Sustainable beef and milk consumption. The consumption of beef and dairy products in Sweden is high. A lot of greenhouse gases are emitted from the production of these products. The production of beef in Sweden has decreased but the import has increased. The number of dairy cows has decreased while beef-production with suckler-cows has increased in Sweden.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

Orofaciala funktioner såsom mimik, tal, tuggning och sväljning är viktiga för livskvaliteten. Det råder generell brist på normerade test som bedömer dessa funktioner och därför har Nordiskt Orofacialt Test ? Screening (NOT-S) utvecklats. Syftet med föreliggande studie var att normera NOT-S för barn med typisk utveckling i åldrarna 3:0-6:0 år. Testet består av en strukturerad intervjudel och en undersökningsdel med sex avsnitt vardera.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

Swedish students' knowledge of both mathematics and reading comprehension has deteriorated in recent years. Scientists are discussing whether there is a connection between these areas and that the pupils deteriorating math skills may have something to do with their increasingly lower results in terms of reading comprehension. To investigate this possible connection, I conducted a survey among students in ninth grade and have come to the conclusion that the scientists are right: this connection absolutely exist. Students who received a high score on tasks designed to test students' mathematical problem-solving skills, also received high results on the reading comprehension test. And students who received a poor performance on the problem-solving tasks, were also low performers in the reading comprehension test.

This study highlights the differences in articulation, nasality and intelligibility between twenty 16-year-olds and thirteen 19-year-olds born with isolated cleft palate and control groups. The test groups are compared in a longitudinal perspective and based on earlier evaluations of velopharyngeal impairment. Significant differences were found between test groups and control groups using quantitative comparisons based on SVenskt Artikulations- och Nasalitets-TEst and NasometerTM. The longitudinal comparison also showed a positive but not significant development of the speech. Differences emerged in the comparisons based on velopharyngeal impairment but no significance analysis was made.

Teorier inom Kognitiv hörselvetenskap beskriver hur uppfattning av tal beror på två olika typer av processer. Bottom-up processer associeras med akustiska och fonetiska egenskaper hos en inkommande signal och top-down processer associeras med lexikala, syntaktiska, semantiska samt kontextuella egenskaper. Förmågan att utnyttja top-down processer tros bero på kapaciteten hos arbetsminnet. För att undersöka en skillnad mellan bottom-up och top-down samt deras förhållande till arbetsminnet har ett Speech-in-Noise (SIN) test utformats och genomförts på 15 försöksdeltagare. Testet undersöker skillnader i tröskelvärden för att identifiera ett enstavigt ord i ett uppåtgående förhållande till stationärt brus, mot tröskelvärden för att identifiera ett enstavigt ord i stationärt brus med hjälp att top-down stöd.

Our work is based on a mathematics test which the students accomplished, interviews with student and teachers who are working on this program and the current literatures. The purposes of this work are to search the importance and the effect of the languages understanding in students learning of mathematic in the Individual high school curriculum. In total, sex students and three teachers took part in our study. Tow of the students is mother tongue language student and the remains are second language student. Our study should answer tow important questions:? Do the student in the Individual high school curriculum have the fundamental knowledge in mathematic?? How does the understanding of Swedish language effect in the understanding of the mathematic problems and in the students results in mathematic test?In order to answer those questions, the students have to complete a mathematic test that consists of four parts.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

The company Microshop is interested in implementing new features in their product-website, and would like to examine the possibility and usefulness of introducing such functionality. When designing interaction for commercial websites, it is important to make the menus easy to use, and refrain from using deep hierarchies in order to avoid causing unnecessary burden for the users. There is an interest among users for adaptive functionality, but this requires great amounts of trust in the website from the user. Something which can be created by refraining from using implicit information, and provide detailed explanations throughout the website. A usability test was conducted in order to complement the data gathered from the theoretical study, the interviews and the expert evaluations.

Detta examensarbete har gjorts på uppdrag av Compare Testlab på Sätterstrand, Hammarö. Målet med arbetet var att de?nera en uppsättning frågor och punkter som ska vara med i ett lättviktstest med inriktning på säkerhet. Efter mycket studier av böcker och webbsidor kom vi fram till att det inte var så lätt som vi trodde att de?nera ett allmänt säkerhetstest för mjukvaror eller applikationer.

In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them.

Introduction: This study aimed to investigate the validity and reliability of the 20m multistage shuttle run test (MST) for elite ice hockey players as a predictor of the maximal aerobic capacity and the how the result is affected by the players age, aerobic and anaerobic capacity, body composition and test surface. The purpose of this was to find out the potential of the 20-m shuttle run test as a measuringtool for the maximal aerobic capacity in frequent testing periods during the season. It is very interesting to be able to administer this easily because the competative phase of the season is very long compared to the pre-seasonal phase and earlier studies have shown that the aerobic capacity is being lowered during this competative phase of the season for elite icehockey players.Methods: 34 elite ice hockey players participated in this study (20.0±3.6 yrs, BMI 24.2±1.6 and VO2-max 58.0±4.8 ml O2?kg-1?min-1). During 3-5 days they underwent 2 MST tests (wood and rubber surface), treadmill running with VO2-max assessed with open-circuit technique, Wingate10% and FFM-assessment with underwater-technique.

Syftet med föreliggande uppsats var dels att psykometriskt utpröva en svensk översatt självskattningsskala för bland annat skam, Test of Self-Conscious Affect (TOSCA) och dels att undersöka i vilken grad patienter, som får korttidsbehandling av social fobi med hjälp av kognitiv beteendeterapi upplevelse av skam förändras. För den psykometriska utprövningen utgjordes jämförelsegruppen av 72 st psykologstuderande vid psykologiska institutionen, Stockholms universitet. Den kliniska gruppen utgjordes av 8 st behandlingsdeltagare. Resultaten visar att TOSCA har en god intern konsistens och en hög test-retest relia¬bilitet. Dock kunde ej testets samtidiga validitet påvisas i denna studie.