In a time where fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost nothing but a memory lost. Some companies are now releasing theircollections continuously and have abandoned the seasons completely. Media has put attentionon the speed that the fashion industry is moving in now and asks whether we can expect it toimplode?The purpose of the thesis is to establish how the creative process in a company operating onthe Swedish or the Danish clothing market is affected by external factors i.e.

This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. It also increases the perceived social, development- and reputational value as well as the future intentions with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way.

Bakgrund. Nitrat är ett födoämne som fått stor uppmärksamhet inom forskningen de senaste åren. Studier påvisar blodtryckssänkande effekt, minskad syrekostnad vid submaximalt- och maximalt arbete. Det ökar samtidigt den muskulära verkningsgraden och kan därmed i idrottssammanhang ha eventuell positiv inverkan på prestationen. Syfte.

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines,images and the deregistration link.A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there?s a big risk for ending up in a spam filter when not considering the demands.

The aim of this study was to compare unemployed and workers' life situation and the way they cope with different situations and to determine their degree of Type A. We used two different instruments: Friedman and Rosenman?s Type A-test and Carver?s cope test. The total number of respondents amounted to 169 participants. The participants were selected from a convenience sample at the employment service and from three different companies.

This thesis studies the stock price reaction around 68 announcements of special dividends and share redemptions on the Swedish stock market between the years of 2003 and 2007. We show that for the Swedish private investor, the tax effect of a share redemption is lower than that of a special dividend. Moreover, a share redemption could be interpreted as a signal of undervaluation. These two factors lead us to assume that the stock market would react more positively in connection to the announcement of a share redemption. We test this hypothesis through an analysis of the risk-adjusted abnormal return for the observations in the sample.

 The current estimations in regards to the increase in environmental threats underline the importance of influencing individual behavior towards a more sustainable lifestyle. At the same time current trends show an increasing interest into ecologically produced foods around the world and that the consumption has seen a major rise in the 20th century. It is therefore of great importance that companies show their interest and commitment in order to offer and influence the consumer into choosing the environmentally sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of products. It is equally important, in order to fully realize the potential of successful positioning, to show an understanding for the underlying decision processes that dictates purchase.

Bakgrund:De internationella diskussionerna kring goodwill är och har alltid varit många. Man har bland annat diskuterat huruvida goodwill överhuvudtaget är en tillgång samt hur denna tillgång skall värderas, redovisas och skrivas av. Goodwill har fått allt större betydelse i företagen på senare år, bland annat genom de många IT-företag som uppkom i slutet av 1990-talet och därefter. Goodwill, som utgör den största delen av immateriella tillgångar i den ?nya ekonomins? företag, har varit ett av de största redovisningsproblemen.

A new phonological test, LINUS, for Swedish-speaking children between the ages of three and seven, has been developed at the speech and language pathology department at Linköping University. The aim of the present study was to create a reference manual for the long version of the new test. The participants in the present study were children between the ages of five to seven in a medium-sized municipality in the Northern part of Kalmar County, Sweden. In total, 124 native Swedish-speaking children (58 girls and 66 boys) with typical language development participated. The children were divided into two age groups, 5;0-5;11;31 and 6;0-6;11;31 years.

Internal working models of attachment are claimed to be unconscious structures operating outside the conscious awareness. Existing measures of attachment are almost exclusively explicit, either self-reports or interviews and it is questionable whether these instruments are able to tap into unconscious attachment attitudes. The main purpose of the present study is to develop Implicit Association Test (IAT) tools for assessing adult attachment and to examine their construct validity. Two sets of implicit attachment measures, based on the two-dimensional attachment model (Bartholomew & Horowitz, 1991), were developed. Convergent validity was assessed by examining (1) the relationship between implicit model of self and implicit self-esteem and (2) the relationship between the implicit model of other and implicit sociability.

Syftet med detta arbete var att ta reda på hur medvetna lärare på lågstadiet är av lärstilar och hur de praktiserar detta i sin undervisning. Jag har intervjuat sju lärare på lågstadiet för att ta reda på detta. Lärarna i min undersökning är relativt medvetna om lärstilar. Denna medvetenhet gör att det undervisar både genom att berätta (auditivt), visa (visuellt) och att de låter eleverna göra saker (kinestetiskt/taktilt) för att förstå. Detta gör att de allra flesta elever kan tillgodogöra sig undervisningen.

A substation must be properly protected against lightning and other external effects to the equipment in the station or staff, for that we use relay protection. They should also protect against internal errors which may occur as ground faults. There are different types of protection relays, but most common are overcurrent-, distance-, residual current- and differential protection.The purpose of this thesis was to deepen our knowledge of relay protection and to use the theoretical knowledge we got from the university studies in the work process. In the process we discovered which parameters were the most essential and calculated these for all relay protections on the substation. We also carry out a comparison between two brands of relay protection, ABB and Alstom.During our work we will test and simulate the over-current relays in a program called NEPLAN, the program will also calculate the fault currents.

Fysisk aktivitet är en viktig friskfaktor och fysisk inaktivitet är en stor riskfaktor för ohälsa. Fysisk aktivitet innebär allt ifrån friluftsliv till styrketräning. God muskelstyrka är viktigt att ha under hela livet. Syfte: Syftet med denna studie var att jämföra fysiskt aktiva och fysiskt inaktiva kvinnliga ungdomars muskelstyrka och fysiskt aktiva och fysiskt inaktiva manliga ungdomars muskelstyrka. Metod: Fysiska styrketester genomfördes på övre och nedre extremitet samt bålen.

Detta examensarbete baserar sig på fyra frågeställningar och en hypotes kring hur den deduktiva grammatikundervisningen påverkar tyskelevers interlanguage. Undersökningen försöker visa om den deduktiva metoden t.ex. gynnar en viss elevgrupp beroende på etnicitet och genus. Undersökningen består av ett Grammaticality Judgement Test och en intervjuundersökning bland elever i grundskolans senare år skolår 8 och 9 som läser tyska som språkval. De grammatiska strukturerna som undersöks har eleverna redan blivit testade på vt 2008 i samband med den ordinarie tyskundervisningen.

The characteristics of free movement is the elimination of obstacles to trade between Member States and thus by such, create free movement within the entire union. Therefore art 34 in the Treaty of Lisabon (FEUF) states that all quantative restrictions on imports and measures of equivalent effect are prohibited. The legal approach to measures having equivalent effect is still unclear and the purpose of this paper is therefore to propose a solution to that particular problem. What can be said when it comes to this rule is that the EU-Court has gone from applying a discrimination test to a market access doctrine.According to the Court´s case law, measures having equivalent effects to quantative restrictions are ?All trading rules enacted by Member States which are capable of hindering, directly or indirectly, actually or potentially, intra-community trade?.  The question of how to apply the test when it comes to a potential hinder to intra-community trade is still unclear.