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1847 Uppsatser om Consumers perception - Sida 66 av 124

Primärvårdschefers uppfattning om arbetet med patienter med risk- och missbruksproblem

The Purpose of the study was to highlight the primary care managers' perception of the barriers and opportunities in the implementation of the national guidelines for harmful drinking and alcohol abuse in KalmarCounty. The data was collected by questionnaires which were directed to all primary care managers in the county. The response rate was low, 40%. The data collection was complemented at a later stage with a non-response analysis. To analyze the results implementation theory with following terms were used: wants to, understand and know.

Kreatörers försörjning - En modell för värdeutbyten i de kreativa näringarna

That many creative workers have uncertain and uneven incomes is well-established, but how or why they make a living is not. This paper examines the elusive value exchanges between creatives, buyers, consumers, and other economic supporters, and offers a model of how creatives make a living. By mapping income statistics of Swedish creatives together with in-depth interviews some patterns emerge. This, combined with Bourdieu's theories of social, cultural and symbolic capital, and Knorr's objects of sociality, forms a basis for a structured model of value exchange. The paper shows how creative workers create economic and non-economic capital (capitalization), how they advertise this capital (signaling), and how they convert between different types of capital (conversion) in order to make a living.

Simulerad interaktiv arbetsmiljö : Från teori till design och implementering

This is a thesis on D-level. In a previous course, at our program Computer Science, we came up with an idea of how to improve/complement training for new employees who are situated in a stressful workplace at companies who are in a constant need of rehiring. We developed this concept and came up with an idea for a simulator that could train staff as well as relieve stress and tension for new employees. The idea matured and became a Serious Game simulator based on a dual-wield Wii-controlled PC-based simulator with Bluetooth support.The purpose of this paper is to produce a design concept for a simulator as well as conducting research on the topics: mental and physical learning abilities, psychomotor abilities, visual perception, hand-eye coordination, confidence, simulators and Serious Games. The conducted research will be the foundation for the design concept which will be implemented in our co-workers', Henrik Djerf & Daniel Gomez-Ortega, prototype.

Den estetiska butiksmiljön - En explorativ studie av miljöns inverkan på konsumenten

Denna studie skall skapa djupare förståelse för hur den estetiska miljön i en livsmedelsbutik uppfattas av kunder. Vi ämnar undersöka vikten av faktorer såsom färg, ljus, ordning och komplexitet för att nå kunskap om hur de påverkar konsumenten samt hur de kan kombineras för att ge konsumenter ett positivt helhetsintryck av butiksmiljön. Det vi kom fram till var att om färger varieras med klara skillnader och begränsningar i antalet nyanser, samt våglängder i huvudsak från den varma delen av ljusets spektrum så finns det enligt respondenterna i denna undersökning goda chanser att skapa en lockande miljö. Vidare bör varorna vara bra upplysta, gärna med punktbelysning, och ljuset bör vara vitt eller av varmare karaktär. Vad det gäller ordning och komplexitet så finns inga klara preferenser hos respondenterna.

Stadsrum representerade i VR : Examensarbete i Informationsdesign med inriktning mot Rumslig gestaltning

Detta är ett examensarbete inom informationsdesign med inriktning mot rumslig gestaltning. Syftet med min undersökning var att ta reda på hur ett kvarter i Eskilstuna kan formges till virtual reality (VR)-mediet, så att det går att få en upplevelse av hur en stadsplanering skulle kunna se ut om den genomfördes i verkligheten.  Resultatet från min studie är grundat på, prototyping, intervjuer, och en enkät. Min undersökning visade att för att det ska gå att få en upplevelse av ett stadsrums utseende efter en nybyggnation, bör representationen formges efter tänkt målgrupp och budskap. Felaktiga eller för många informationsgivande detaljer kan leda till att fokus hamnar på information som inte är nödvändig, eller till och med felaktig, för att förstå hur kvarteret kan komma att se ut efter en nybyggnation.  För lite information om olika detaljer eller för låg detaljrikedom kan leda till att representationen blir svårtolkad. Min undersökning visade också att visuella detaljer som är svåra att formge, bör kompletteras med t.ex.

Psykometriska egenskaper och prediktiv validitet hos den svenska versionen av Reumatoid Arthritis ?Work Instability Scale (RA-WIS)

Background: To wait on an emergency department is a reflected and well-documented problem. Thou it´s mainly due to a patient perspective should also nurses' perspectives be significant to obtain a faceted perception of the phenomenon.Aim: The purpose of this study was to describe how nurses perceive the phenomenon of anticipation of a somatic emergency department.Method: The analysis was performed using a phenomenological approach. The study was conducted in a medium-sized hospital in southern Sweden, during the latter part of 2005, and had a qualitative approach based on a lifeworld perspective. Data collection consisted of written stories from twelve nurses.Results: The results indicated that the waiting was the scene of the expectations. These expectations led to dilemmas, powerlessness and frustration, the more the phenomenon was allowed to stand.

Snedrekrytering och mansdominans som organisationskulturellt fenomen

The purpose of this paper is to present a possible understanding of why the company Tekola is segregated according to sex. In accordance to this purpose, an understanding of how the segregation affects the employees in relation to power, values and possibilities is discussed. The theoretical understanding is that the organization of men and women within Tekola is done in close connection to creation of the meaning of gender in Tekola. This, in turn, affects and is affected by the recruitment to and within the company. Through the study of statistics from a survey, five interviews with employees and former employees and Tekolas? equality plan, we are able to see the possible existence of a glass ceiling, and a culture of homosociality, which affects the possibilities of women to enter the company and also to gain full entrance to power-positions in a negative way.

En Kock i Spåret - En kvantitativ studie om effekten av inkongruenta sponsringssamarbeten på hög- och låglojala kunders respons till varumärken

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

Virtuellt ledarskap i näringslivet: Hur affärssimulering kan skapa kompetens, samsyn, och ökad ekonomisk förståelse i en organisation

The purpose of this thesis has been to explore the topic of business simulation from a theoretical foundation in social constructivism and theories concerning leadership as the management of meaning. The most important findings are that business simulation can be used for strategical leadership by management to create a common vision in the organisation members, which affects their perception of the business and the decisions and actions they make, which in turn can lead to a more efficient organisation that becomes better at meeting set goals. This can be viewed in different ways from different theoretical viewpoints: as inducing targeted changes in mental models to create changes in decision making and actions; as a secondary socialization process where the vision of management is externalized as a business simulation that is in turn internalized by the organisation members that participate in the business simulation, or as a way to frame and define the reality of the organisational members which creates a shared reference point against which a feeling of organisation and direction can emerge. In the future, business simulations may become increasingly used by organizations to create a common vision or to communicate a new decision to the organization members..

Mobbning i skolan : En studie om elevers relation till mobbning

According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied.

Det digitala skolbiblioteket. En möjlighet för utveckling av såväl verksamhet som yrkesroll?

The aim of this paper is to study if implementation of a school library management system called FreeLib has created favourable conditions for the school librarians to cooperate with other professions and become a more forward working place. I have studied relevant literature about school libraries, organisation, digital libraries and documents that regulate school and library activities today as well in the past. In order to fulfil my purpose I have done a qualitative survey with six school librarians from Swedish primary schools with pupils at the age of 6 -16 years old. To identify strengths, weaknesses, threats and opportunities I found in the material I used a method called SWOT analysis. According to this study the use of the digital FreeLib system has developed a better teamwork between school librarians at different schools.

Särbegåvade elevers uppfattningar om sin matematikundervisning : En intervjustudie på grundskolan om hur särbegåvade matematikelever upplever sig inkluderade i matematikundervisningen

Studien syftar till att undersöka hur särbegåvade elever i matematik upplever sig inkluderade i matematikundervisningen. Inkludering har i studien betraktats ur tre aspekter, rumslig, social och didaktisk. Undersökningen har genomförts genom att sex lärare har intervjuats och därefter tretton av deras elever. Det är elever som lärarna uppfattat som särbegåvade i matematik.Lärarna har motiverat sina urval av elever med hjälp av egna kriterier, som till stor del kan kännas igen i Krutetskiis förmågor, med vilka han beskriver de särbegåvade eleverna.Eleverna upplever att de är rumsligt och socialt inkluderade i den matematikundervisning som de varit del av under sin tid i grundskolan. Däremot finns det indikationer på att flera elever inte alltid känt sig inkluderade didaktiskt, de upplever inte att de fått arbeta med uppgifter som är avpassade för dem.                                                                                 .

Varning för snabblån - En studie om effekter av varningar i rörlig marknadsföring av snabblån

Payday loans are becoming a challenge of increasing gravity for society. Statistics show that the number of young adults with financial issues related to such loans has been growing over the past few years. Despite efforts to halt this trend, little is changing. Government mandated warning labels in commercials are typically used to inform about the risks associated with the consumption of certain goods and services, such as alcohol and tobacco. Despite issues related to payday loans, there is currently no legislation in Sweden mandating the inclusion of warnings in marketing of such loans.

"Ja jag tänker nog på ett helt annat sätt" : En kvalitativ studie av socialhandläggares syn på sin yrkeskunskap i arbetet med hedersrelaterade ärenden.

In the aftermath of three high-profile honor killings the social service administrators became strongly criticized for their lack of skills and knowledge when it comes to dealing with honorrelated cases. In order to fix this lack of knowledge and to respond to the criticism from the society, the Swedish government allocated resources to train administrators in social services to improve their knowledge of honor-related violence and know how to handle clients who are victims of honor-related crimes.The aim of this study is to examine how social service administrators perceive their professional knowledge regarding to their work in honor-related cases. How they perceive their competence and discretion in relation to the work of honor-related problems and their perception of what resources the organization has to provide training and skill development in this area. The study shows that the social service administrators experience that there has been a development of knowledge in some areas regarding their work with honor-related cases but that there still exists an uneven distribution in terms of knowledge between small and large communities in Sweden..

Nesligt våld mot kvinna : En undersökning kring synen på kvinnor som blivit våldtagna i Karlstad perioden år 1900-1943

The purpose of this paper is to examine the early 1900s approach to women who have been raped in Karlstad and how you looked at rape during this period. I have used criminal case files from the Karlstad criminal police to examine. The actual study is set up in that way that I have tried to answer my questions through case studies that have been categorized in three type?s perpetrators and three types of victims. The three types of offenders who I am using are the "the naughty young man," "the violent worker" and "the drunken man".

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