The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

The objective of this study is to investigate a new pedagogical material called 4DFrame, how it is experienced by informants and how suitable it is in education - in particular mathematics. Socioculturalperspective has a central role in this study when students are given opportunities for linguistic and social interaction during the experiment with the new pedagogical material. The methodology for this study has been visits, interviews, and observations. The study reveals that there are different views on the didactic potential for mathematics of the new teaching material, though no conclusions can be drawn regarding whether this material is more or less suitable in teaching since no research have been found that compares this with other pedagogical materials. Both national and international studies show the need to find alternative and better ways to make mathematic education meaningful.

Syfte: Huvudsyftet med uppsatsen är att redogöra för ett internationellt företags marknadsföringsstrategi på den europeiska marknaden, i det här fallet Volvos, sett ur ett standardiserings- och anpassningsperspektiv. Metod: Vi har genomfört en litteraturstudie för att få en teoretisk grund för arbetet. Därefter utfördes en empirisk studie av Volvo med hjälp av intervjuer med anställda på företaget samt med nyckelpersoner på reklam- och mediabyråer. Vid analysen av Volvos marknadsföring har vi även använt oss av reklamfilmer och annat material från företaget. Resultatet från den empiriska studien sattes i relation till de aktuella teorierna.

Sheep have played a very important part in rural history. In Sweden there were many kinds of small native breeds, kept for their meat and fleece. Women cared for the flock that often had very little to feed on during the cold and sometimes harsh winter months. This meant that these sheep over time acquired special phenotypic properties depending on the environment they lived in, and easily fed compared to modern breeds kept for meat. Most of these sheep have since become extinct.

The purpose of the present essay, as part of the project Self esteem and Life circumstances among teenagers, was to investigate the rate of both deliberate self-harm (DSH) and risk behaviour related to eating disorders in 14-year-old swedish adolescents, gender differences in DSH, and possible correlations between DSH and risk behaviours related to eating disorder. In addition, the effects of expressive writing (Pennebaker & Beall, 1986) on DSH and risk behaviours related to eating disorders were investigated. Data from two pilot studies are included. In total, 198 14-year-olds from four different schools in southern Sweden participated. For the purpose of measuring the rate of DSH, a simplified version of Gratz's (2001) Deliberate Self-Harm Inventory (DSHI) was used.

Around 30,000 people in Sweden suffer stroke every year, out of which about 12,000 end up with language difficulties, aphasia. Behind every person with aphasia there are significant others whose lives are also affected. Studies of how aphasia affects the health of these people are few. The overall aim of the present study was to examine how significant others of people with aphasia perceive their life situation, and how their quality of life is affected by the illness of their partner. Spouses of people with aphasia were contacted through aphasia groups and the Swedish Aphasia Association.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The purpose of this essay was to examine what consequenses of alcohol and narcotics that youth magazines describe and how the user and addict is described. My porpose was also to examine what situations the magazines claim that alcohol and narcotics are related to.The questions for my studie was:1. How is an alcoholic/drug addict /user described in youth magazines?2. What situations are related to alcohol/narcotics in youth magazines?3.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

The ambition of this study is to examine the discussion surrounding the Swedish participation in the European security- and defence policy. By forming feasible areas of arguments the goal is to gain further comprehension in the case of Sweden. These arguments are formed in close relation to the empirical sources; With less public funding there are economic aspects of cooperation, this could also be related to Swedish the industry of defence systems; A high level of participation in the UN is a tradition in Swedish foreign policy, the European battle groups are the perfect tool to further strengthen the UN ability in conflict management and peace keeping missions; Outside the EMU Sweden could face the political margin, to retain influence a high level of activity ought to occur in the integration process; Finally, the future position of United States and NATO is not clear, Europe needs an capacity apart the US to contribute to lasting peace and stability. The arguments are close related to each other, but the main argument is to through ESDP create a tool that will strengthen UN, there is also a wide range of economic arguments related to the industry..

ABSTRACT The potato has had an important role in the Swedish dietary customs for quite some time. However, during the last forty years, consumption has decreased from 87 kg/year and person to 46 kg/year and person. Other products such as pasta, rice and bulgur are competing with the potato. Many of the competitors have been developed and refined while the potato has not changed much. The potato is still a bulk product while competing products have been differentiated. Stakeholders within the potato market has realized that something has to be done and today there are a number of organizations and networks that all actively work to preserve the Swedish agriculture and specifically the potato as a product. The purpose with this essay is to examine how store managers in the Swedish grocery stores view the handling of the potato in the store, the quality and packaging, marketing and future consumption.

The purpose of this research was to find how supervisors in the care of elderly experience their leadership in everyday work and their view on the factors which are important for their leadership. In the research a qualitative method has been used to do interviews with six supervisors and to do analysis of material. By the help of literature studies, I explained leadership. Result of the study indicate that leadership concerned supervisor should prepared to do the right thing in every situation and to find best solution of different situation that come up on the work. The way to do all this is important to create leadership.

In the thesis we discuss South African teachers? conceptions of democracy in general and school democracy in particular. The essay is based on interviews with twelve teachers, working in South African high schools. We have asked questions concerning different views of democracy, such as what the term means to the teachers and how they define a democratic school. We take our stand in different theoretical approaches such as school being the ultimate link between a state and its people to make the citizens think and act democratically.

This retrospective study reviews and investigates type of dementia, related to co morbidity, symptoms of dementia, previus anaesthesia/surgery, intraoperative events and postoperative cognitive symptoms. The patient co morbidity was compared to occurrence in an age-matched population of 1095 individuals. Fifty-two patients with different types of dementia participated. Data was collected from patient journals.Compared to population, heredity for dementia, heart insufficiency, hypertension, depression and B12- deficiency was more frequent in the patients. B12- deficiency was common in vascular dementias and "burn-out syndrome" in early-onset AD.