ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

Texture is an important soil property and accurate particle size analysis of soil texture is therefore crucial. There are a number of well-established and newly developed methods available for determining soil texture. In order to compare the results of these methods, the differences between them must be determined. The difficulties, problems and differences regarding texture class determination were examined through a study performed on forest soil samples. The study compared different methods (pipette, hydrometer and field methods) and two types of dispersing agents (sodium pyrophosphate and sodium hexametaphosphate (calgon)) commonly used for particle size analysis.

   Kroppens syreupptagningskinetik innebär hur snabbt syreupptagningsmekanismerna i kroppen ökar mängden upptaget syre (O2) vid ett påbörjat arbete. Detta påverkar oss dagligen genom att en snabbare reaktion leder till en mindre syreskuld efter arbetet. Syftet med studien var att jämföra VO2-kinetiken mellan ett arm- och benarbete och ett rent benarbete och försöka hitta skillnader mellan dessa. Åtta måttligt tränade försökspersoner (sex män och två kvinnor) rekryterades och fick genomgå tre tester på en specialbyggd arm- och bencykelergometer. Testerna bestod av ett VO2-maxtest (kombinerad arm- och benarbete), ett submaximalt arm- och bentest (AB) och ett submaximal bentest (B) på samma absolut arbetsintensitet (65 % av VO2max) där VO2-kinetik mättes under fyra minuters arbete.

In this essay we aim at finding an appropriate flash estimator of the quarterly Swedish private consumption (PK). With the aid of the statistics program TRAMO we study if monthly data from the consumer survey (HIP) and retail industry (DH) can be used in a transfer function model (TFM) to forecast PK. In the work of assessing the state of the market and the business trend, fast information from the national accounts is needed for making decisions for the economic politics in Sweden. A way to speed up the information process is to use leading economic indicators to asses this development. Another way to get information faster is to use a flash estimate.

The purpose of our essay is to develop an understanding and an insight for the fashion industry. We want to examine what the creative industries can learn from the unique position that fashion hold in a field between commercialization and art. We used a theoretical ground to enlarge our understanding for the distinctive place that fashion holds. To gain further insight in the fashion industry we complete the theory with empirical facts. The empirical facts were collected through a qualitative method with deep-going interviews.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

SammanfattningInom den kommunala rehabiliteringen möter arbetsterapeuten personer med vitt skilda slag av sjukdomar och funktionsnedsättningar. En av de vanligare grupperna är personer, som av olika skäl drabbas av kognitiva nedsättningar. Arbetsterapeuten bedömer personer med kognitiva funktionsnedsättningar bl.a. med hjälp av olika bedömningsinstrument. Screening -instrumentet Mini Mental Test (MMT) är ett av de mest använda.

According to the National Agency for Education 06-06-2010 are approximately 115 000 students graduating from Secondary School in the year of 2010.Out of these students, we know that thousands of them are hampered by reading and writing disabilities in various degrees. Have these students been given the best support needed when it comes to writing and reading?Compensation may be perceived as a goal for the pupil to catch up with the rest of the educational group or as a vehicle to go round the difficulties. In Sweden, diagnosed dyslexics are not allowed to use speech synthesis, a compensatory technical aid, during the 9th degree national tests.This study?s purpose is to discover if the usage of speech synthesis during the national test of Swedish and reading comprehension might work as a motivation booster for the students and consequently increase their test scores.This is a quantitative study including study including 15 pupils with diagnosed reading and writing disabilities.

Syfte: Syftet med denna studie var att undersöka om det finns skillnad i rörelsekontroll av ländryggen mellan personer med ospecifik ländryggssmärta och friska.Metod: Två sjukgymnaster bedömde hur 36 videofilmade försökspersoner (18 personer med ospecifik ländryggssmärta och 18 friska) klarade att utföra de tre testen; stående knälyft, statiskt och dynamiskt utfallssteg. Bedömarna, som var vana att bedöma rörelsekontrolltest, granskade videofilmerna och antalet icke korrekt utförda delmoment av testen antecknades på ett standardiserat protokoll. Analys av skillnader i rörelsekontroll mellan grupperna avseende antalet icke korrekt utförda delmoment beräknades med Mann-Whitney U test. För analys av skillnader mellan grupperna avseende antalet personer med helt korrekt utförda test användes Chi 2-test. Signifikansnivån sattes till p<0.05.Resultat: Ingen signifikant skillnad i rörelsekontroll mellan grupperna påvisades för antalet icke korrekt utförda delmoment för alla test sammantaget (p= 0.15) eller för de tre testen var för sig (stående knälyft p= 0.39, statiskt utfallssteg p= 0.13, dynamiskt utfallssteg p= 0.06).

Benämningsförmågan av verb och substantiv kan påverkas på skilda sätt vid neurologisk skada eller sjukdom och idag finns inget normerat verbbenämningstest på svenska. Syftet med föreliggande studie var att översätta och ta fram normvärden för friska vuxna personer på Action Naming Test (ANT), samt att undersöka huruvida ålder, kön, utbildnings- och kognitionsnivå påverkar resultaten.Målorden i ANT översattes från engelska till svenska genom omvänd översättning och 120 personer i åldrarna 20-83 år testades med detta. För möjlighet att undersöka inverkande faktorer på resultaten samlades information om utbildningsnivå in och deltagarna testades även med Irregularly Spelled Words (ISW) och Wechsler Intelligence Scale for Children-III (WISC-III) Blockmönster.Resultaten visade att ålder, utbildning och kognition hade en inverkan på hur friska vuxna personer presterade på ANT. Yngre deltagare presterade signifikant bättre, liksom deltagare med hög utbildnings- och kognitionsnivå. Hänsyn bör tas till att anpassningar till svenska språket inte är fullständigt utförda, men då resultaten har ett stort underlag kan de ändå användas som normvärden vid testning av verbbenämningsförmåga hos personer med neurologisk skada eller sjukdom..

Sekretessbelagd.

Background: The project controller is a function witch evolved due to the strong gaining ground of project operation. Why the area of the project controller is interesting to study is explained by the fact that increasing knowledge of this function is important in order to make project operation work well. The fact that opinions in this field disagree, further increases the interest of the field. In order to study the function of the project controller three companies have been singled out. They are IFS, Intentia and Saab Bofors Dynamics.

Does goodwill affect the cost of capital? Goodwill is an asset which is characterized by much uncertainty regarding both what it is and how much it is really worth. Based on economic theory about information risk and principal-agent problems as well as theory regarding the cost of capital we test for the hypothesis that debt and equity investors perceive goodwill as something risky and hence demand compensation for taking on this extra risk. The proxies used for the cost of capital are cost of debt, beta and the EP-ratio. On a general level we find that increasing the level of goodwill seems to result in higher cost of capital as represented by the three proxies.

This study compares the sample variance of the mean in a simple random sample (SRS) and a systematic sample from a surface. The study also compares the prediction error variance in a SRS and systematic sample from a random field. Recommendations are presented on which method to use in the clearance and exemption process in the nuclear industry. The results indicate that quadratic systematic sampling outperformed SRS in most instances and proved to be especially efficient in the presence of a long-ranged covariance function and high sampling intensity (i.e. short distances between observations).

Purpose: The purpose of this thesis is to investigate whether abnormal stock returns could be identified as a result of a layoff announcement during weak economy.Method: An event study methodology.Theory: Efficient market hypothesis, signal theory.Empirical results: Quantitative data from observations of stock prices in thirty two companies listed on the Nasdaq OMX Stockholm, in the period 2008 -2012.Conclusion: The results indicate that the market reaction was negative because there were negative abnormal returns on the Stockholm Stock Exchange during the period 2008-2012 in connection with the layoff announcements. The market reaction was milder when staff reductions were carried out as a result of a restructuring and stronger when staff reductions were carried out as part of a cost reduction program.The layoff announcements elicited different market reactions depending on the company's industry affiliation. The most negative reaction was in the Healthcare industry. Negative abnormal returns were lower in industries Industrials, Consumer Services and Consumer Goods. There were no abnormal returns for shares of companies in the industry Financials.