical education and health in upper secondary school?? In what way, referring to PCK-theory, are teachers working with training theory??In what way do the teachers think that their education at GIH has contributed to their teaching in training theory, referring to the pedagogical content knowledge theory?Method: The study has a qualitative approach and study design consisting of five semi-structured interviews with teachers working with Physical Education in upper secondary school. The selection was made considering that all teachers have been educated at GIH and had a maximum of two years working experience.

Shaping visual stories - content in exhibitions is an essay on how content has been shaped in the two exhibitions "Memento mori" and "Hästen - tyglad, piskad, älskad". The study focuses on how exhibitions can be defined through their content as well as how the exhibitors'different intentions towards the exhibition affect the working process as well as the result. This is put in relation to theoretical models and discussions on ideals in the field of exhibition and what impels these to find an answer to the question: What makes an exhibition?.

School and education are topics that are frequent in Swedish media. The intention of this essay has therefore been to investigate the image of teachers and their profession in Swedish daily press. The overall aim has been to analyze how teachers are portrayed in the debate that followed the TV-show Klass 9A, and by that find how the debate defines the concept of a good teacher. The representation that was found was then compared to earlier studies. The series was shown on Swedish television between January and March 2011.26 articles were chosen and the ambition was to have various perspectives represented, such as different voices and also papers from different areas of the country.

AbstractThe beginning of the 20th century gave birth to quantum physics. Within years it revolutionized material science and converted the theoretical foundations of modern chemistry, and to some extent even biology, to physics? new branch, molecular physics. Merger of relativistic and quantum physics soon led to the development of quantum field theory and a deeper understanding of the elementary constituents of matter. Part of this development found its way into high school textbooks as early as in the 1950s.

The intention of this paper was to study the integration between the students from the introductory class, and the students from a regular class. The school we studied called Arlanda Gymnasium. Where we did a study on what the municipality and the school makes for students at the school to be integrated with each other. And what the school does to achieve the educational goals set. We will also see if the school and the municipality meet and comply with criteria such as school work places.

We want to search knowledge in how teachers with a focus on after-school recreation centre estimate how their own competence is used in after- school recreation center and school and what expectations/apprehensions they have on their profession in the future. In our study we have asked teachers with a focus on after-school recreation center how they estimate that their competence has been used in after-school recreation center during the last three years. The method we have used to illustrate this is the Delphi method Nordänger (2009), where we interviewed eight respondents by e-mail. From the responses, we have found that teachers with a focus on after-school recreation center experience that their skills should get more attention in the school. They want to combine care and pedagogy that supports students' physical, intellectual, social and emotional development.

Schools inspections investigation has shown that most pedagogues are experiencing significant challenges to stimulate students and to invite students to participate and to influence the teaching structure and content. This study is based in the school inspections school questionnaire from 2013 which shows that Vallentuna high school results in two categories stimulation as well as participation and influence gets a low index value compared to all participating school units. Previous research has shown that the field studies creates greater amount of stimulation, increases students? participation and provide experience of a bigger influence. Careful preparations are also important and the right form of field studies.