Corporate Social Responsibility (CSR) has recently become increasingly important for companies to integrate into their ongoing work. CSR is about social, environmental- and financial responsibilities. The tourism industry often involves large impacts especially on environmental and social factors, which is why CSR-work plays an important role according to previous studies. One trend that has increased among Consumers in the tourism industry during recent years is to travel to the lowest possible price. It has for example become increasingly common to book airfare by budget airlines.

This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a ?savings account of trust? between corporations and Consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential Consumers. One of our main findings is that CSR seems to raise the expectations among Consumers. We then compare this phenomenon with the classical theory of the disconfirmation paradigm.

In this essay we have approached the problem with retailer brands that copy marketing leaders to get Consumers attention in the storeshelf. We have sought to explore how much a designed package would change the Consumers opinion of a brand and if this effect is different depending on if the brand is a retailer brand or a market leader. Also we sought to find if this effect would be greater with a salient color on the package. We made a quantitative study and with regression analysis we found that a designed package did have effect on the Consumers opinion of the brand, and that the design with the salient color made the biggest effect..

The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among Consumers has made companies focus on other things than price versus quality. A whole new concept has been brought up to questioning: environmentalism. Consumers demand more organically produced products.

Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

The underlying aim of this paper is to find out how the management and employees in a grocery store on a relatively small community in Sweden is experiencing Technology-Based Self-Service (TBSS), and self-scanning. And how store management and employees experience that the self-scanning ability is received by their respective Consumers. Several open individual interviews were conducted with the administrative head of sales and various employees working at different departments at Coop Forum in Skara In offering self-scanning, we believe that the store provides Consumers with an opportunity to perform their daily purchases by an easy and flexible approach, which we believe will have a positive impact on the entire store visit. A positive store visit, we believe play a major role in Consumers choosing to do their shopping in the store.The issue to be elucidated in this paper is; How do management and employees in a grocery store perceive that self-scanning influence Consumers' purchase and the service the shop offers? Why would a supermarket use self-scanning as part of the service they offer to their Consumers? The report concludes the similarities and differences experienced by administrative sales manager and employees compared to previous research on the subject.

Introduction: A general guideline was introduced on October first 2010 regarding a mortgage cap, limiting the degree of leverage of housing as collateral. Through the new guidelines the marked conditions concerning Consumers? choice of mortgage has changed. The Consumers are limited in the sense that they can?t only use mortgage when purchasing a house.

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for Consumers to gain trust in the mobile environment.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and Consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the Consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the Consumers and the cost for the different types of web marketing.

Smartphone applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for communicating with Consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the involvement in a product category affects Consumers' intention to use a retailer-branded smartphone application during their shopping trip. Drawing upon recent IS-literature with models TAM and UTAUT, our results indicate that product category involvement constitutes an important factor on the intention to use a retailer-branded smartphone application. By viewing involvement as a multidimensional construct, our study shows that the degree of hedonic and expressive value a product cateogry provides Consumers with has important effects on intention, and these relationships are not moderated by Consumers' age.

In Sweden, all milk needs to be pasteurized. Unpasteurized milk [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized. Despite these risks, many consume OPM.

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as Consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as Consumers..

The interest for locally produced food has increased the last couple of years, and some Consumers have a willingness to pay a premium for niche products like locally produced food. At the same time it seems like the Swedish pig production are in a negative development period. This study tries to see if locally produced pork could be a possible factor which might affect producers in the county of Västra Götaland views on different aspects regarding their production. Consumers of pork and their point of view regarding locally produced pork were also studied. Surveys to Consumers and producers were constructed. Although previous studies claim the opposite, in the two locations (Högsäter and Uddevalla) where the consumer survey were performed, there were more men than women that always bought locally produced pork.

This study aims to explore how self scanning affects Consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects Consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could affect their buying behavior, especially when it comes to impulse purchase. Furthermore customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and Ferrells impuls model from 1998 as a theoretical platform where we examine disparities between self scanners and non self scanners.

Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 Consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when Consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the Consumers choice to buy organic products are offers, displaying and advertising.