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3227 Uppsatser om Consumer relationship - Sida 51 av 216

Konsumentens hälsa som en del av företagets sociala ansvar : en fallstudie av två företag inom dagligvaruhandeln

We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention. A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.

En bok kan berika livet om man får ta del av den: En intervjustudie med bibliotekarier och läsombud om utvecklingsstörda och läsning

The aim of this master thesis is to discuss the access to literature and reading by mentally retarded persons, and how this is affected by library and care taking staffs awareness of mentally retarded persons needs of literature and reading. The reason why we decided to choose this essay topic, is that there is a lack of research about mentally retarded persons relationship with libraries, literature and reading in the field of library- and information science. This groups needs must be brought to sight, so that they can take part in the literature just as anyone else, on their own conditions. Our study involves interviews with four librarians, three reading representatives and a co-ordinator at the Easy-to-Read Foundation. We can establish that all of our informants prove to have significant knowledge about mentally retarded persons and their needs of literature and reading.

Mjuk, omsorgsfull och sexualförbrytare : - En studie om kvinnor dömda för sexualbrott

AbstractThere is a general perception that women are victims and men are the perpetrators of sexual offense. Female perpetrators of sexual crimes have been neglected in the research literature, because female sex offenders do not live up to preconceptions of female as motherly and caring. Females tend to be responsible for a very small portion of all crimes and are estimated to account for 1-2% of all sexual offenses. Theories use to discuss female sex offending include neutralization of behavior, mental health and feminist theory. The aim of the present study was to describe female sex offenders and examine the relationship between the perpetrator and the victim by analyzing court judgments.

Manligt konsumentbeteende

Konsumentbeteende handlar om när, varför, hur och var människor gör ett inköp av en vissprodukt. Konsumenternas demografiska profiler är ett viktigt område inomkonsumentbeteende. När det kommer till frågan om shopping så förknippas ordet i stort settmed kvinnor. Samtidigt beskrivs ofta manligt konsumentbeteende från ett traditionelltperspektiv och skiljer sig från det kvinnliga köpbeteendet. De traditionella stereotyperna förmanligt konsumentbeteende är att män är mer benägna att ta risker när de handlar eftersom deinte brukar fråga personalen om hjälp eller åsikt, de jämför inte olika alternativ med varandra,de brukar inte planerar sina inköp, de är inte villiga att handla i grupp och är ?rädda? för atthandla i kvinnliga butiker.Eftersom könsrollerna kan ändras över tid är det viktigt att inom marknadsföring undersökakring dessa ämnen och inte ta de stereotypa könsrollerna förgivet.

Utvecklingsfaktorer i en webbportal : En studie av användares beteende i en globalt anpassad webbportal.

Studies have shown that user participation is a good method when improving or developing a product. The method gives a company insight in what the customer wants and needs. It has also been shown that user participation benefits all parts included. For example, it creates a greater relationship with customers than most other methods do. Webportals is one of the most interactive systems online and it gives companies a unique chance to improve and maintain their relationship with customers.

Kundlönsamhetsanalys som avbildande kalkyl och medskapande praktik: En fallstudie av Billerud

In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting techniques and the role they play in the organisational and commercial context in which they take place. In a case study of Billerud, a Swedish company providing materials and services for packaging solutions, the interplay between customer accounting techniques and customer relationship characteristics has been examined through the application of a theoretical framework developed by Lind and Strömsten. Particular emphasis has been put on deviations from the prescribed pattern of the framework.

Interpersonell problematik och arbetsallians i psykoterapi : Klientens upplevelse och förändring av interpersonell problematik och dess relation till arbetsallians i psykoterapi

The purpose of this study was to examine interpersonal problems and its relationship to the working alliance in psychotherapy. To examine this, data was used from Umeå and Lund University psychology practice client database, which clients responded to by using the self-assessment scales Inventory of Interpersonal Problems Circumplex Scales and the Working Alliance Inventory. The sample consisted of 201 participants that answered the questionnaires both before and after psychotherapy. A second sample consisted of 93 clients who specifically sought help for interpersonal problems. Results showed that the level of interpersonal problems before and after psychotherapy changes.

Ge dem en röst : Lärares uppfattningar om hur de skapar förutsättningar för elevers delaktighet i grundsärskolan. 

The aim of this study is to examine how teachers enable students with intellectual disabilities to participate in their own learning journey. The study is based on qualitative methods and data collection has been done through five individual interviews in another European country. The interviews are analysed with a qualitative method inspired by Bryman (2011). The studies theoretical frame is founded on thoughts of Dewey (1997; 2002; 2004). The results of this study shows, among other things, that good relationship between adults in school and students are an important base for participation. To build a good relationship to the students, the teacher has to have good knowledge of each individual student and its disability.

Crossfit Göta Ett Brand Community, en Consumer Tribe eller en Consumption Subculture?

Titel: ?Man måste vara välformulerad, ha humor eller vara briljant? - En kvalitativ studie om hur organisationer applicerar och tar till sig idén om sociala medierFörfattare: Sara Hägge och Sara ÅhmanKurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation, Göteborgs universitetTermin: Höstterminen 2014Handledare: Magnus FredrikssonSidantal: 38 sidor inklusive bilagorSyfte: Studiens syfte är att undersöka hur organisationer applicerar grundreceptet för sociala medier i sin verksamhet samt hur översättningen påverkas av olika organisationsfaktorer.Metod: Kvalitativa samtalsintervjuerMaterial: Nio kvalitativa respondentintervjuer samt tre kvalitativa expertintervjuerHuvudresultat: Denna studie har med hjälp av översättningsteorin undersökt hur organisationer inom marknad, civilsamhälle och stat arbetar med sociala medier. Studien visar att översättning sker olika beroende på de resurser organisationerna avsatt för att arbeta med kanalerna samt hur prioriterade sociala medier är. Andra faktorer som påverkat översättningsprocessen är translatorns intresse, utbildning och erfarenhet.

Sinnesmarknadsföring : En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

Returbiljett till apornas planet : En studie om primär och sekundär adaption

The purpose of this essay is to study two film adaptations of the original Planet of the Apes novel and see what kind of relationship the two adaptations have with each other. The main question is if the secondary film adaptation is restricted by the primary and if the relationships between these two are as two separate adaptations or as a remake of an adaptation. What the results of the study show is that the secondary adaptation can not be seen as a remake even though it gets some of its inspiration from both the original story as well as the primary adaptation. The secondary adaptation is, however, restricted in what it can adapt due to the primary adaptation having the first pick, at least if the secondary adaptation wishes to be a whole new adaptation and not a remake of the primary. The study shows also that the fidelity in the secondary adaptation is not necessarily to either the original or the primary but to the knowledge the audience has about the Planet of the Apes universe which they have gathered from all of the important versions of the story.

Forskningsframställning och forskningsförbindelse i Biblioteksbladet 2001?2011 : En kritisk diskursanalys

In this two years master?s thesis I examine the library?s representation of research and its influence upon the relationship between the library practice and the research practice. I also intend to find out what controls the representation and if it is possible to see changes in the representation over time. My source material has been texts published in the Swedish library journal ? and social domain ? Biblioteksbladet during the last decennium (2001?2011).

Konkurrens för mindre revisionsbyråer : En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden

Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

Kommunala avskrivningar

In 1985 the Swedish Association of Local Authorities and Regions published a paper on recommended depreciation time on capital assets for the public sector. This paper should only be seen as guidance, but many municipals use it without any further investigations. Swedish municipals are not like private companies; one very distinguished difference is that they are not allowed to make any profit. The municipals in Sweden are regulated by the constitution law which means that they can not go bankrupt. The public and the private sector have different legislations that result in different ways on how they for example treat depreciations.

Göt, Göte, Gös eller Geter? : Bro-stenen under 400 år

A school is a social area in which children and adults meet each other. The school is were friendship, love and also enmity arise. The process to establish, maintain, split up and end relationships is constantly continuously. A Childs way of creating relationships is complex. Bullying and similar offending treatment occur and has always been a huge problem in school.

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