The thesis concerns itself with studying the effects private brands has on the Consumer?s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study?s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. The study concludes that both the utilitarian and the hedonic Consumer decide what to buy before entering the store, whereby a low degree of needs arise in the store.

The thesis provides with the broad overview about the Consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that Consumer gender influences does not influence the perceived brand personality gender. However, it also shows that Consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

The purpose of this thesis is to contribute to a further understanding of the complexity in green Consumer behaviour by examining how and why individuals priorities values, personal norms and identity in green Consumer behaviour. The thesis employs a qualitative approach with an abductive strategy. The empirical data was produced through in-depth interviews with green Consumers. Based upon the empirical findings and theoretical concepts, a conceptual model was introduced to illustrate how Consumers prioritise between several values when assessing green products. The prioritisation is dependent on internalised values as well as the product function and the need that the Consumer seeks fulfilled.

Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium Consumer product..

Several studies show that the clinical reality in psychiatric care does not correspond to the demand of Consumer participation from a variety of policy documents that has been produced recently. Studies also show that there is a lot to do in improving, patients with sever mental illness, becoming more involved in their own care. The nurse has a central role in this work. The Norwegian nursing theorist Jan-Ka?re Hummelvolls holistic, existentialistic model for psychiatric nursing were used as theoretical ground.The aim of this study was to examine how nurses in psychiatric outpatient units, caring for patients with psychotic disorders, experiences Consumer participation.Qualitative phenomenological method was used.

The essay concerns corporation?s usage and Consumer?s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning Consumer data coincide with attitudes and opinions of today's Consumer, and how these opinions reflect Consumer behaviour online. The essay is limited to focus on how companies use Consumer data in order to better understand and improve the efficiency of their marketing. A self-composed analyse-model was created using previous studies concerning Internet-usage in Sweden, previous management analysis of corporations use of Big Data combined with theory of Cognitive Dissonance. A questionnaire was then created with the analyse model as foundation.

The Swedish Consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the Consumer electronics industry is facing is to increase their margins. If store personnel can success with upselling, the companies will increase their profits. The purpose of this paper is to examine if the sales people in the Consumer electronic industry can influence the customer to buy a more expensive product and what the effects the upselling has on the customers' attitudes.

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on Consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as Consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that Consumers value a certain part of predictability..

Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the Consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these Consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the Consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the Consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

The process of gift-giving is something that occurs all around the world, and most people are both givers and receivers of gifts. While receiving a gift is often associated with joyous feelings, purchasing and giving a gift may not generate the same feelings. The worries of giving a gift may include anguish of finding the right gift for the right person, and not to mention it shall be appropriate given the situation. This paper aims to describe Consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you.

Abstract -                     Much better sauce! - A study of brand loyalty for Lohmanders Date:                             5th June 2013Level:                           Bachelor thesis in marketing, 15 ECTSInstitution:                   School of Economy, Society and Technology, EST                                      Mälardalen University Authors:                       Sara Meijer                               Julia Åberg                                      20th February 1990                   26th April 1990Title:                             Much better sauce! ? A study of brand loyalty for LohmandersTutor:                           Finn Wiedersheim-PaulKeywords:                   Brand, loyalty, Consumer behaviorResearch questions:    Which significance has the brand for the Consumer when buying fresh sauce?                                       How loyal are the Consumers to the brand Lohmanders?                                      How does brand loyalty arise among Lohmanders customers?Purpose:                            The purpose with this thesis is to research Consumer?s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders.Method:                       The theoretical framework used in the study is based on theories of Consumer behavior, brands and loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held.  Conclusion:                        The study showed that the brand has significance for the Consumer to a certain extent. The brand can though have an unconscious effect on the Consumers since most of the purchases are made by habit.

A common assumption in marketing is the wider variety of product a corporation has, the better for the Consumer: more product - more choices. Companies often develop a line extension to broaden Consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the Consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the Consumer value of line extension products and how these evaluations relate to extended line product pricing.

The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on Consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on Consumer's product choice. The results display an inconsistent effect on Consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.

Today's Consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A consequence of this trend is that brand owners today face difficulties in understanding how their products are being evaluated and difficulties in knowing which final cause that make a Consumer willing to by their product is hard to figure out. The industry is very diversified, which means that for a company to really understand their position and their role on the market it requires that the company put a lot of effort and also a lot of money in the process of trying to figure it out. We will with this paper try to explain a small piece of that understanding and we hope to get results, which contribute to the further research in this area.