The purpose for this Masters thesis is to describe childrens librarians work in supplying literature to children with emphasis on easy-reader materials. Our main questions are: · What do librarians believe characterizes an easy-reader book, and what do they base their decision on when classifying a book as easy-to-read? · How have the libraries in our study solved the hands-on difficulties associated with easy readers childrens literature? · Which factors do librarians consider to be important when supplying literature to children that are not used to reading or are not good readers? The theories we have used are Aidan Chambers Reading Circle and Karner Smidts view on the librarians professional roles when supplying literature. We have used a case study method, which means that we have gathered information through observation, objective papers and interviews. This has been done at six libraries.

The purpose of this thesis is to develop an application for mobile phones that simplifies communication. The company Doberman wanted to look at possibilities to develop such an application that uses Bluetooth? technol-ogy to communicate in ad-hoc networks. The aim has been an application to run on mobile phones in which you can send messages and files to other devices and also add a user profile with personal information to share with others. The communication will take place in temporary networks created when Bluetooth enabled devices is in range of each other.The market for mobile phones has grown rapidly over the past years and is still growing.

The purpose of this paper is to study how the TV program Border Security: Australia?s FrontLine (Gränsbevakarna Australien) can be seen to reproduce networks of human and non-human actors. The aim is thus to investigate how boundaries between nations are upheld and how people, as a consequence, are discoursively categorized and what preconditions this create for people?sidentity- and meaning-making practices.The theoretical and methodical framework is built upon Bruno Latour?s work on Actor-Network-Theory, and discourse analysis inspired by Michel Foucault. The empirical material consists of two episodes of the TV program.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

Human capital is professional service firms' most valuable resource and its quality is closely linked to the quality of its services. The purpose of this study is to investigate how professional service firms appraise their employees. A comparative study between an architecture firm and a management consulting firm is conducted with the aim to identify and explain similarities and differences in performance appraisal. Two qualitative case studies are performed and interviews as well as documents are used to explore the area. The thesis builds on a critical perspective and it has an explorative approach.

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The overall purpose of this study is to make a survey of the extent as to which youths have witnessed acts of violence and or violence in close relationships, and which underlying factors, sex, class, and ethnicity ? characterize youths with such experiences. The study also aims to explore their attitudes and strategies and what the consequences are for youths of witnessing acts of violence, with respect to attachment to adults and other social networks. The primary data have been collected in two upper secondary schools. The study includes 101 students.

Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.

Abstract D Level Essay in Political Science, Spring Semester 2010 by Sangrid von Zedtwitz-Liebenstein. Tutor: Malin Stegmann McCallion. ?Democratic Accountability in Networks? The aim of this study is to highlight the problem of the democratic deficit in the private-public partnerships in Sweden. This is a comparative case study with four ideal types.

The knowledge of early employment experiences has evolved over the last decade in countries such as Australia and Great Britain. In Sweden, this type of research is still unusual and the aim of this study was to break new ground by highlighting some areas that could be of extra interest in the Swedish early employment research to come. A focus in the study was to give an overview of what job sectors school students work in; and the amount of jobs aquired through school-organized work placement, private social networks or personal marketing of own merits. In addition to this, a multi variate analysis was carried out to find patterns in the picture of early employment experiences among students at upper secondary school. The findings of the study has relevance for ways of conducting career counselling and therefore the general aim of this study is to point out the importance of developing the practises of vocational psychology.A survey among 74 teenaged school students with economics as their main subject has been carried out in a mid-size Swedish city May 2012.

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.