My thesis brings up the subject of power. In the 33 local authorities we have in Skåne, I have made a quantitative study, to see how many young people that are included in the power of politics, through local authorities parliament. This is the first of the two parts that I have devided my thesis into. The second part is qualitative and examines four young politicians, and their thoughts on holding a position that is so unusual to hold at their age. This is the basis for my analysis where I bring up age as a form of discrimination.

The globalization and the realization of a European common insurance market have increased the importance of cross border insurance contracts. Despite that, a gathered set of rules regulating cross border insurance contracts does not exist. The sets of rules within Private International Law which arises today when determining the applicable law regarding cross border insurance contracts are the law of 1993 on applicable law to certain insurance contracts (the law of 1993) and the law of 1998 on applicable law to contractual obligations (Rome Convention). Since the Rome Convention is the only Community instrument which still is in the form of a treaty, work has been done in order to convert it into a regulation, called the Rome-I-regulation. Therefore, the future Rome I-regulation is of importance for the thesis as well since it most likely will replace the Rome Convention.Swedish law is based on the principle of party autonomy, which means that the contracting parties have the right to freely agree on the content of the contract, including the choice of law.

I denna uppsats analyseras de faktorer som ligger bakom beslutet att låta Turkiet inleda inträdesförhandlingar med EU. Dessa faktorer analyseras utifrån Allisons tre modeller: Rational Actor Model, Organizational Behavior och Governmental Politics. Modellerna beskriver olika komponenter som låg till grund för beslutstagandet.I vår analys belyses först de statliga aktörerna och deras motiv för att ge Turkiet kandidatstatus och ett datum för eventuella förhandlingar, enligt Rational Actor Model. Därefter belyses de organisatoriska strukturerna bakom EU och dess inverkan på det faktiska inledandet av förhandlingarna enligt Organizational Behavior. Slutligen nämns kortfattat Governmental Politics, som behandlar nyckelpersoner och förhandlingskonstellationer, eftersom modellen ej kunnat genomföras i sin helhet.Uppsatsen har som uppgift att tillämpa de olika modellernas styrka i den specifika fallstudien och utgör en ny syn inom europeisk integration..

Terrorattackerna 11 september 2001 kom att innebära dramatiska förändringar av den amerikanska utrikespolitiken. Syftet med denna uppsats är att med hjälp av två olika teorier förklara denna förändring. För analysen av George W. Bush används kognitiv teori och för att analysera förhandlingsspelet mellan de centrala aktörerna inom USA:s utrikesförvaltning används Graham Allisons modell Governmental Politics,Analysen visar att Bush efter 11 september omtolkar förutsättningar för USA i världen och sin egen roll som president. Han tar en mer aktiv roll i skapandet av en ny utrikespolitisk strategi.

Aims: Patient associations have been around for some time and research has shown that such associations can influence society, politics and how diagnoses are thought of. This study is a comparative analysis of two patient associations in Sweden. The first association called Attention represents people diagnosed with neuropsychiatric disorders such as ADHD. The other association called RSMH represents people diagnosed with mental illness such as depression. The aim of this study is to explore the social and political agenda of these associations and to explain their relation to biological, psychological and social models of explanation.Method and theory: The method used was a qualitative document analysis using documents produced by the associations themselves as well as documents from media and politics.

International organizations are important actors on the stage of world politics, and how these actors securitize the climate change issue is of importance for how it will be tackled by actors on global and national levels. The purpose of this study is to contribute to research on climate security discourses and how climate change is defined as a security concern amongst different actors. This study, in contrast to previous research, focuses on systematically mapping the definitions made by different international organizations by asking: whose security is at stake; who is responsible for responding to the threat; how is the nature of the threat defined; and what responses are suggested? By analyzing material consisting of a variety of documents and statements from five international organizations, I aim to identify differences between these actors ? in how the climate change issue is conceptualized from a security perspective. The result of the study shows that only one of the organizations shows clear elements of the national/geopolitical security discourse, while all of the other actors primarily use the human security discourse.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2013:6.

This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of emotional attachment - Brand Attachment and Brand Love - and intend to declare the two of being two separate phenomena. We then conduct a relationship-based analysis wherein the mediating ability of Brand Attachment and Brand Love, between the experienced quality in the offering of a brand and consumer commitment, is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components.

In august 2006 the Swedish government official report (SOU) about the structural discrimination was published and caused a lot of debate in the media. This paper is about the report as such, as much as the academic quarrel it caused in the newspaper Dagens Nyheter. My aim is to explore why the report is so provocative and what the debate actually is about. I use discourse analysis both as a method and theoretical framework, inspired by Ernesto Laclau and Chantal Mouffe. Using this methodology I explore which discourses that are articulated.

The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.

This thesis treats the development of the European Union asylum- and migration politics and the EU member states transfer of authority to the European Union. The main purpose has been to look closer with the use of the application of theory of neofunctionalism and liberal intergovernmentalism on the European Union case. The focus will be to answer the following questions: How has the political development within EU asylum and migration policy developed through the period of The Single European Act to the ratification of the Stockholm program? And how can the chosen theory explain European countries transfer of national decision regarding asylum policy in favor of a supranational European asylum policy? Based on the available material of European Union programs and harmonization measures for this area I have attempted to understand to what extent the European Union?s development in the area of the asylum and migration politics can be explained through the theories of neofunctionalism and liberal intergovernmentalism. The result of my analysis is confirmation of the European Union development of the area of the asylum and migration policy and also a series of explanations according to the theories regarding the member states transfer of authority to the EU.

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Equal opportunity issues are considered to have a clear position in Swedish policy and the making of Swedish gender policy is considered a precursor. Though many experts and scientists have shed light on the fact that the issue of women assault has had a less stable development than other gender issues such as child care, the labour market etc. within the Swedish society, and that it does not attract the wide political support it needs. The purpose of this study is to demonstrate the Municipalities', in the county of Kronoberg, policy on the issue of women assault within their local policies of equality. In my thesis I have chosen a theoretical framework that is built on a dilemma of justice based on three different dimensions; the extent, content and influence of the local policies.

Participating in peace support operations has been and remains a significant part of the Swedish defense and security politics. Since the end of the Cold War, the Swedish national defence has been more and more dismantled, in favor of international peace support operations which have become an increasingly important task for the Swedish defence. Why then, is Sweden so engaged in conflicts so far from home? Using two classic theories of international politics, realism and liberalism, this study aims to shed light on arguments from the Swedish parliament on why it is important for Sweden to participate in international peace support operations. After analyzing arguments of the Social Democrat Party, the Moderate Party, the Green Party and the Liberal Party concerning three different peace support operations which Sweden has participated in, the result shows that although both realism and liberalism are influencing the parties? argumentation, liberalism is the theory which is used more often.