I denna branschstudie gällande livsmedelsbutiker, kommer vi att beröra hur butiker kan marknadsföra sig samt vilka faktorer som spelar störst roll vid kundernas val av butik. För att kunna klargöra detta, kommer vi att använda oss av teorier så som Porters fem konkurrenskrafter samt vissa skolformer utifrån boken Marketing Theory av Jagdish N. Sheth, David M. Gardner och Dennis E. Garret.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

The purpose of this thesis is to examine whether Swedish, Internet-based travel agencies, acting on a consumer market are working towards creating added value for their customers. If that is the case, how and why do they use such a mode of operation.The theoretical framework was based on Grönroos´ ?Augmented service offering?, which treats added value as an addition to the core service. The services offered on five of the larger companies´ websites on the market were examined and 3 representatives of the five companies were interviewed.The study shows that 2 of the examined companies did not produce any added value, while 3 of the companies did produce added value for the customer. The added value was generated through packaging of core-, facilitating- and supporting services for the purpose of differentiating the company towards competitors and generating service fees..

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

This essay describes some factors that may effect small business survival in relation to becoming a supplier for bigger companies that may implement the use of EDI for electronic invoicing.The purpose of this study is to analyse and evaluate what impact may occur during the introduction of EDI between small and big business.Following on from the introduction of methods used in this study there will be a complete analysis made detailing results.From our research we have found that most small business have developed a professional working relationship between themselves and their clients.The adoption of EDI by big business has revolutionised the day to day dealings between both supplier and consumer in that EDI has empowered both chains to collaborate data in real time.In conclusion our research illustrates that in order for small business to survive the must implement EDI. The results of our study have shown that the introduction of EDI to both small and big business has had a positive outcome..

A qualitative study about collaboration between librarians and nurses in the supplying of consumer health information (CHI) at The Hospital Library of The Mölndal Hospital in Mölndalnear Gothenburg, Sweden.The staff were interviewed about how their work is affected by the collaboration between thetwo occupational groups. The purpose of the study is to find out if there exists a strugglebetween the groups about the influence on and the control over the handling of this kind ofinformation. Despite some problems with the permission to do as many interviews as needed,the study shows some positive effects with the collaboration. The study gives a short backgroundto the development of CHI services in USA, the UK, Denmark and Sweden. Fourfurther CHI service centres in Sweden are shortly presented and one member of each staffwas interviewed by telephone..

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

Den 7 oktober 2001 anföll en koalition ledd av USA, Afghanistan för att döda eller tillfångata ledare och medlemmar av terrornätverket Al-Qaeda som skyddades av talibanregimen som styrde i landet. Sedan 2006 har Sverige lett återuppbygnadsprojektet vid PRT Mazar-e Sharif. En av de mest inflytelserika teoretikerna inom upprorsbekämpning (COIN) är den franske officeren David Galula som i mitten av 1900-talet formulerade sin teori om upprorsbekämpning och vikten av att skaffa sig civilbefolkningens stöd för att genomföra en lyckad COIN-operation. Studien använder sig av Galulas teori om COIN och hans åtta punkter som analysverktyg vid studien om den svenska insatsen i Afghanistan. Av studien framgår att den svenska insatsen skiljer sig mot Galulas teori på flera punkter.

Syftet med denna uppsats har varit att undersöka vilka faktorer på en e-handelsplats ett företag eller en organisation bör beakta, för att dessa ska kunna nå framgång med sin verksamhet. Vi har inom ramen av en fallstudie genomfört en empirisk undersökning på två ledande svenska e-handelsföretag, som utifrån ett antal utvalda kriterier kan betecknas som framgångsrika. Vi har därefter ställt det insamlade materialet mot den teori som förespråkar vilka faktorer som är kritiska för ett företags framgång och överlevnad. Resultatet av vår studie visar att det finns ett antal kritiska faktorer som bör beaktas på en e-handelsplats. Studien påvisar även att det finns flertalet faktorer som har en underordnad betydelse för en e-handelsplats framgång..

Stroke is a widespread disease in Sweden. Nurses play a central part for those who suffer from a stroke irrespective of where in the care chain they meet. To be able to meet the patients? need of care the nurse must understand his/her lifeworld. Each and every patient is unique and the experience of being struck by a stroke depends on personality and life situation.

This paper deals with challenges associated with handling scrubber waste in the port of Karlshamn and what various industry partners are doing to meet this growing demand. The main challenges have been the proportion of ships with scrubber, the amount of generated waste and waste characterisation. An understanding of these factors has been crucial in order to ascertain the aim of this study, which has been made with calculations based on leading manufacturer?s scrubber analyses and with an estimation of the quantity of ships with scrubber by examining AIS data from the Port of Karlshamn. In order to calculate the quantity of scrubber waste two different scenarios were established, which in turn produced two different outcomes.

Uppsatsens syfte a?r dels att identifiera konsumenternas e-handelspreferenser men a?ven att ta reda pa? eventuella skillnader ga?llande anva?ndarpreferenser via smartphone respektive persondator. Uppsatsen identifierar e-handel som ett fenomen som blir allt starkare och som a?r pa? va?g att konkurrera ut den traditionella detaljhandeln. Fo?r att kunna svara pa? va?r problemformulering tar vi hja?lp av olika metoder. Utifra?n va?ra underso?kningar tillsammans med va?ra utvalda metoder har vi kommit fram till att konsumenterna hellre sitter vid en persondator vid konsumtion av en vara.

During the last few decades a new kind of business operation have developed and this hasforced organisations to adapt themselves to a new competitive environment characterized byincreased customer demands as well as a larger amount of competitors. Therefore companieshave had a shift in their strategies from focusing on sales numbers to focusing on thecustomer. To build lasting customer relationships, in order to create customer loyalty, havebecome an important part of the organisational strategy and the collection of consumer datais essential in achieving this loyalty. Customer relationship management systems assistorganisations in managing information about individual customers as well as managing allaspects of customer contact, with the purpose of increasing customer loyalty towards thecompany. The collection of consumer data also enables for companies to design personalizedoffers to individual customers in the form of direct marketing.

In this study, religiosity in prison is investigated. What opportunities are there for those detained to practice their religion and how did their religiosity change after they were detained? Six interviews were conducted to gain a better perspective of religiosity in prison. The focus is on Correctional Institution in Kalmar, where surveys have been conducted over a longer period but also the monastery at the Correctional facility in Kumla is discussed. Most interviews were conducted in the prison of Kalmar, in a room where religious conversations are conducted.

Statistics regarding children, who are overweight, shows alarming results in many parts of the world. Overweight may cause serious consequences, as for instance heart- and vascular diseases. Research is pointing out that hereditary, social, behavioural and cultural facts may promote developing overweight and it is of great importance to find out how to prevent overweight and obesity in children and adolescents. The purpose of the literature study was to compile primary and secondary preventions against overweight/obesity in children and adolescents. The result showed that prevention through education, recommendations, healthy eating and exercise may be usable in the work to prevent overweight among children and adolescents.