The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

In article 1.2 c) EC regulation 852/2004 it says that the regulation is not applicable to producers who directly supply small quantities of primary products to the final consumer or to the local retailers who in their turn directly supply the final consumer. An almost identical regulation can be found in article 1.3 c) EC regulation 853/2004. The supply by a primary producer of small quantities of primary products, of animal origin or not, are consequently excepted from these two hygiene regulations. In article 1.3 EC regulation 852/2004 and article 1.4 EC regulation 853/2004 it says that the member states are to establish national rules in their national legislation as to the regulation of exception for small quantities. The aim of this study was to investigate the handling of small quantities of primary products distributed locally in Sweden but also the handling of these products in other countries.

?Runda Upp? En Corporate-Social-Responsibility-metod med en Positivt eller Negativt påverkan? En kvantitativ studie om ?Runda Upp? ur ett konsumentperspektiv Syftet med uppsatsen är att undersöka konsumenters intryck av företag som i samarbete med icke-statliga organisationer tillämpar CSR och mer specifikt metoden ?Runda Upp?. Huruvida intrycken blir mer positiva eller negativa eller om intrycken förblir lika då textilföretag använder sig av ?Runda Upp?-metoden som CSR-aktivitet. Vi ämnar även undersöka om metoden påverkar konsumenters köpbeteende.

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet. The purpose is to give companies a clear view of what it is that influence the consumer into buying theirs products, and how this group responds to different strategies and factors.

Abstract: The purpose with this study is to analyse the political debate about freedom of speech in Sweden and Denmark, after the caricatures of the Islamic Prophet Mohammed that the Danish newspaper Jyllandsposten published in September 2005. For this debate four political parties have been chosen. These are: Socialdemokratiska Partiet and Moderata Samlingspartiet in Sweden and Socialdemokraterne and Venstre in Denmark.An idea analysis has been chosen as method, and dimensions as an analysing tool. The overall result of the analysis is that right- and left political parties in Sweden and Denmark are more alike, than different in their political debate about free speech. They all wish for total freedom of speech, and see that as the foundation of the democratic society.

The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).

This essay is about how basic democratic values are formed in preschool. I have focused on children´s abilities to take on responsibility and also, on the importance of relationships in the development of democratic values in preschool.This essay starts in self-perceived dilemmas, based on my own feeling that the children should have more rights and that the preschool often has too many unreflected rules and routines. The dilemma has been reflected on and has been discussed in relation to other theories. I have also reflected on my own behavior as a teacher and to what extent this behavior has influence on the outcome.The relationship between the governing documents and the work in preschool has been reviewed with the conclusion that they are not synchronized with each other.The investigation shows several examples of the meaning of a good working relationship between teacher and child and that children´s own sense of responsibility should be taken seriously and be recognized as a resource.In the discussion with the theories a connection between democracy, relationships and children´s responsibility was detected. The meaning of a good working communication and the teacher?s significance for the development is central and is made visible and problematized.The concluding words show how the approach to democratic and fundamental values must come to a change in preschools, a change that the teacher partly is responsible for.

The purpose of this essay is to examine the concept of competence within the social services. More specifically it aims to find out how the social workers themselves look upon their own competence in social investigations concerning children. As the study was based on focus groups the main questions were vague at the beginning and were cleared later on during the group sessions.In three focus group interviews in three different municipalities in southern Sweden 11 social workers were asked to discuss this issue. The interviews were then thoroughly transcribed. In the data I identified 9 themes seeming to play a special roll in the discussions about competence: practice; experience; approach; intuition; responsibility; theories, methods and laws; reflection; resources and ethics; specialisation versus integration.The analysis made on these themes was based on two different kinds of perspective; one focusing knowing-in-action and the other focusing the organization framing the competence considered.As a conclusion the 7 first themes can be seen as a definition of the competence used in social investigations concerning children.

I den här uppsatsen har en fallstudie genomförts i syfte att ta reda på hur ett företag iservicehandeln med hjälp av utvalda marknadsföringsstrategier kan påverka konsumenter tillatt välja ett mer hälsosamt alternativ vid inköp av livsmedel, samt om detta är något somefterfrågas av kunderna själva. De teorier som ligger till grund för arbetet är teorier omföretags frivilliga samhällsansvar, även kallad Corporate Social Responsibility, butikenspåverkan på ett köp samt kunders köpbeteende och impulsköp. Syftets företagsperspektiv harundersökts genom två intervjuer med en franchisetagare hos Reitan Convenience Sweden ABoch genom en intervju med verkställande direktör för branschorganisationen SvenskServicehandel & Fast Food. Data från kundperspektivet har samlats in genom enkäter ochintervjuer med ett urval av butikens kunder. För att skapa en helhetsbild av de bådaperspektiven har även en observationsstudie genomförts.

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.

The overarching aim of this essay is to analyze, from a feminist point of view, the moral responsibility for the structural oppression of women. In this discussion I focus on the issue of moral responsibility for sexual violence against women, such as rapes. I claim that a feminist theory of moral responsibility has to be based on a collectivist approach. I argue that men should be considered as collective moral responsible for the structural oppression of women. However, it is important that we analyze the interaction between actor and structure.

Physical activity is required for a good health and science shows a clear connection between exercise and a lower risk for disease. Still, the physical activity among the population is far from good. It is the individuals own responsibility to exercise, but the society also has a responsibility to give opportunities to exercise for the population. The aim with the study was to investigate what motivated the group of physical active people to use the Central hospital in Kristianstad?s health program.

Sustainability issues have become increasingly high-profile and important in recent decades. In addition, quality issues have come to play a central role in corporate marketing, strategy and management. The word quality can be defined differently in different contexts. This paper focuses on the concept of quality, based on the Total Quality Management perspective, which in Swedish has come to be known as Offensiv kvalitetsutveckling. Offensiv kvalitetsutveckling has been described as a theoretical framework in which an organization continually strives to meet and preferably exceed customer needs and expectations at the lowest cost through continuous improvement, and in which all members of the organization are committed and focused on the organisation's processes. The purpose of this study was twofold. First, to clarify the applicability of the theoretical model Offensiv kvalitetsutveckling as a theoretical explanatory model. Second, to explore how Max Hamburgerrestauranger AB performs according to the values in Offensiv kvalitetsutveckling. A multiple case study was conducted in order to explore these topics. The results showed that Max Hamburgerrestauranger AB is working in a dedicated and value-driven manner, aligned with the values ??that form the basis for Offensiv kvalitetsutveckling. The results also showed that the model for Offensiv kvalitetsutveckling could serve well as a theoretical explanatory model, but that the model would benefit from being developed, enriched or integrated with other models.

Enligt kritisk rasteori är rasism en struktur som genomsyrar hela samhället och upprätthålls av vardagsrasism. Föreliggande studie syftar därför till att undersöka vita barns uppfattningar om "ras" i homogent vita förskolor i Sverige samt hur dessa kan påverkas genom bilderböcker. "Ras" ses här som en förändringsbar social struktur som kategoriserar in (rasifierar) folk utifrån fysiska attribut och föreställningar om agerande och egenskaper utifrån dessa. Utifrån fenomenografiskt förhållningssätt görs studien på 10 barn uppdelade på två grupper genom att läsa sex bilderböcker med rasifierade huvudroller under fyra veckor. De tekniker som används är fokusgrupp, i form av bokprat, och experimentorienterad bildspråksteknik.