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5241 Uppsatser om Consumer perspective - Sida 17 av 350

Från konsument till medproducent : förekomsten och utvecklingen av Community Supported Agriculture i Sverige

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

Läroböcker och genus : En kvalitativ studie av läroböckers beskrivning av genus i religionerna islam och hinduism

The purpose of this paper is to examine how gender in Islam and Hinduism are described in textbooks for high school. The study was conducted using a qualitative content analysis and also using a feminist gender theory and postcolonial feminist theory. All textbooks are written or revised after 2011 when The Swedish National Agency for Educations? new curriculum came into force. Previous research in this area shows that it is most common that gender is treated in isolated parts within the chapters, but that there are textbooks that allows the gender perspective permeate the entire text.

?r omfattande varum?rkesr?ttigheter nyckeln till innovation? En utredning av risker vid individanpassning av kl?der p? den europeiska marknaden

This thesis examines the legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal dogmatic method, analyzing EU trademark law, case law, and legal doctrine to clarify the scope of exclusive rights and their limitations. By analyzing key EU case law, the study further illustrates how the legal framework has been interpreted and applied in cases concerning third-party trademark use. Given the increasing demand for customized fashion and the rise of new business models in the clothing industry, this topic holds significant legal and economic relevance. Additionally, Schumpeter?s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition.

Delaktighetens och inflytandets förutsättningar : En rättssociologisk studie om barnperspektiv i LSS

This is a sociological jurisprudence study which focuses on "child perspective" in Law of Support and Service with Certain Functional Impairments, LSS. The purpose of the study was to clarify the meaning of child perspective in LSS and analyze it in relation to practice. The study was conducted with mixed strategies combining qualitative and jurisprudential methods. Both LSS and Law of Social Welfare, SoL, were studied. Social workers from dirrerent muncipalities in Sweden were interwiewed.

Socialsekreterarens resonemang kring barnperspektivet i handläggningen av ekonomiskt bistånd

In Sweden the social assistance from a historical perspective, has been a part of the social legislation, since the 18th century. In that time called poor relief. Through the centuries this has established the social assistance we have today. With focus on the child, we have attempted to illustrate how the social workers consider the child perspective when they are dealing with the social assistance. We wanted to get a view of how the social worker reasons about needs the children have and how they can see that the benefit has been provided for.

Dualitet inom ekonomistyrforskning : Utveckling av ett analysverktyg i syfte att öka förståelsen för perspektivets användning

Problem: How is management accounting change understood via the duality perspective in the field of alternative management accounting research?Purpose: The purpose of this essay is to develop a tool for analysis aspiring to provide understanding for how differences and similarities with regards to the duality perspective may have different consequences for understanding management accounting change.Contribution: This paper aspires towards a theoretical contribution through an in-depth review of existing conceptual literature. This is done to gain clarity in definitions and uses of concepts, with related terms, referring or relating to duality. Through clarifying different meanings of duality, consequences for how to understand management accounting change, and the different approaches to using a duality perspective, the tool for analysis which is developed in this essay aims to contribute to a movement of alternative management accounting research towards increased comparability as well as increased insight into how management accounting change is currently understood through this type of research.Method: Literature reviews based on Booth et al.s SALSA-framework. Creation of a tool for analysis for usage when reviewing material based on a duality perspective.Conclusions: The duality perspective differs, and affects understanding of management accounting change, in accordance with the following five themes:Theme 1: The duality perspective is affected by differences in the use of definitions/descrptions.Theme 2: The duality perspective is affected by different purposes of the agent and different credit given to the agents power/ability to alter change.Theme 3: The content of the duality perspective is affected by the existence and purpose off being inspired by different theoretical approaches.Theme 4: The duality perspective affects the idea and understanding of the form and expression/process of management accounting.Theme 5: Different duality perspectives have the ability to lead science against increased pluralism and/or synthesisIn order to increase understanding for and comparability between scientific contributions through a duality perspective there is to some extent a need for more and better definitions and a more problematizing when combining theoretical approaches.

Mycket snack och lite verkstad - En longitudinell studie av NPS och konsumentbeteende

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

Lojalitetsprogram ur medlemmarnas perspektiv. : Skapas lojalitet eller tröghet?

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

Införande av truckdatorer på Pharmasia & Upjohn Consumer Healthcare AB

Målet med detta examensarbete har varit att på bästa möjliga sätt finna ett truckdatorsystem som kan förbättra arbetssituationen och säkerheten i Movex på förrådet hos Pharmacia & Upjohn Consumer Healthcare i Helsingborg.Truckdatasystemets främsta egenskaper skall vara enkelhet, smidighet, lätt utbyggbarhet för framtida behov, samtidigt som det skall fungera med det nuvarande Movex systemet.Riktlinjerna som drogs upp för projektets genomförande:? Materialflödesanalys genomfördes och overheadmaterial skapades? Information inhämtades om tänkbara leverantörer på marknaden? Selektering av leverantörer mot upprättad kravspecifikation? Inhämtning av offerter och besök på referensanläggningar? Demonstration och uppkoppling mot Movex på Pharmacia? Prisförhandling, egenskapsbedömning - ordervinnande faktorer? Val av slutgiltig leverantör? ImplementeringsplanDet slutliga valet som truckdatorsystemleverantör föll på Teklogix. Fördelarna med deras system var bland annat följande:? kompakt, lättplacerad terminal? personalens favorit? stor potential att utveckla ett bra system med inläsning av streckkoder på ett rationellt sätt? kort svarstid mellan terminal och Movex? bakåtkompatibelt samtidigt som systemet har stora framtidsmöjligheter.

Ständiga förbättringar för konkurrenskraftig och hållbar utveckling : En fallstudie utförd på Hammarplast Consumer AB, Tingsryd

Studien är utförd på Hammarplast Consumer AB med syftet att skapa djupare förståelse i hur producerande verksamheter arbetar med sina ständiga förbättringar och hur de kan på ett strukturerat sätt utföra förbättringar i den dagliga styrningen för att nå konkurrenskraftig och hållbar utveckling.För att detta skulle uppnås dokumenterades företagets vision och utmaning, som sedan bröts ned till ett detaljrikt måltillstånd med hjälp av att nuläget analyserades i den valda processen. Därefter gjordes små, snabba steg och korrigeringar mot måltillståndet, vilket genomfördes med planering, genomföring, reflektering och uppföljning. Det gav förbättringar som var värdehöjande för företaget och som resulterade i ett steg närmare visionen. Det strukturerade tillvägagångssättet, kata, bidrog till att medarbetarna blev engagerade och involverade.I de avslutande kapitlen fördes en diskussion om hur företaget kan på ett strukturerat sätt utföra deras ständiga förbättringar i den dagliga styrningen som kommer att föra dem emot en konkurrenskraftig och hållbar utveckling..

Välkommen till en minnesvärd upplevelse : En studie om Event Marketing

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Prospects of a Challenger - A case study of Microsoft and the Console Industry

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Stakeholderperspektivet och utestängandet av det politiska: Om stakeholderperspektivets begränsade möjligheter att förändra miljöpolitiken

In contemporary global environmental governance stakeholding, as a means for defining legitimate participants in democratic decision-making, has become of great importance. In this essay I deploy the concept of ?the stakeholder perspective? to denote arguments that all stakeholders ? defined as carriers of particular interests ? should be able to participate in political decision-making affecting their interests. The purpose of the essay is to analyze the stakeholder perspective's potential to change environmental politics. Departing from the philosophy of Heidegger, I develop a theoretical approach that separate the concept of the political from that of politics.

Hållbar konsumtion av nötkött och mjölk

Sustainable beef and milk consumption. The consumption of beef and dairy products in Sweden is high. A lot of greenhouse gases are emitted from the production of these products. The production of beef in Sweden has decreased but the import has increased. The number of dairy cows has decreased while beef-production with suckler-cows has increased in Sweden.

eWOM: Kundrecensioners påverkan på konsumenter utifrån Regulatory Focus-teorin

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

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