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3643 Uppsatser om Consumer survey - Sida 60 av 243
Logopeders bedömning av funktionell kommunikation hos personer med afasi : En enkätstudie riktad till logopeder i Sverige
There are several different methods of assessment of functional communication in individuals with aphasia. However, these are not very established in Sweden. A number of assessment methods are not translated and adapted to Swedish. The views about what functional communication means are scattered. The purpose of this study was to, with the help of a questionnaire survey, identify how Swedish speech and language therapists assess functional communication, to what extent and what they want that an assessment method should contain to be clinically useful.The study involved 54 clinically active speech and language therapists in the area of aphasia.
Bibaggar i Halländska grustäkter
This report is a result of a first survey of Halland?s gravel pits as an assignment from the County Administrative Board of Halland. The focus has been on Apalus bimaculatus, since the Swedish Environmental Protection Agency are creating a restoration program as it is red listed as Near Threatened. The purpose was also to get an overview of the pits since the County Administrative Board wants to continue this project. Apalus bimaculatus is easy to overlook since it is a short-lived beetle and it lives early in the spring.
Utvärdering av prototypen för ett kollaboratorium inom biblioteks- och informationsvetenskap
This study is a formative evaluation of a prototypecollaboratory for sharing data collection instruments inlibrary and information science (LIS). The aims were to findout: how the study participants, five hospital librarians,experienced the interaction with the prototype while workingwith predetermined tasks; and their views on the differentfunctions of the prototype collaboratory.Methods used for data collection was as a survey; followedby a think-aloud session where the participant verbalisedhis/her thoughts during the interaction with the prototype;and finally a semistructured interview. The survey wasanalysed with a frequency distribution, while the data fromthe other methods were analysed qualitatively by extractingthemes from the transcribed sessions.The results show that although the librarians expresseddifferent problems while working with the interface, mainlyrelated to the language in the prototype collaboratory anddifficulties with the page for applying metadata, all of themwere confident in being able to learn the system after using itfor a while. The librarians had a positive attitude towardssharing data collection instruments as well as comments inthe prototype collaboratory. At the same time, they wereaware that students and researchers might have differentabilities or incentives to work and share information.
Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery
High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery.
The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.
Känsla kontra information i fotokommunikation
Photography has a big role in information sharing today. Especially in the hotel
industry where it is the closest thing a customer can get to the product that
is being
sold. This study intends to find out how you can make use of rhetorical models
and
techniques of photography to enhance the communication skills of photos of hotel
rooms. The main focus was to understand the difference between informative and
emotional photographs and what consumers themselves focus on when choosing a
hotel, and also how to use the collected information to create a larger buying
interest
through hotel photography. Using previous research work and quantitative data
collection method, we have concluded that the informational and emotional
photography methods have obvious differences but also many similarities, and are
most effective used together and that the hotel consumer is more aware of the
images
influence then we assumed..
Supportervåld och strategisk kommunikation : Hur arbetar fotbollsklubbar med strategisk kommunikation med avseende på supportervåld?
Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.
En utredning om effekterna av Skogsstyrelsens röjningsrådgivning
This is a study on the outcome of the Swedish Forest Agency´s mission to provide individual advice to private land owners about precommercial thinning. The study was conducted in Sala municipality and included forest owners that had received private individual advice from a Swedish Forest Agency consultant as well as forest owners that had not received individual advice. One of the central issues was to make comparisons between these two groups. The survey was carried out by telephone interviews combined with a smaller field study. The questions were designed to provide information about to what degree the forest owners had been affected by the advice and if there had been a change in the way in which precommercial thinning was performed.
In terms of the amount of precommercial thinning that had been carried out, no statistically significant differences were found between the two groups.
Oxytocin-Ett risktagande eller en tillförlitlig behandling vid långdraget förlossningsförlopp hos förstföderskor
Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.
Utvärdering av Skogens Dag i Borås 2005 evenemanget som informationskanal
The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.
CAN-understödda FMS-tjänster för entreprenadbranschen
The comprehensive purpose of this Master of Science thesis is to examine which fleetmanagement services for engineering vehicles, ?Fleetech? preferablyought to develop inorder to reach a broad market and meet the demands of contractors.Scanty explained, fleet management is the management of a company's vehicle fleet and theservices can include a range of functions such as driver management and fuel management. Inshort the thesis encompasses four sections:1.Survey of the general contractor industry: The survey has been preformed toevaluate the potential size of the market for fleet management services in the generalcontractor industry.2.Needs analysis: The needs analysis aim was to define what contractors tasks andgoals are, and to determine what functions they want and need from a system.3.The use of CAN and the technical premises: The prerequisite for developing asophisticated and generic system is that vehicle data can be accessed from the CANbuss.The use of CAN standards in construction equipment has therefore beenexamined.4.Specification: An explicit set of requirements have been set to be satisfied by a fuelmanagement service, based on CAN standard protocol J1939.Important conclusions: The use of CAN protocol standards are extensive and the prerequisitesfor developing elementary and CAN based services good. The services should be compatiblewith different manufacture?smachines.
Distansskogsägares nöjdhet med Södras tjänsteutbud och kvalité på tjänster
The development of technology and the mechanization in the Swedish forestry has during the last 60 years resulted in depopulation of the country side and due to that the amount of distance forest owners has increased. Therefore the forest companies need to make some adjustments in order to keep the distance forest owners as customers and to attract new ones. The purpose of this essay was to examine and analyze the distance forest owners satisfaction with Södras service offering and quality of service and further develop some proposals for action. A web-based survey was sent out to 634 distance forests owners in Stockholm, Sweden, all members of Södra. 269 respondents participated in the survey and of them, 27 did also participate in a follow-up telephone interview.
Kommunikation i dubbel bemärkelse : Enkätsstudie av barnfamiljer och SL:s digitala plattformar
As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation.
Mätning av tjänstekvalitet i bibliotek: användning av LibQUAL+ i Sverige
The aim of this master thesis is to measure library service quality in two groups of libraries, newly developed and well established, and to see if there are any differences in the users perception of the dimensions in LibQUAL+. The thesis also examines the different perception of quality for the user groups: undergraduate students, graduate students, and faculty. Another approach is to test the Swedish translation of LibQUAL+. Different theories on service quality are presented but the main theories are from the marketing perspective. The grounding and development of LibQUAL+ is described as well as the use of the instrument in different libraries.
Butikskommunikationens viktiga roll
Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.
Kundlojalitet inom dagligvaruhandeln
Att ha lojala kunder är något att sträva efter. Men vad gör en kund lojal? Den har studien försöker att ta reda på det genom att intervjua tio olika svenska personer för att få deras syn på lojalitet som fenomen och vad det innebär att vara en lojalkund för dem. Slutsatsen är att kundlojalitet är en relevant term men när det kom till att vara lojal visade det sig att de flesta av respondenterna inte var lojala, även om de hade ett lojalt beteende. En av de viktigaste faktorerna för deras köpbeteende var den geografiska platsen affären låg på i förhållande till deras eget boende.