The purpose of this work is to find out how present manager contracts are set up in Landstinget Västmanland (the county council of Västmanland), explore managers? perception of these contracts and why managers have chosen leadership. The work has also reviewed the question if managers need to have a relationship or expertise to the activities they lead and which qualifications are needed in such case. The survey was conducted in two divisions in which nine interviews were held with managers at all levels. In addition to this a questionnaire including the 87 managers in the divisions were held.

Uppsatsens syfte var att belysa och analysera debatten om DAMP. De frågeställningar som skulle besvaras i uppsatsen var: · Hur ser kontroversens utveckling ut? · Hur kan kontroversen förklaras med hjälp av kontroversteorin?För att uppnå detta syfte och besvara frågeställningarna har artiklar om DAMP-debatten som publicerats i dagspress, specialpress eller fackpress analyserats och tolkats med hjälp av kontroversteorin. Debatten har studerats diakront (som en process över tid; utvecklingen mellan 2000 och 2004) och synkront (sociala, teoretiska och psykologiska faktorer som påverkat debatten har analyserats). Undersökningens resultat visade bland annat att DAMP-kontroversen har uppkommit på grund av oenighet angående fenomenet DAMPs natur och orsaker, samt kombattanternas olika vetenskapliga utgångspunkter och den påverkan teori och tidigare erfarenheter har på forskarens perception och tolkning.

This study was designed to describe and understand how children perceive and explain mathematical situations. During our work based training we have met several students who have been insecure in the subject of mathematics and therefore come to think that it's difficult and boring. The questions we have asked ourselves are why and how this insecurity occurs. In preschools around the country teachers actively worked to create opportunities for children to meet and discover mathematics. The question is whether the teachers are aware of how children perceive mathematics and how children think in mathematical situations. We chose to conduct a qualitative study using different methods of data collecting in order to approach the children's world.

This Bachelor?s thesis is about bossless organizations. We have observed that the hierarchical structure that the majority of organizations is structured by today is a remnant of a time long gone, and can be an obstacle for independent thinking and responsibility inside organizations. We want to question the accepted perception that an organization is best structured in a hierarchic form.The purpose of the thesis is to provide an understanding of how a bossless organization works and to give a concrete explanation of the consequences of this kind of organizational structure.The thesis is of a qualitative nature and is designed with an inductive approach at an organizational level. We conducted a case study on a bossless company and supplemented this with secondary sources from three other bossless organizations.It concludes that the bossless approach can work and that there are a number of advantages to benefit from it.

För att påverka försäljning av mat och dryck använder restaurangen menyn som försäljningsverktyg. I uppsatsen diskuterades möjligheterna till ökad försäljning av mat och dryck genom att påverka gästens val med hjälp av placering samt färgval i en restaurangmeny.Syftet med undersökningen var att ta reda på hur färgsättning samt produkternas placering i en à la cartemeny påverkar restaurangens försäljning av mat och dryck.I metoden tog uppsatsförfattarna upp tillvägagångssätten som utförts för att få in materialet. Sökandet i databaserna där urvalet av de vetenskapliga artiklarna med hjälp av inklusions- och exklusionskriterierna redogörs.En av artiklarna hävdar att placeringen i en restaurangmeny kan påverka försäljningen medan två andra artiklar inte kunde finna någon direkt koppling. Det framgick att en restaurangmeny har avdelningar som gästen ägnar mer och mindre uppmärksamhet mot. Hur gästens val påverkas genom färg är en viktig faktor att använda sig av då restaurangen vill vara effektiv.Genom färg går det att påverka restaurangens försäljning.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

This essay will discuss the process of drawing a restaurant ? the position of the house lot, requirements from the authority and architectural quality.During the summer months are many people celebrating their spare time in the beach in Jönköping, by the shore of Lake Vättern. There is some existing buildings in this area that is not used by a general public. In cooperation with the municipality of Jönköping and a person who wants to operate a restaurant on the beach, is this essay a proposal of how this part of the shore of Lake Vättern can look in the future.The focus of the work is to design a restaurant. This is made on the basis of the interviews that have been made with the operators of the area and a thought building, and from the existing rules of the performing and designing of a restaurant.The planned restaurant is placed in an area where it today is a public toilet.

The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.

AbstractThe aim of this essay is to bring understanding to one of the problems theinternationally adopted in Sweden might face, the identity dilemma. In order to do so, a theory of identity construction, Constructionism, is used. This theory says that the construction of identities is a constantly continuing process, influenced, not only by our own perception of ourselves, but also by how we are viewed and treated by otherpeople.Given this theoretic starting point, an examination of the adoptees? everydayencounters in the Swedish society is made, using an autobiography, a biography, a collection of interviews, and newspaper articles. The result shows that the internationally adopted, although they are Swedish both by mind and by law, experience that they have been, and sometimes still are, confronted with strong attitudes such as racism, prejudice and stereotypes.Furthermore, those who experience the identity dilemma often refer to how they are perceived by ?the others?, or to what the encounters with ? the real? Swedes have been like.

Syftet med studien var att ta reda på om det går att predicera medarbetares livstillfredsställelse, psykosociala välmående och upplevd relation till närmaste chef utifrån chefers emotionsperception och emotionsreglering. Detta gjordes genom att 38 chefer utförde ett datorbaserat emotionsperceptionstest samt besvarade Emotional Regulation Questionaire. Deras närmaste medarbetare bestående av totalt 213 stycken fick sedan besvara en enkät bestående av delar från Satisfaction With Life Scale, SF-1 och QPS Nordic. Studiens huvudresultat visade att generaliserat kan resultatet från emotionsperceptionstestet och det självrapporterade användandet av omvärdering av känslor hos chefer förklarar 28 % av skattningarna på Satisfaction With Life Scale hos medarbetarna. Resultaten diskuteras i termer av att chefer skapar en positiv atmosfär på arbetsplatsen, identifierar sociala problem och löser konflikter effektivare när de är skickliga på emotionsperception och omvärderar sina känslor..

An inquiring study of literature has been conducted, about the human colour perception (theimpression of colours). The colour has been examined, both as conscious and subconscious signal,and reasons for it?s influence have been exammed.The practical parts of the degree project have been carried out in active collaboration with thecustomer, The Association Hedemora Assistansservice (HASS), which offers handicapped persons astimulating spare time by personal assistance. A graphical profile-programme and an informationfolderhave been produced, easy received by both handicapped (with defective vision) and normallysighted persons. The graphical profile-programme was made in collaboration with the customer.Concerning the information-folder HASS took the main responsibility for the choice of photographswhile layout, text writing, colour-reproduction, original-production and connecting printing workswere made independently.

Denna studie syftar till att undersöka korrelationen mellan perception av tonhöjd och fonologisk medvetenhet hos barn i förskoleklass. Den undersöker också genom en interventionsstudie, med drag åt aktionsforskning, huruvida detta samband kan stärkas av regelbundna övningar i tonhöjd under sju veckor. Idén till studien kommer ur en vilja att undersöka hur musik kan användas språkutvecklande, för att kunna skapa varierande lärmiljöer. 19 barn ingick i interventionsgruppen och 18 barn på samma skola bildade jämförelsegrupp. I varje klass undervisar två lärare; dessa, samt skolans musiklärare, var involverade i interventionen.

Socialstyrelsen beskriver en kommande brist på operationssjuksköterskor i Sverige, samtidigt visar statistik av antal ansökningar till specialistutbildningen att färre sjuksköterskor väljer inriktningen operationssjuksköterska. I litteraturen beskrivs operationssjuksköterskans yrke som dolt för utomstående, och det kan vara en orsak till det låga intresset att välja yrket. Syftet med denna pilotstudie var att beskriva sjuksköterskors uppfattningar om operationssjuksköterskans yrke. Studien är genomförd med kvalitativ induktiv ansats som en intervju med öppen ingångsfråga. Data är analyserat med manifest innehållsanalys.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.