Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals, whether they be financial or strategic. Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore.

Postnatal depression (PND) is a condition which affects about 8-15% of recent parents. The cause of PND is unknown but several underlying factors have been purposed through different studies. This descriptive literature review aims to illuminate the parent?s situation when the mother is affected with PND. In search of literature, the databases Medline (via PubMed), Academic Search Elite, Cinahl, PsycINFO, PsycARTICLES and SweMed+ were used.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

The purpose of this paper was to look at the perception of self-determination for adults with intellectual disabilities from their perspective. We wanted to examine the experience of the space available for self-determination in some key areas of life, and how their own thoughts and ideas have been addressed by others. Through interviews with six people with intellectual disabilities, we have found that a single definition of self-determination is elusive. The key seems to be that you get the opportunity to do what you want, to have your voice heard and to receive and take responsibility. The space for self-determination is perceived by respondents as both large and small.

Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

Although Sweden is considered to be in the lead concerning an open-minded perception of the lesbian, gay, bisexual, and transgender (LGBT) population, very little attention has been given to the elderly within this target group. The elder LGBT population?s got special needs that haven?t been made sufficiently visible, neither as a research field, from social institutions nor from the LGBT movement itself. This study has described the target group's specific needs, based on the results of a focus group consisting of older LGBT people. Their experiences and stories have given an idea of what adjustments must be made to satisfy their specific needs.

A large part of research about libraries and library buildings in Sweden has been focused on how the building looks not how it functions with the library. The aim with this master?s thesis is to study how a library building is functioning and how its users are experiencing it. This is studied in three libraries, Kungliga tekniska högskolans bibliotek, Sambiblioteket in Härnösand and Vitterhetsakademiens bibliotek. With the questions of how they were planed, what did the libraries want from the new building and which of these demands were realized.

This thesis analyses how romanies look upon schooling and how they reflect upon the possibility of getting an education. Many inquiries relating to romanies have been published in Sweden but very few are based on fieldwork among romanies. The aim of this thesis is therefore to through fieldwork focus on how romanies themselves look upon their educational situation.The main questions for this study are: How is the image of romanies as a problem constructed in school? How are romanies separated from other students? How is the interplay between romanies and school representatives formed? How do romanies look upon the possibility of getting an education and does their perception differ from the usual official apprehension?An important conclusion concerns how social workers and teachers continuously categorize romanies as different. The group is constantly differentiated from other ethnic groups and is often the target of integration projects.

Self-harm is common among young people in Sweden. Therefore people who work with these young people need to have knowledge about self-harm to be able to provide the right help. The aim of this study was to investigate how the individual experience self-harm, and how this could be understood. The empirical material has been based on consisted of 28 life stories. 24 of them were written by women and 4 by men.

Mirakelkursen är ett verk som definierar orsaken till projektion som skulden över tron att man har separerat sig från Gud eller Ettheten. Det ingår i Etthetens karaktär att detta är omöjligt att göra. Helandet av denna skuld tar bort orsaken till projektionerna och den verkliga världen uppenbarar sig. Projektionen är till sin karaktär en psykologisk lögn och är enligt Jung orsaken till emotionella affekter. Frågeställningarna är följande: Hur beskrivs psykets projektionsmekanism i Mirakelkursen? Är Mirakelkursens beskrivning av projektion förenlig med Jungs beskrivning av den? Är den en avvikelse från Jungs definition eller en naturlig följd av den? Vad är implikationerna av förståelsen av projektion, för vårt sätt att betrakta världen?.

Mirakelkursen är ett verk som definierar orsaken till projektion som skulden över tron att man har separerat sig från Gud eller Ettheten. Det ingår i Etthetens karaktär att detta är omöjligt att göra. Helandet av denna skuld tar bort orsaken till projektionerna och den verkliga världen uppenbarar sig. Projektionen är till sin karaktär en psykologisk lögn och är enligt Jung orsaken till emotionella affekter. Frågeställningarna är följande: Hur beskrivs psykets projektionsmekanism i Mirakelkursen? Är Mirakelkursens beskrivning av projektion förenlig med Jungs beskrivning av den? Är den en avvikelse från Jungs definition eller en naturlig följd av den? Vad är implikationerna av förståelsen av projektion, för vårt sätt att betrakta världen?.

Amning är viktig ur många aspekter. Om amningen inte fungerar kan det få känslomässiga konsekvenser för den nyblivna modern och anknytningen till barnet kan också påverkas negativt. Tiden för nyblivna mödrar att tillgodogöra sig amningskunskaper och -färdigheter på BB har minskat på senare år då vårdtiden har kortats. Syftet med denna litteraturstudie var att undersöka nyblivna mödrars upplevelse av amningsstöd på BB. Elva vetenskapliga artiklar granskades och bedömdes.

Ambitionen med uppsatsen är att medvetandegöra läsare om konsumtionskulturen och hur den kan påverka individers identitet. Forskning visar på att vi lever i en konsumtionskultur som påverkar människors identitet och vilka sociala konsekvenser detta kan skapa. Syftet är således att öka förståelse för hur studenter upplever konsumtionskulturen. Studien är av en kvalitativ art med hermeneutik som metodansats och har genomförts med stöd av åtta intervjuer av studenteter på Högskolan i Halmstad. Empirin har tolkats utifrån teorier om konsumtionssamhället (Bauman), interaktion (Goffman) samt respektabilitet och kapital (Skeggs & Bourdieu).

The purpose of this study is to achieve a greater understanding of the perception of the use of Special Educational Needs Coordinators? (SENCOs?) competence in school. The informants of this study are the director of the school district, two principals and six teachers in two schools in a municipality in Sweden. The method used for this study is qualitative interviews, and the results have been analyzed using perspectives on special education. The results show that the director of the school district has one ideal view of SENCOs working close to the principals with supervision of teachers, school development, administrative tasks etc.

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.