Problem formulation: What factors influence the customer?s choice of bank? How is the customer loyalty towards the customer?s current bank?Purpose: The main purpose is to see what factors are definitive to the customer?s choice of bank and how strong the customer loyalty is towards the bank. It is also interesting to see whether customers who are satisfied with their current bank may still consider switching to something else.Method: The method is both qualitative and quantitative methods of data collection, with main focus on a quantitative survey. The qualitative part consists of interviews with a smaller focus group to receive a deeper insight of the consumer?s thoughts regarding the main purpose and problem formulations.Conclusion: The main factor when choosing a bank is recommendations from family or friends.

In the expansion rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today?s trademark law defines a trademark as something that can be graphically reproduced. Trademarks can there for contain names, words, numbers, letters or the shape of the goods itself or the packaging.

Det här är en studie i om bilder i dataspel kan förändra uppfattningen om antalet ljudsekvenser som spelas upp. Faktorerna som har ändrats i varje test är förhållandena mellan antalet ljudsekvenser och antalet bildobjekt som presenteras. Flera olika ljud skapades till undersökningen, som skiljde sig i karaktär i syfte av att ge mer nyanserade resultat. 20 personer gjorde test där de fick lyssna på ljud med och utan koppling till bilder. De blev sedan tillfrågade hur många ljudkällor de kunde höra.

In this project an iPhone application for storing food and drink experiences was developed with focus on an easy interaction design. The already existing market of similar applications were studied and evaluated to extract their positive and negative features. Interviews with experts within the food and drink business where made in the pre study to get a good perception of how to divide and categorize the sections in the application. To optimize the usability, workshops with potential users with different technical experiences where continuously held during the development of the design.During the development two variants of development environments where evaluated. The final result of the application was developed in the environment that made the best impression and seemed to be the best alternative.The resulting product has a thought out design meant to be easy to understand, even for the first time users.

Telepresence production handlar om att kommunicera med video och audiobaserad teknologi i realtid över distans och att generera en känsla av närvaro fastän man fysiskt är på olika platser. Forskningsområdet är ett tvärvetenskapligt ämnesområde som innehåller datalogi, socialpsykologi, kognitiv psykologi och perception så väl som konst och storytelling. Den här uppsatsen behandlar främst den process som utformning av ett videomedierat möte innebär. Det finns olika variabler som sägs påverkar upplevd närvaro, men då människors upplevelser är subjektiva är det en stor utmaning att söka generella slutsatser. Uppsatsen är avgränsat till att endast behandla yttre faktorer.

Detta examensarbete undersöker vad som utgör effektiv visuell kommunikation. Litteraturstudier om kommunikation och designprinciper har utförts. För att få fördjupad kunskap har ett säljmaterial i form av en broschyr tagits fram åt ett företag där kunskap om effektiv visuell kommunikation applicerats. Detta har utgjort examensarbetets praktiska del. Arbetet har utförts efter Petterssons (2002) modell och resulterat i en broschyr med pop up- funktioner.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

There are over 1,5 billion Muslims living on earth and the religion is one of the world´s most increasing. Sweden is a country with a cultural diversity where about 300 000 Muslims lived in 1999. Today, the requirement for knowledge about caring for Muslims and the need of culturally competent nursing care are increasing.The aim of this study was to define cultural factors which the nurse has to recognize to be able to give culturally competent care to the Muslim patient. The method that has been used was a The Sunrise Model, which illustrates Leininger´s theory of culture care diversity and universality, provides a theoretical framework for the study. The results are presented on the basis of Leininger´s three cultural factors; cultural values, beliefs and lifeways.

In this thesis my purpose is to study the mechanisms and discourses that are the foundations for identification processes, in a contemporary society characterised by increased mobility. By means of a fictitious life history, I relate to this problem constantly through the work. At the beginning of the essay I discuss the traditional, western, philosophical view of the self and its surroundings, which eventually leads me to focus on the theories of the sociology of knowledge. From this perspective I choose to examine globalisation processes and mobility, to create an understanding of how these two, changes the circumstances for the individual identification. In my concluding argument I stress that all research or all studies concerning identification processes must take into account that these identifications always take place with regard to time/place which also means, that it takes place both in real space and in imaginary space.

In this essay I?ve chosen to do a comparative analysis of the two films Män som hatar kvinnor (Niels Arden Oplev, 2009) and The girl with a Dragon tattoo (David Fincher, 2011) based on feministic theories. I have done this with the intent of comparing the two versions way of viewing the woman. The analysis is based on my own questions, observations and interpretations, and has a hermeneutic approach.My conclusion is that ?The girl with at Dragon tattoo? is closer to Stieg Larsson?s original story that both films are based upon, though the Swedish film Män som hatar kvinnor has got more of a feministic purpose.

The purpose of this study was to describe, understand and analyze the thought behind the perception amongst pedagogues´ on multicultural work in preschools, based on an intercultural perspective. In this study, I questioned the pedagogues´ view on the work in preschools that prepares children for a life in a multicultural society and also the way they describe the cultural challenges.The study was accomplished and questions were answered by studying current literature and previous research in the field. I also interviewed four pedagogues from two different preschools located in separate areas.This study shows that many opinions that pedagogues expressed in the interviews can be traced back to an ?us vs. them? perspective, in which your own culture, the Swedish one in this case, is the most critical and should receive the greatest attention in preschool.

Syftet med studien var att studera hur typsnitt uppfattas, och särskilt hur dessa uppfattningar påverkas av illustrationer med varierande innehåll. Stimuli skapades genom att kombinera 3 olika illustrationer och 5 olika typsnitt, totalt 15 stimuli. Försöksgruppen bestod av 18 personer, 11 kvinnor och 7 män. Åldersspannet var från 22 till 67 år. Deltagarna fick individuellt markera på skattningsskalor hur varje stimuli uppfattades, efter 7 olika dimensioner.

Normally when purchasing a trip, an airline, a travel agency and a traveler is included in the purchasing process. Mostly a travel agency acts as an intermediary between the airline and the traveler. The travel agency is not considered to have any major part to the contractual relationship, usually the purchase agreement is considered to be covered by the airline and the traveler as the main parties. This is essentially the view shown from a legal perspective on the specific area. The application of legal provisions on the travel agency?s legal status may nevertheless bring a certain amount of ambiguity in the interpretation.

The purpose of this study is to explore students? perceptions and experiences of the school-subject Swedish. Ten qualitative interviews with students in school year nine have been carried out and the results of these interviews constitute the basis of this study. The result shows that students have a straight-forward attitude towards Swedish as a school-subject. The students identify skills such as reading, writing and speaking, and work in school mainly concerns perfecting these skills. The students think of Swedish as a subject with a clear purpose and find it important and useful. The result also shows that the students want grading for the purpose of further motivation.

Syftet med vår forskning är att öka förståelsen för hur individer uppfattar och tolkar en logotyp och hur detta överensstämmer med företagets strategi för deras visuella identitet. Vi har använt oss av en kvalitativ metod med ett induktivt angreppssätt. Vår empiri har samlats in genom intervjuer som sedan legat till grund för det fortsatta arbetet. Vår empiri utgörs av intervjuer med tre stycken art directors, en copywriter och en projektledare från tre stycken olika reklambyråer. Dessutom har vi intervjuat 15 stycken respondenter.