Denna uppsats diskuterar utifrån paradigmbegreppet och Torben Grodals kognitiva filmteori huruvida naturvetenskapligt influerade empiriska metoder - exempelvis ögonrörelsestudier - är tillämpbara inom filmvetenskapen. Uppsatsen reder inledningsvis ut paradigmbegreppet och diskuterar vad användandet av detta begrepp har fått för konsekvenser för humanioras del. Därefter avhandlas hur filmvetenskapen traditionellt har behandlat åskådaren och Torben Grodals teorier diskuteras utifrån deras tvärvetenskapliga potential. Slutligen refererar uppsatsen till ett antal naturvetenskapliga artiklar om ögonrörelsestudier på ett filmmaterial och några konkreta forskninsförslag presenteras..

The project Design analysis and proposals of plastic screw caps in Australia was performed at Högskolan Dalarna incooperation with University of Western Sydney, Australia. The Swedish company Tetra Pak, in Lund, were assigner forthe project that was performed 2006-2007. The commission was to do a survey about the packages for non-carbonateddrinks in Australia. The bottles had to be plastic, able to open in one step and with focus on the caps.The project has result in design analysis and a new proposal of a plastic screw cap for the Australian market. Sixbottles were choosen and they were all testet on 20 consumers each with a Likert-scale test.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand www.expressen.se. The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable..

The purpose of the study was to describe the patients? perception of and the dental hygienist students? knowledge regarding bad breath (halitosis) in a University educational clinic in Kristianstad. The study is based on a waitingroom survey (n=100), and a studentpoll (n=40).The result of the patientpoll showed that 58 % felt that they rather would not talk about bad breath, and that 44 % found it that embarrassing to talk about. However 81 % experienced that they were bothered by bad breath from other people. The majority 98 % felt that it was important to smell good from the mouth and 90 % would appreciate if someone could spoke to them that they had bad breath.

Bakgrund: Cancer är en sjukdom som drabbar 48 600 personer i Sverige. Av dessa väljer 50-70 % att vårdas palliativt i sitt hem. De patienter som vårdas palliativt har behov av en bra symtomlindring och god kommunikation med vårdpersonal. Syfte: Syftet med studien var att undersöka vilka behov patienter med cancer har som vårdas palliativt i hemmet. Metod: Metoden som använts var en litteraturstudie.

Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.

According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at least had so historically. But how does PR vs. art galleries´ own marketing (art brochure) affect the view and price consideration of art and artists for non-expert art spectators? After performing a large quantitative study, we can conclude that PR has negative to no affect on the view of art and the artist compared to the case when the spectator did not receive any information prior to viewing an art piece.

The aim of this study is to examine the factors that motivate people to seek employment at a start-up company. We have conducted a qualitative study by interviewing ten people at six different start-up companies in Stockholm. Empirical findings show that the interviewed are mainly motivated by the possibility to work with challenging work tasks and the possibility to influence and acquire responsibility. Furthermore, status and other self-fulfilment factors such as building something from scratch that can create value and the possibility for a potential ownership is also contributing to the interviewed motivation to seek employment at a start-up. Factors such as an attractive labour market and a possibility to take a temporary break from the university, have contributed to the overall low risk perception of working at a start-up company.

DAMP står för Dysfunktion ifråga om Aktivitetskontroll och uppmärksamhet, Motorikkontroll och Perception. Enligt forskarna finns det minst en elev i varje klass som kan ha DAMP. Handikappet innebär funktionsstörning inom många olika områden och av olika hög grad, därför finns det stora skillnader i de symptom som dessa barn uppvisar. Genom kunskap och förståelse för barnets handikapp kan man som lärare underlätta barnets skolgång. Det är skolans ansvar att se till att de barn som uppvisar problem av DAMP-symptom får den hjälp de behöver.

The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

Hunger is a problem in some parts of the world (www, FAO 1, 2012). The lack of food is often a result of insufficient knowledge in soil fertility management (Röing de Nowina, 2012). Ongoing hunger and malnourishment are quite prevalent in Sub-Saharan Africa and are often combined with poverty (www, FAO 1, 2012). Farming is the most common occupation in this area and the farms are often small-scale farms with subsistence crops and a few cattle. The farmers who operate these small-scale farms are economically a weak group.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.